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Campaigns for sales-approved target accounts, by tier and buying role.
ABM agency for enterprise B2B teams in Abu Dhabi
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Abu Dhabi, and it runs account-based marketing (ABM) for enterprise B2B teams there. We agree a target account list with sales, build campaigns for each tier and buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM.
Abu Dhabi buying centres include government departments, sovereign-linked groups and energy companies with formal procurement. Where we usually start in Abu Dhabi: department-level account plans.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Accounts agreed with sales
The program starts from the accounts sales wants this year, tiered by fit and intent, with a shared definition of a meeting and an opportunity.
Buying groups, not single leads
Campaigns and offers are planned by role: economic buyer, technical evaluator, champion and procurement.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises. Without an ABM platform, we run the program on LinkedIn, programmatic and your CRM.
Account-level reporting
Engaged accounts, meetings, opportunities and pipeline by tier, from your CRM rather than ad platform dashboards.
In practice
ABM for Abu Dhabi government and enterprise accounts
Abu Dhabi buying centres include government departments, sovereign-linked groups and energy companies with formal procurement. We build account plans around the departments that own the budget, plan executive content and events, and coordinate partner introductions so marketing supports the relationship rather than replacing it.
First play: department-level account plans
We map the departments that own budget in each priority account, plan executive content and events for them, and coordinate partner introductions.
The B2B market in Abu Dhabi
Abu Dhabi is the UAE's capital and home to many government entities, sovereign-linked groups and energy and industrial companies, alongside the Abu Dhabi Global Market financial free zone, which has its own data protection regime. Deals are large, procurement is formal and relationships with the right departments matter as much as the offer. Sectors we see most often: energy and industrial technology, government and sovereign-linked enterprises, financial services and the ADGM ecosystem, AI, data and cloud companies.
Abu Dhabi programs run in English, with Arabic scoped with your team or a local language partner for government audiences.
How we work with teams in Abu Dhabi
Abu Dhabi programs follow the formal pace of government-linked and energy accounts: a written account plan, monthly steering with your leadership, and weekly written updates. We work with clients in Abu Dhabi by video and meet in person for kickoffs and planning when needed.
Official Demandbase partner
Demandbase programsABM run by an official Demandbase partner
Our ABM programs are built and operated by a registered Demandbase Service Partner: account selection, intent, advertising and sales plays connected to your CRM and measured in pipeline.
Choosing an agency
Questions to ask before hiring for ABM in Abu Dhabi
Ask these of any agency on your shortlist, including us.
- 01
Are account plans built at department level?
- 02
How are partner introductions coordinated?
- 03
Is pipeline reported by account?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Andrea MorenoSenior Campaign Marketing Manager, Demand Generation and ABMWorked with Hojabr on the same teamI had the opportunity to collaborate closely with Hojabr on various digital growth initiatives. His strategic insight and innovative approach left a strong impression. Hojabr demonstrated a deep understanding of the digital landscape within the customer success ecosystem, utilizing data-driven strategies that significantly enhanced our team’s accomplishments. His ability to identify growth opportunities and deliver tangible results is truly commendable. Hojabr not only excels professionally but also thrives as a collaborative team player, making him a valuable asset for any organization seeking expertise in digital growth. I wholeheartedly endorse Hojabr for his unwavering dedication and impactful contributions.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookABM for industrial technology and manufacturingThree plays for industrial technology and manufacturing companies, starting with segment ABM by application.Industry playbookABM for AI and machine learningThree plays for AI and machine learning companies, starting with AI initiative signals.Industry playbookABM for financial technologyThree plays for financial technology companies, starting with institution account tiers.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.Buyer guideABM platform, agency or in-house team: how to chooseA buyer's guide to the decision.
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FAQ
ABM in Abu Dhabi
Is PlanConversion an ABM agency in Abu Dhabi?
Yes. PlanConversion works with B2B clients in Abu Dhabi and across the UAE, with scheduled video reviews and written reporting. We run account-based marketing for enterprise B2B teams there, measured on meetings, opportunities and pipeline by account. Abu Dhabi buying centres include government departments, sovereign-linked groups and energy companies with formal procurement.
Who is the best ABM agency in Abu Dhabi?
There is no independent ranking we can point to, and we do not rank ourselves. The best ABM agency for your team is one that can answer yes to these checks: are account plans built at department level; How are partner introductions coordinated; Is pipeline reported by account. PlanConversion is one option: PlanConversion works with B2B clients in Abu Dhabi and across the UAE, with scheduled video reviews and written reporting.