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High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads agency in Riyadh, optimized on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Riyadh, and it manages Google Ads for B2B companies there. We separate buying searches from research, job and support queries, send qualified leads, opportunities and revenue from your CRM back to Google, and move bidding toward pipeline value instead of form fills.
We run English high-intent campaigns targeted to Riyadh and the wider Kingdom, scheduled for the Sunday to Thursday week, with Arabic added once your team can handle Arabic enquiries, and we measure on qualified pipeline. Where we usually start in Riyadh: riyadh and Kingdom-wide split.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
High-intent search first
Budget goes to searches from people evaluating a vendor, with strict negatives for students, job seekers, competitors' customers and support queries.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified lead, opportunity and revenue events back to Google.
Value-based bidding with guardrails
Once conversion data is clean, campaigns move to value-based bidding, tested against a control so you can see the difference.
Clear fees
Management from 10% to 15% of ad spend, no media markup. You own the accounts and pay the platforms directly.
In practice
Google Ads for B2B companies in Riyadh
We run English high-intent campaigns targeted to Riyadh and the wider Kingdom, scheduled for the Sunday to Thursday week, with Arabic added once your team can handle Arabic enquiries, and we measure on qualified pipeline.
First play: riyadh and Kingdom-wide split
We run Riyadh-targeted and Kingdom-wide English campaigns side by side for the Sunday to Thursday week and move budget to whichever produces qualified pipeline.
The B2B market in Riyadh
Riyadh is the seat of government and the city where most large Saudi buying decisions are made, from ministries and giga-project owners to the regional headquarters global companies have opened under the Kingdom's headquarters program. Buying groups are large, procurement is formal and vendors are expected to show long-term commitment to the Kingdom. Sectors we see most often: government entities and giga-projects, regional headquarters of global companies, financial services and fintech, enterprise technology and SaaS.
Riyadh programs run in English for most enterprise buyers, with Arabic scoped with your team or a local language partner for government audiences.
How we work with teams in Riyadh
For Riyadh accounts we keep a written plan per account and a monthly review with the people who own the relationship, so marketing supports sales and partners rather than running separately. Weekly updates are written, and video reviews are scheduled for the Sunday to Thursday week.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for Google Ads in Riyadh
Ask these of any agency on your shortlist, including us.
- 01
How will Riyadh and Kingdom-wide budgets be split?
- 02
Is the schedule set for the Saudi week?
- 03
When would Arabic be added?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Ney LinsLifelong LearnerWorked with Hojabr on the same teamHojabr is a digital media whiz with a knack for strategy and execution. His leadership skills are evident in the ease with which he navigates complex cross-team projects. I witnessed Hojabr’s being a valuable mentor to his team, which demonstrated his expertise in leadership and team management. The strategic planning skills Hojabr possesses can elevate any team or project that he is involved in, and I am always grateful for the opportunity to work with someone who gets things done and knows their stuff. Hojabr taught me a lot, and I hope our paths cross again in the future.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGoogle Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with enterprise intent keywords.Industry playbookGoogle Ads for financial technologyThree plays for financial technology companies, starting with business-only intent.Industry playbookGoogle Ads for cybersecurityThree plays for cybersecurity companies, starting with problem and compliance terms.BenchmarkGoogle Ads benchmarks for B2BSourced 2026 figures and what we would do about them.
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FAQ
Google Ads in Riyadh
Is PlanConversion a Google Ads agency in Riyadh?
Yes. PlanConversion works with B2B clients selling in Riyadh and across Saudi Arabia, with scheduled video reviews and written reporting. We manage B2B Google Ads for companies there, measured on qualified pipeline in the CRM. We run English high-intent campaigns targeted to Riyadh and the wider Kingdom, scheduled for the Sunday to Thursday week, with Arabic added once your team can handle Arabic enquiries, and we measure on qualified pipeline.
Who is the best B2B Google Ads agency in Riyadh?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B Google Ads agency for your team is one that can answer yes to these checks: how will Riyadh and Kingdom-wide budgets be split; Is the schedule set for the Saudi week; When would Arabic be added. PlanConversion is one option: PlanConversion works with B2B clients selling in Riyadh and across Saudi Arabia, with scheduled video reviews and written reporting.