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Campaigns for sales-approved target accounts, by tier and buying role.
ABM agency for enterprise B2B teams in Boston
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Boston, and it runs account-based marketing (ABM) for enterprise B2B teams there. We agree a target account list with sales, build campaigns for each tier and buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM.
Boston software, healthtech and cybersecurity companies often sell to technical and clinical buyers who distrust generic marketing. Where we usually start in Boston: research-signal sales plays.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Boston, in numbers
Boston ranks seventh in North America in CBRE's 2026 Scoring Tech Talent report and counts 27,494 AI-related tech jobs.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)HubSpot's INBOUND conference, a major B2B marketing and sales event, returned to Boston on September 16 to 18, 2026.
Source: HubSpot INBOUND (2026)
Why teams choose us
What you get
Accounts agreed with sales
The program starts from the accounts sales wants this year, tiered by fit and intent, with a shared definition of a meeting and an opportunity.
Buying groups, not single leads
Campaigns and offers are planned by role: economic buyer, technical evaluator, champion and procurement.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises. Without an ABM platform, we run the program on LinkedIn, programmatic and your CRM.
Account-level reporting
Engaged accounts, meetings, opportunities and pipeline by tier, from your CRM rather than ad platform dashboards.
In practice
ABM for Boston technology companies
Boston software, healthtech and cybersecurity companies often sell to technical and clinical buyers who distrust generic marketing. ABM here leans on expert content, technical proof and well-timed sales plays for accounts showing research activity, rather than high-frequency ads.
First play: research-signal sales plays
We watch for accounts that show research activity on your category, such as intent topics, repeat visits to technical pages or documentation downloads, and trigger a sales play with technical content and an expert conversation offer. Boston technical buyers respond to substance at the moment they are researching, not to more ads.
The B2B market in Boston
Boston and the wider Route 128 corridor have a deep base of enterprise software, cybersecurity, healthtech and robotics companies, many with technical founders and buyers who research alone for a long time before they speak to sales. Sectors we see most often: enterprise SaaS, healthtech and life sciences technology, cybersecurity, robotics and industrial technology.
Boston programs run in English and are priced in USD.
How we work with teams in Boston
We work with clients in Boston on the same time zone. Weekly reviews run by video, and we meet in person for kickoffs and planning.
Official Demandbase partner
Demandbase programsABM run by an official Demandbase partner
Our ABM programs are built and operated by a registered Demandbase Service Partner: account selection, intent, advertising and sales plays connected to your CRM and measured in pipeline.
Choosing an agency
Questions to ask before hiring for ABM in Boston
Ask these of any agency on your shortlist, including us.
- 01
Which research or intent signals will trigger sales follow-up, and how fast?
- 02
Can the agency produce credible technical content for engineers or clinicians?
- 03
Is the program judged on meetings and opportunities by account?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Andrea MorenoSenior Campaign Marketing Manager, Demand Generation and ABMWorked with Hojabr on the same teamI had the opportunity to collaborate closely with Hojabr on various digital growth initiatives. His strategic insight and innovative approach left a strong impression. Hojabr demonstrated a deep understanding of the digital landscape within the customer success ecosystem, utilizing data-driven strategies that significantly enhanced our team’s accomplishments. His ability to identify growth opportunities and deliver tangible results is truly commendable. Hojabr not only excels professionally but also thrives as a collaborative team player, making him a valuable asset for any organization seeking expertise in digital growth. I wholeheartedly endorse Hojabr for his unwavering dedication and impactful contributions.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookABM for enterprise SaaSThree plays for enterprise SaaS companies, starting with tiered account list.Industry playbookABM for healthcare technologyThree plays for healthcare technology companies, starting with clinical and IT buying groups.Industry playbookABM for cybersecurityThree plays for cybersecurity companies, starting with signal-based account selection.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.Buyer guideABM platform, agency or in-house team: how to chooseA buyer's guide to the decision.
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LinkedIn Ads in Boston
LinkedIn Ads for Boston technical buyers: Engineering, security and clinical audiences respond to substance.
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CRO for Boston B2B sites: Technical buyers want documentation, security details and integration specifics before they talk to sales.
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FAQ
ABM in Boston
Is PlanConversion an ABM agency in Boston?
Yes. PlanConversion works with B2B clients in Boston, with weekly reviews by video and in-person sessions for kickoffs and planning. We run account-based marketing for enterprise B2B teams there, measured on meetings, opportunities and pipeline by account. Boston software, healthtech and cybersecurity companies often sell to technical and clinical buyers who distrust generic marketing.
Who is the best ABM agency in Boston?
There is no independent ranking we can point to, and we do not rank ourselves. The best ABM agency for your team is one that can answer yes to these checks: which research or intent signals will trigger sales follow-up, and how fast; Can the agency produce credible technical content for engineers or clinicians; Is the program judged on meetings and opportunities by account. PlanConversion is one option: PlanConversion works with B2B clients in Boston, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Boston look like?
Boston ranks seventh in North America in CBRE's 2026 Scoring Tech Talent report and counts 27,494 AI-related tech jobs. HubSpot's INBOUND conference, a major B2B marketing and sales event, returned to Boston on September 16 to 18, 2026. Boston and the wider Route 128 corridor have a deep base of enterprise software, cybersecurity, healthtech and robotics companies, many with technical founders and buyers who research alone for a long time before they speak to sales.