See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads agency in the UAE, optimized on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in the UAE, and it manages Google Ads for B2B companies there. We separate buying searches from research, job and support queries, send qualified leads, opportunities and revenue from your CRM back to Google, and move bidding toward pipeline value instead of form fills.
UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not. Where we usually start in the UAE: setup and job negatives first.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
High-intent search first
Budget goes to searches from people evaluating a vendor, with strict negatives for students, job seekers, competitors' customers and support queries.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified lead, opportunity and revenue events back to Google.
Value-based bidding with guardrails
Once conversion data is clean, campaigns move to value-based bidding, tested against a control so you can see the difference.
Clear fees
Management from 10% to 15% of ad spend, no media markup. You own the accounts and pay the platforms directly.
In practice
Google Ads for UAE B2B companies
UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not. We build English campaigns around specific problem and category searches, keep strict negatives for setup and job searches, and schedule ads for the Monday to Friday UAE working week.
First play: setup and job negatives first
Before launch we build negatives for company setup, visas, free-zone licences and jobs, then run English campaigns on specific problem and category searches scheduled for the UAE working week.
The B2B market in the UAE
The UAE is where many global technology, financial services and logistics companies run their Middle East business, mostly from Dubai and Abu Dhabi. Buyers are international, senior and used to being sold to. The UAE moved its federal working week to a Saturday and Sunday weekend in January 2022, which brought it in line with Europe and North America but out of step with Saudi Arabia and Qatar. Sectors we see most often: enterprise technology and SaaS, banking, fintech and financial free zones, logistics, trade and aviation, regional headquarters of global companies.
UAE programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
How we work with teams in the UAE
We work with clients in the UAE through scheduled video reviews in the Gulf afternoon and written weekly reports, aligned with the Monday to Friday UAE working week. Kickoffs and quarterly planning can be held in person in Dubai or Abu Dhabi when a program needs it.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for Google Ads in the UAE
Ask these of any agency on your shortlist, including us.
- 01
How will company setup and job searches be excluded?
- 02
Are ads scheduled for the Monday to Friday week?
- 03
Is success measured on qualified opportunities?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Ney LinsLifelong LearnerWorked with Hojabr on the same teamHojabr is a digital media whiz with a knack for strategy and execution. His leadership skills are evident in the ease with which he navigates complex cross-team projects. I witnessed Hojabr’s being a valuable mentor to his team, which demonstrated his expertise in leadership and team management. The strategic planning skills Hojabr possesses can elevate any team or project that he is involved in, and I am always grateful for the opportunity to work with someone who gets things done and knows their stuff. Hojabr taught me a lot, and I hope our paths cross again in the future.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGoogle Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with enterprise intent keywords.Industry playbookGoogle Ads for financial technologyThree plays for financial technology companies, starting with business-only intent.Industry playbookGoogle Ads for logistics and distributionThree plays for logistics and distribution companies, starting with shipper intent keywords.BenchmarkGoogle Ads benchmarks for B2BSourced 2026 figures and what we would do about them.
Also in this market
More services in the UAE
Overview: the UAE
B2B marketing agency in the UAE: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in the UAE
ABM for UAE enterprise accounts: UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently.
LinkedIn Ads in the UAE
LinkedIn Ads for UAE decision-makers: Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country.
GEO in the UAE
GEO for companies selling in the UAE: Buyers ask AI assistants which vendors operate in the UAE, which have a local entity and which serve their sector.
CRO in the UAE
CRO for UAE B2B sites: UAE buyers often contact several vendors at once and expect a fast, personal response.
RevOps in the UAE
RevOps for UAE regional teams: UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland.
Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in Toronto · Google Ads in the United States · Google Ads in New York · Google Ads in Boston · Google Ads in Chicago · Google Ads in San Francisco · Google Ads in Austin · Google Ads in Seattle · Google Ads in Dubai · Google Ads in Saudi Arabia · Google Ads in Abu Dhabi · Google Ads in Riyadh · Google Ads in Qatar
FAQ
Google Ads in the UAE
Is PlanConversion a Google Ads agency in the UAE?
Yes. PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting. We manage B2B Google Ads for companies there, measured on qualified pipeline in the CRM. UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not.
Who is the best B2B Google Ads agency in the UAE?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B Google Ads agency for your team is one that can answer yes to these checks: how will company setup and job searches be excluded; Are ads scheduled for the Monday to Friday week; Is success measured on qualified opportunities. PlanConversion is one option: PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting.