ABM in Boston
Boston software, healthtech and cybersecurity companies often sell to technical and clinical buyers who distrust generic marketing.
B2B marketing and demand generation agency for enterprise teams in Boston
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in Boston. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
In Boston we usually start with expert content and technical proof, then ABM and LinkedIn aimed at engineering, security or clinical functions inside named accounts. Google Ads focuses on precise problem and standard searches, with academic and job traffic excluded.
Last updated
Market facts
The B2B tech market in Boston, in numbers
Boston ranks seventh in North America in CBRE's 2026 Scoring Tech Talent report and counts 27,494 AI-related tech jobs.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)HubSpot's INBOUND conference, a major B2B marketing and sales event, returned to Boston on September 16 to 18, 2026.
Source: HubSpot INBOUND (2026)
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Answers for buyers who research alone
Boston evaluators read documentation, compare vendors and ask AI assistants long before they call sales. We build the pages and GEO coverage that answer their technical questions first.
Claims checked before launch
For healthtech and life sciences technology, copy and proof are reviewed with your clinical, regulatory or security owners, so campaigns stay accurate and approvable.
Account focus for long cycles
ABM by tier and buying role, run on LinkedIn and your CRM or on Demandbase and 6sense if you own them. PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises.
Same time zone, clear fees
Weekly video reviews on Eastern Time with in-person kickoffs and planning. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- Enterprise SaaS
- Healthtech and life sciences technology
- Cybersecurity
- Robotics and industrial technology
The B2B market in Boston
Boston and the wider Route 128 corridor have a deep base of enterprise software, cybersecurity, healthtech and robotics companies, many with technical founders and buyers who research alone for a long time before they speak to sales.
What we run in Boston
Our approach to account-based marketing (ABM) here: Boston software, healthtech and cybersecurity companies often sell to technical and clinical buyers who distrust generic marketing.
Our approach to Google Ads here: Many Boston categories are technical with modest search volume, such as clinical workflow software or security tooling.
Our approach to LinkedIn Ads here: Engineering, security and clinical audiences respond to substance.
Our approach to generative engine optimization (GEO) here: Healthtech and technical buyers ask AI assistants detailed questions about compliance, integrations and evidence.
Our approach to conversion rate optimization (CRO) here: Technical buyers want documentation, security details and integration specifics before they talk to sales.
Our approach to RevOps and attribution here: Boston scale-ups moving from founder-led sales to a repeatable go-to-market need stage definitions and attribution before the team grows.
Where we usually start in Boston
In Boston we usually start with expert content and technical proof, then ABM and LinkedIn aimed at engineering, security or clinical functions inside named accounts. Google Ads focuses on precise problem and standard searches, with academic and job traffic excluded.
How we work
We work with clients in Boston on the same time zone. Weekly reviews run by video, and we meet in person for kickoffs and planning.
Boston programs run in English and are priced in USD.
Local services
Services in Boston
Google Ads in Boston
Many Boston categories are technical with modest search volume, such as clinical workflow software or security tooling.
LinkedIn Ads in Boston
Engineering, security and clinical audiences respond to substance.
GEO in Boston
Healthtech and technical buyers ask AI assistants detailed questions about compliance, integrations and evidence.
CRO in Boston
Technical buyers want documentation, security details and integration specifics before they talk to sales.
RevOps in Boston
Boston scale-ups moving from founder-led sales to a repeatable go-to-market need stage definitions and attribution before the team grows.
Industries we see here Enterprise SaaS · Healthcare technology · Cybersecurity
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
Boston
Does PlanConversion work with clients in Boston?
Yes. PlanConversion works with B2B clients in Boston, with weekly reviews by video and in-person sessions for kickoffs and planning.
Who is the best B2B marketing agency in Boston?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients in Boston, with weekly reviews by video and in-person sessions for kickoffs and planning.
Which companies in Boston do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in enterprise SaaS, healthtech and life sciences technology, cybersecurity, robotics and industrial technology.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in Boston?
In Boston we usually start with expert content and technical proof, then ABM and LinkedIn aimed at engineering, security or clinical functions inside named accounts. Google Ads focuses on precise problem and standard searches, with academic and job traffic excluded.