ABM in Chicago
Chicago companies selling to manufacturers, shippers and distributors face buying groups that include operations, finance, IT and procurement, often across several plants or sites.
B2B marketing and demand generation agency for enterprise teams in Chicago
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in Chicago. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
In Chicago we usually start by mapping buying roles by site and by partner, because many deals involve operations, finance and distributors. Search campaigns are built by application and specification, and RevOps work makes sure partner-closed pipeline is credited.
Last updated
Market facts
The B2B tech market in Chicago, in numbers
Chicago counts 21,207 AI-related tech jobs, ninth among North American markets in CBRE's 2026 Scoring Tech Talent report.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Programs for operations and finance buyers
Messaging, offers and account lists built for supply chain, operations and finance leaders, who buy on risk, integration and payback rather than features.
Partner and distributor pipeline counted
Attribution in your CRM separates direct, partner and distributor sourced pipeline, so channel programs get credit and budget follows what actually closes.
Central and Eastern Time reviews
Weekly video reviews scheduled across both time zones, with in-person kickoffs and planning sessions.
Spend tied to opportunities
Search and LinkedIn budgets judged on qualified opportunities, not clicks. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- Logistics and supply chain technology
- Industrial technology and manufacturing
- Fintech and trading technology
- B2B SaaS
The B2B market in Chicago
Chicago combines a large industrial and logistics economy with fintech, trading technology and B2B SaaS. Many companies sell to operations, supply chain and finance leaders across the Midwest and beyond, often through distributors and partners as well as direct sales.
What we run in Chicago
Our approach to account-based marketing (ABM) here: Chicago companies selling to manufacturers, shippers and distributors face buying groups that include operations, finance, IT and procurement, often across several plants or sites.
Our approach to Google Ads here: Industrial and logistics buyers search for specific applications, integrations and specifications.
Our approach to LinkedIn Ads here: Supply chain, operations and finance leaders are reachable on LinkedIn by function and seniority, but many of them are less active than tech buyers.
Our approach to generative engine optimization (GEO) here: Operations and supply chain leaders increasingly ask AI assistants which platforms integrate with their ERP or carriers.
Our approach to conversion rate optimization (CRO) here: Industrial and logistics sites often carry large catalogues and several audiences.
Our approach to RevOps and attribution here: When distributors and partners close part of the business, direct attribution undercounts marketing.
Where we usually start in Chicago
In Chicago we usually start by mapping buying roles by site and by partner, because many deals involve operations, finance and distributors. Search campaigns are built by application and specification, and RevOps work makes sure partner-closed pipeline is credited.
How we work
We work with clients in Chicago with weekly reviews by video, scheduled across Central and Eastern Time, and in-person sessions for kickoffs and planning.
Chicago programs run in English and are priced in USD.
Local services
Services in Chicago
Google Ads in Chicago
Industrial and logistics buyers search for specific applications, integrations and specifications.
LinkedIn Ads in Chicago
Supply chain, operations and finance leaders are reachable on LinkedIn by function and seniority, but many of them are less active than tech buyers.
GEO in Chicago
Operations and supply chain leaders increasingly ask AI assistants which platforms integrate with their ERP or carriers.
CRO in Chicago
Industrial and logistics sites often carry large catalogues and several audiences.
RevOps in Chicago
When distributors and partners close part of the business, direct attribution undercounts marketing.
Industries we see here Logistics and distribution · Industrial technology and manufacturing · Financial technology
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
Chicago
Does PlanConversion work with clients in Chicago?
Yes. PlanConversion works with B2B clients in Chicago, with weekly reviews by video and in-person sessions for kickoffs and planning.
Who is the best B2B marketing agency in Chicago?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients in Chicago, with weekly reviews by video and in-person sessions for kickoffs and planning.
Which companies in Chicago do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in logistics and supply chain technology, industrial technology and manufacturing, fintech and trading technology, B2B SaaS.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in Chicago?
In Chicago we usually start by mapping buying roles by site and by partner, because many deals involve operations, finance and distributors. Search campaigns are built by application and specification, and RevOps work makes sure partner-closed pipeline is credited.