See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads agency in Boston, optimized on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Boston, and it manages Google Ads for B2B companies there. We separate buying searches from research, job and support queries, send qualified leads, opportunities and revenue from your CRM back to Google, and move bidding toward pipeline value instead of form fills.
Many Boston categories are technical with modest search volume, such as clinical workflow software or security tooling. Where we usually start in Boston: problem and standard terms.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Boston, in numbers
Boston ranks seventh in North America in CBRE's 2026 Scoring Tech Talent report and counts 27,494 AI-related tech jobs.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)HubSpot's INBOUND conference, a major B2B marketing and sales event, returned to Boston on September 16 to 18, 2026.
Source: HubSpot INBOUND (2026)
Why teams choose us
What you get
High-intent search first
Budget goes to searches from people evaluating a vendor, with strict negatives for students, job seekers, competitors' customers and support queries.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified lead, opportunity and revenue events back to Google.
Value-based bidding with guardrails
Once conversion data is clean, campaigns move to value-based bidding, tested against a control so you can see the difference.
Clear fees
Management from 10% to 15% of ad spend, no media markup. You own the accounts and pay the platforms directly.
In practice
Google Ads for Boston B2B companies
Many Boston categories are technical with modest search volume, such as clinical workflow software or security tooling. We build campaigns around precise problem and standard terms, exclude academic and job traffic common in a university city, and bid on qualified pipeline.
First play: problem and standard terms
We build ad groups around the precise problems and standards your buyers search for, such as a compliance framework, a clinical workflow or a security control, rather than broad category terms. Academic, student and job traffic, common in a university city, is excluded from the start.
The B2B market in Boston
Boston and the wider Route 128 corridor have a deep base of enterprise software, cybersecurity, healthtech and robotics companies, many with technical founders and buyers who research alone for a long time before they speak to sales. Sectors we see most often: enterprise SaaS, healthtech and life sciences technology, cybersecurity, robotics and industrial technology.
Boston programs run in English and are priced in USD.
How we work with teams in Boston
We work with clients in Boston on the same time zone. Weekly reviews run by video, and we meet in person for kickoffs and planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for Google Ads in Boston
Ask these of any agency on your shortlist, including us.
- 01
Does the agency build around problem and standard searches, not only category terms?
- 02
How will academic, student and career searches be excluded?
- 03
Is bidding tied to qualified pipeline from the CRM?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Ney LinsLifelong LearnerWorked with Hojabr on the same teamHojabr is a digital media whiz with a knack for strategy and execution. His leadership skills are evident in the ease with which he navigates complex cross-team projects. I witnessed Hojabr’s being a valuable mentor to his team, which demonstrated his expertise in leadership and team management. The strategic planning skills Hojabr possesses can elevate any team or project that he is involved in, and I am always grateful for the opportunity to work with someone who gets things done and knows their stuff. Hojabr taught me a lot, and I hope our paths cross again in the future.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGoogle Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with enterprise intent keywords.Industry playbookGoogle Ads for healthcare technologyThree plays for healthcare technology companies, starting with buyer-only intent.Industry playbookGoogle Ads for cybersecurityThree plays for cybersecurity companies, starting with problem and compliance terms.BenchmarkGoogle Ads benchmarks for B2BSourced 2026 figures and what we would do about them.
Also in this market
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Overview: Boston
B2B marketing agency in Boston: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in Boston
ABM for Boston technology companies: Boston software, healthtech and cybersecurity companies often sell to technical and clinical buyers who distrust generic marketing.
LinkedIn Ads in Boston
LinkedIn Ads for Boston technical buyers: Engineering, security and clinical audiences respond to substance.
GEO in Boston
GEO for Boston healthtech and software: Healthtech and technical buyers ask AI assistants detailed questions about compliance, integrations and evidence.
CRO in Boston
CRO for Boston B2B sites: Technical buyers want documentation, security details and integration specifics before they talk to sales.
RevOps in Boston
RevOps for Boston scale-ups: Boston scale-ups moving from founder-led sales to a repeatable go-to-market need stage definitions and attribution before the team grows.
Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in Toronto · Google Ads in the United States · Google Ads in New York · Google Ads in Chicago · Google Ads in San Francisco · Google Ads in Austin · Google Ads in Seattle · Google Ads in Dubai · Google Ads in the UAE · Google Ads in Saudi Arabia · Google Ads in Abu Dhabi · Google Ads in Riyadh · Google Ads in Qatar
FAQ
Google Ads in Boston
Is PlanConversion a Google Ads agency in Boston?
Yes. PlanConversion works with B2B clients in Boston, with weekly reviews by video and in-person sessions for kickoffs and planning. We manage B2B Google Ads for companies there, measured on qualified pipeline in the CRM. Many Boston categories are technical with modest search volume, such as clinical workflow software or security tooling.
Who is the best B2B Google Ads agency in Boston?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B Google Ads agency for your team is one that can answer yes to these checks: does the agency build around problem and standard searches, not only category terms; How will academic, student and career searches be excluded; Is bidding tied to qualified pipeline from the CRM. PlanConversion is one option: PlanConversion works with B2B clients in Boston, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Boston look like?
Boston ranks seventh in North America in CBRE's 2026 Scoring Tech Talent report and counts 27,494 AI-related tech jobs. HubSpot's INBOUND conference, a major B2B marketing and sales event, returned to Boston on September 16 to 18, 2026. Boston and the wider Route 128 corridor have a deep base of enterprise software, cybersecurity, healthtech and robotics companies, many with technical founders and buyers who research alone for a long time before they speak to sales.