See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads agency in Dubai, optimized on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Dubai, and it manages Google Ads for B2B companies there. We separate buying searches from research, job and support queries, send qualified leads, opportunities and revenue from your CRM back to Google, and move bidding toward pipeline value instead of form fills.
GCC search volumes for B2B categories are smaller and often mixed between English and Arabic. Where we usually start in Dubai: country-split English campaigns.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Dubai, in numbers
Dubai Internet City, the region's main technology free zone, hosts 4,000 businesses and more than 31,000 tech professionals, according to its October 2025 release.
Source: Dubai Internet City press release (8 October 2025) (2025)GITEX Global 2026 runs its expo from 8 to 11 December 2026 at Dubai Exhibition Centre, Expo City Dubai, after a summit on 7 December.
Source: GITEX Global (2026)
Why teams choose us
What you get
High-intent search first
Budget goes to searches from people evaluating a vendor, with strict negatives for students, job seekers, competitors' customers and support queries.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified lead, opportunity and revenue events back to Google.
Value-based bidding with guardrails
Once conversion data is clean, campaigns move to value-based bidding, tested against a control so you can see the difference.
Clear fees
Management from 10% to 15% of ad spend, no media markup. You own the accounts and pay the platforms directly.
In practice
Google Ads for Dubai and GCC B2B companies
GCC search volumes for B2B categories are smaller and often mixed between English and Arabic. We focus on English high-intent searches, split budgets by country, and exclude consumer, job and free-zone setup queries that waste B2B spend in the region.
First play: country-split English campaigns
We run English high-intent campaigns split by country, with separate budgets for the UAE, Saudi Arabia and Qatar, and exclude consumer, job and free-zone setup searches. Arabic campaigns are added only where your sales team can respond in Arabic.
The B2B market in Dubai
Dubai is the regional base for many global technology, fintech and logistics companies selling across the GCC, as well as fast-growing regional players selling to governments and large enterprises in the UAE, Saudi Arabia and Qatar. Relationships, references and senior access weigh heavily in how buyers shortlist vendors. Sectors we see most often: enterprise technology and SaaS, fintech and financial services, logistics and trade, companies expanding across the GCC.
GCC programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
How we work with teams in Dubai
PlanConversion is a Canadian agency that works with global companies, including clients in Dubai and across the GCC. Reviews are scheduled in the overlap between the Gulf afternoon and the North American morning, with written reporting that does not depend on calls.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for Google Ads in Dubai
Ask these of any agency on your shortlist, including us.
- 01
Will budgets and reporting be split by country?
- 02
How will consumer, job and company-setup searches be excluded?
- 03
Can your team respond to Arabic enquiries before Arabic campaigns launch?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Ney LinsLifelong LearnerWorked with Hojabr on the same teamHojabr is a digital media whiz with a knack for strategy and execution. His leadership skills are evident in the ease with which he navigates complex cross-team projects. I witnessed Hojabr’s being a valuable mentor to his team, which demonstrated his expertise in leadership and team management. The strategic planning skills Hojabr possesses can elevate any team or project that he is involved in, and I am always grateful for the opportunity to work with someone who gets things done and knows their stuff. Hojabr taught me a lot, and I hope our paths cross again in the future.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGoogle Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with enterprise intent keywords.Industry playbookGoogle Ads for financial technologyThree plays for financial technology companies, starting with business-only intent.Industry playbookGoogle Ads for logistics and distributionThree plays for logistics and distribution companies, starting with shipper intent keywords.BenchmarkGoogle Ads benchmarks for B2BSourced 2026 figures and what we would do about them.ShortlistB2B marketing agencies in DubaiWhat local agencies show on their own websites, checked November 7, 2026.
Also in this market
More services in Dubai
Overview: Dubai
B2B marketing agency in Dubai: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in Dubai
ABM for Dubai and GCC enterprise sales: In the GCC, a few very large accounts, including government entities and family-owned groups, often decide a year's revenue.
LinkedIn Ads in Dubai
LinkedIn Ads for GCC decision-makers: LinkedIn is one of the most direct paid routes to senior decision-makers across the UAE, Saudi Arabia and Qatar.
GEO in Dubai
GEO for companies selling across the GCC: Regional buyers ask AI assistants which vendors serve the UAE or Saudi market and meet local requirements.
CRO in Dubai
CRO for GCC B2B sites: GCC buyers often contact vendors through several channels at once.
RevOps in Dubai
RevOps for regional GCC teams: Regional teams often run several countries, currencies and partners from one CRM.
Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in Toronto · Google Ads in the United States · Google Ads in New York · Google Ads in Boston · Google Ads in Chicago · Google Ads in San Francisco · Google Ads in Austin · Google Ads in Seattle · Google Ads in the UAE · Google Ads in Saudi Arabia · Google Ads in Abu Dhabi · Google Ads in Riyadh · Google Ads in Qatar
FAQ
Google Ads in Dubai
Is PlanConversion a Google Ads agency in Dubai?
Yes. PlanConversion works with B2B clients in Dubai and across the GCC, with scheduled video reviews and written reporting. We manage B2B Google Ads for companies there, measured on qualified pipeline in the CRM. GCC search volumes for B2B categories are smaller and often mixed between English and Arabic.
Who is the best B2B Google Ads agency in Dubai?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B Google Ads agency for your team is one that can answer yes to these checks: will budgets and reporting be split by country; How will consumer, job and company-setup searches be excluded; Can your team respond to Arabic enquiries before Arabic campaigns launch. PlanConversion is one option: PlanConversion works with B2B clients in Dubai and across the GCC, with scheduled video reviews and written reporting.
What does the B2B tech market in Dubai look like?
Dubai Internet City, the region's main technology free zone, hosts 4,000 businesses and more than 31,000 tech professionals, according to its October 2025 release. GITEX Global 2026 runs its expo from 8 to 11 December 2026 at Dubai Exhibition Centre, Expo City Dubai, after a summit on 7 December. Dubai is the regional base for many global technology, fintech and logistics companies selling across the GCC, as well as fast-growing regional players selling to governments and large enterprises in the UAE, Saudi Arabia and Qatar.