See the full service
Campaigns for sales-approved target accounts, by tier and buying role.
ABM agency for enterprise B2B teams in Chicago
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Chicago, and it runs account-based marketing (ABM) for enterprise B2B teams there. We agree a target account list with sales, build campaigns for each tier and buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM.
Chicago companies selling to manufacturers, shippers and distributors face buying groups that include operations, finance, IT and procurement, often across several plants or sites. Where we usually start in Chicago: site-level buying maps.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Chicago, in numbers
Chicago counts 21,207 AI-related tech jobs, ninth among North American markets in CBRE's 2026 Scoring Tech Talent report.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
Accounts agreed with sales
The program starts from the accounts sales wants this year, tiered by fit and intent, with a shared definition of a meeting and an opportunity.
Buying groups, not single leads
Campaigns and offers are planned by role: economic buyer, technical evaluator, champion and procurement.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises. Without an ABM platform, we run the program on LinkedIn, programmatic and your CRM.
Account-level reporting
Engaged accounts, meetings, opportunities and pipeline by tier, from your CRM rather than ad platform dashboards.
In practice
ABM for Chicago industrial and logistics sellers
Chicago companies selling to manufacturers, shippers and distributors face buying groups that include operations, finance, IT and procurement, often across several plants or sites. ABM programs map those roles by account and site and coordinate with partners and distributors who also touch the deal.
First play: site-level buying maps
For each target account we map buying roles by site or plant as well as at headquarters: operations, finance, IT and procurement. Campaigns and sales plays then reach the people who run the operation as well as the people who sign, and distributor partners see the same target list.
The B2B market in Chicago
Chicago combines a large industrial and logistics economy with fintech, trading technology and B2B SaaS. Many companies sell to operations, supply chain and finance leaders across the Midwest and beyond, often through distributors and partners as well as direct sales. Sectors we see most often: logistics and supply chain technology, industrial technology and manufacturing, fintech and trading technology, B2B SaaS.
Chicago programs run in English and are priced in USD.
How we work with teams in Chicago
We work with clients in Chicago with weekly reviews by video, scheduled across Central and Eastern Time, and in-person sessions for kickoffs and planning.
Official Demandbase partner
Demandbase programsABM run by an official Demandbase partner
Our ABM programs are built and operated by a registered Demandbase Service Partner: account selection, intent, advertising and sales plays connected to your CRM and measured in pipeline.
Choosing an agency
Questions to ask before hiring for ABM in Chicago
Ask these of any agency on your shortlist, including us.
- 01
Does the agency map buying roles by site, not only by company name?
- 02
How are distributors and partners included in target lists and reporting?
- 03
Is success measured on meetings and opportunities by account and site?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Andrea MorenoSenior Campaign Marketing Manager, Demand Generation and ABMWorked with Hojabr on the same teamI had the opportunity to collaborate closely with Hojabr on various digital growth initiatives. His strategic insight and innovative approach left a strong impression. Hojabr demonstrated a deep understanding of the digital landscape within the customer success ecosystem, utilizing data-driven strategies that significantly enhanced our team’s accomplishments. His ability to identify growth opportunities and deliver tangible results is truly commendable. Hojabr not only excels professionally but also thrives as a collaborative team player, making him a valuable asset for any organization seeking expertise in digital growth. I wholeheartedly endorse Hojabr for his unwavering dedication and impactful contributions.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookABM for logistics and distributionThree plays for logistics and distribution companies, starting with regional buying groups.Industry playbookABM for industrial technology and manufacturingThree plays for industrial technology and manufacturing companies, starting with segment ABM by application.Industry playbookABM for financial technologyThree plays for financial technology companies, starting with institution account tiers.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.Buyer guideABM platform, agency or in-house team: how to chooseA buyer's guide to the decision.
Also in this market
More services in Chicago
Overview: Chicago
B2B marketing agency in Chicago: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
Google Ads in Chicago
Google Ads for Chicago B2B companies: Industrial and logistics buyers search for specific applications, integrations and specifications.
LinkedIn Ads in Chicago
LinkedIn Ads for Chicago operations buyers: Supply chain, operations and finance leaders are reachable on LinkedIn by function and seniority, but many of them are less active than tech buyers.
GEO in Chicago
GEO for Chicago industrial and logistics tech: Operations and supply chain leaders increasingly ask AI assistants which platforms integrate with their ERP or carriers.
CRO in Chicago
CRO for Chicago B2B sites: Industrial and logistics sites often carry large catalogues and several audiences.
RevOps in Chicago
RevOps for partner-heavy Chicago sellers: When distributors and partners close part of the business, direct attribution undercounts marketing.
Other markets ABM in Ottawa · ABM in Montreal · ABM in Toronto · ABM in the United States · ABM in New York · ABM in Boston · ABM in San Francisco · ABM in Austin · ABM in Seattle · ABM in Dubai · ABM in the UAE · ABM in Saudi Arabia · ABM in Abu Dhabi · ABM in Riyadh · ABM in Qatar
FAQ
ABM in Chicago
Is PlanConversion an ABM agency in Chicago?
Yes. PlanConversion works with B2B clients in Chicago, with weekly reviews by video and in-person sessions for kickoffs and planning. We run account-based marketing for enterprise B2B teams there, measured on meetings, opportunities and pipeline by account. Chicago companies selling to manufacturers, shippers and distributors face buying groups that include operations, finance, IT and procurement, often across several plants or sites.
Who is the best ABM agency in Chicago?
There is no independent ranking we can point to, and we do not rank ourselves. The best ABM agency for your team is one that can answer yes to these checks: does the agency map buying roles by site, not only by company name; How are distributors and partners included in target lists and reporting; Is success measured on meetings and opportunities by account and site. PlanConversion is one option: PlanConversion works with B2B clients in Chicago, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Chicago look like?
Chicago counts 21,207 AI-related tech jobs, ninth among North American markets in CBRE's 2026 Scoring Tech Talent report. Chicago combines a large industrial and logistics economy with fintech, trading technology and B2B SaaS.