See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads agency in Chicago, optimized on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Chicago, and it manages Google Ads for B2B companies there. We separate buying searches from research, job and support queries, send qualified leads, opportunities and revenue from your CRM back to Google, and move bidding toward pipeline value instead of form fills.
Industrial and logistics buyers search for specific applications, integrations and specifications. Where we usually start in Chicago: application and specification campaigns.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Chicago, in numbers
Chicago counts 21,207 AI-related tech jobs, ninth among North American markets in CBRE's 2026 Scoring Tech Talent report.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
High-intent search first
Budget goes to searches from people evaluating a vendor, with strict negatives for students, job seekers, competitors' customers and support queries.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified lead, opportunity and revenue events back to Google.
Value-based bidding with guardrails
Once conversion data is clean, campaigns move to value-based bidding, tested against a control so you can see the difference.
Clear fees
Management from 10% to 15% of ad spend, no media markup. You own the accounts and pay the platforms directly.
In practice
Google Ads for Chicago B2B companies
Industrial and logistics buyers search for specific applications, integrations and specifications. We separate those buying searches from parts, support and job queries, and track demand that closes through distributors as well as direct sales.
First play: application and specification campaigns
We build campaigns by application, integration and specification, and route parts, support and order-tracking searches away from new-business budget. Demand that closes through distributors is tracked with partner fields so it is not lost from reporting.
The B2B market in Chicago
Chicago combines a large industrial and logistics economy with fintech, trading technology and B2B SaaS. Many companies sell to operations, supply chain and finance leaders across the Midwest and beyond, often through distributors and partners as well as direct sales. Sectors we see most often: logistics and supply chain technology, industrial technology and manufacturing, fintech and trading technology, B2B SaaS.
Chicago programs run in English and are priced in USD.
How we work with teams in Chicago
We work with clients in Chicago with weekly reviews by video, scheduled across Central and Eastern Time, and in-person sessions for kickoffs and planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for Google Ads in Chicago
Ask these of any agency on your shortlist, including us.
- 01
How will existing-customer, parts and support searches be separated from new business?
- 02
Can the agency credit demand that closes through distributors?
- 03
Is bidding tied to qualified opportunities, not form fills?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Ney LinsLifelong LearnerWorked with Hojabr on the same teamHojabr is a digital media whiz with a knack for strategy and execution. His leadership skills are evident in the ease with which he navigates complex cross-team projects. I witnessed Hojabr’s being a valuable mentor to his team, which demonstrated his expertise in leadership and team management. The strategic planning skills Hojabr possesses can elevate any team or project that he is involved in, and I am always grateful for the opportunity to work with someone who gets things done and knows their stuff. Hojabr taught me a lot, and I hope our paths cross again in the future.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGoogle Ads for logistics and distributionThree plays for logistics and distribution companies, starting with shipper intent keywords.Industry playbookGoogle Ads for industrial technology and manufacturingThree plays for industrial technology and manufacturing companies, starting with specification-intent campaigns.Industry playbookGoogle Ads for financial technologyThree plays for financial technology companies, starting with business-only intent.BenchmarkGoogle Ads benchmarks for B2BSourced 2026 figures and what we would do about them.
Also in this market
More services in Chicago
Overview: Chicago
B2B marketing agency in Chicago: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in Chicago
ABM for Chicago industrial and logistics sellers: Chicago companies selling to manufacturers, shippers and distributors face buying groups that include operations, finance, IT and procurement, often across several plants or sites.
LinkedIn Ads in Chicago
LinkedIn Ads for Chicago operations buyers: Supply chain, operations and finance leaders are reachable on LinkedIn by function and seniority, but many of them are less active than tech buyers.
GEO in Chicago
GEO for Chicago industrial and logistics tech: Operations and supply chain leaders increasingly ask AI assistants which platforms integrate with their ERP or carriers.
CRO in Chicago
CRO for Chicago B2B sites: Industrial and logistics sites often carry large catalogues and several audiences.
RevOps in Chicago
RevOps for partner-heavy Chicago sellers: When distributors and partners close part of the business, direct attribution undercounts marketing.
Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in Toronto · Google Ads in the United States · Google Ads in New York · Google Ads in Boston · Google Ads in San Francisco · Google Ads in Austin · Google Ads in Seattle · Google Ads in Dubai · Google Ads in the UAE · Google Ads in Saudi Arabia · Google Ads in Abu Dhabi · Google Ads in Riyadh · Google Ads in Qatar
FAQ
Google Ads in Chicago
Is PlanConversion a Google Ads agency in Chicago?
Yes. PlanConversion works with B2B clients in Chicago, with weekly reviews by video and in-person sessions for kickoffs and planning. We manage B2B Google Ads for companies there, measured on qualified pipeline in the CRM. Industrial and logistics buyers search for specific applications, integrations and specifications.
Who is the best B2B Google Ads agency in Chicago?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B Google Ads agency for your team is one that can answer yes to these checks: how will existing-customer, parts and support searches be separated from new business; Can the agency credit demand that closes through distributors; Is bidding tied to qualified opportunities, not form fills. PlanConversion is one option: PlanConversion works with B2B clients in Chicago, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Chicago look like?
Chicago counts 21,207 AI-related tech jobs, ninth among North American markets in CBRE's 2026 Scoring Tech Talent report. Chicago combines a large industrial and logistics economy with fintech, trading technology and B2B SaaS.