ABM in the UAE
UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently.
B2B marketing and demand generation agency for enterprise teams in the UAE
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in the UAE. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
In the UAE we usually start with ABM and LinkedIn on named accounts, split between UAE-based decision-makers and regional roles, then add English search campaigns with strict company-setup and job negatives.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Three account types, three plays
Regional headquarters, government entities and family-owned groups buy differently, so each gets its own message and sales play.
Search without setup noise
English campaigns with strict negatives for company setup, visas, free-zone licences and jobs, scheduled for the UAE working week.
UAE and regional roles separated
LinkedIn targeting splits UAE-based decision-makers from regional roles covering the whole Middle East.
Reporting by market
Pipeline by country and entity from your CRM, with consent recorded on every contact. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- Enterprise technology and SaaS
- Banking, fintech and financial free zones
- Logistics, trade and aviation
- Regional headquarters of global companies
The B2B market in the UAE
The UAE is where many global technology, financial services and logistics companies run their Middle East business, mostly from Dubai and Abu Dhabi. Buyers are international, senior and used to being sold to. The UAE moved its federal working week to a Saturday and Sunday weekend in January 2022, which brought it in line with Europe and North America but out of step with Saudi Arabia and Qatar.
What we run in the UAE
Our approach to account-based marketing (ABM) here: UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently.
Our approach to Google Ads here: UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not.
Our approach to LinkedIn Ads here: Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country.
Our approach to generative engine optimization (GEO) here: Buyers ask AI assistants which vendors operate in the UAE, which have a local entity and which serve their sector.
Our approach to conversion rate optimization (CRO) here: UAE buyers often contact several vendors at once and expect a fast, personal response.
Our approach to RevOps and attribution here: UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland.
Where we usually start in the UAE
In the UAE we usually start with ABM and LinkedIn on named accounts, split between UAE-based decision-makers and regional roles, then add English search campaigns with strict company-setup and job negatives.
How we work
We work with clients in the UAE through scheduled video reviews in the Gulf afternoon and written weekly reports, aligned with the Monday to Friday UAE working week. Kickoffs and quarterly planning can be held in person in Dubai or Abu Dhabi when a program needs it.
UAE programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
Local services
Services in the UAE
Google Ads in the UAE
UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not.
LinkedIn Ads in the UAE
Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country.
GEO in the UAE
Buyers ask AI assistants which vendors operate in the UAE, which have a local entity and which serve their sector.
CRO in the UAE
UAE buyers often contact several vendors at once and expect a fast, personal response.
RevOps in the UAE
UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland.
Industries we see here Enterprise SaaS · Financial technology · Logistics and distribution
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
the UAE
Does PlanConversion work with clients in the UAE?
Yes. PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting.
Who is the best B2B marketing agency in the UAE?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting.
Which companies in the UAE do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in enterprise technology and SaaS, banking, fintech and financial free zones, logistics, trade and aviation, regional headquarters of global companies.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in the UAE?
In the UAE we usually start with ABM and LinkedIn on named accounts, split between UAE-based decision-makers and regional roles, then add English search campaigns with strict company-setup and job negatives.