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Landing page, form and demo-flow tests that produce more qualified conversations.
B2B CRO agency in the UAE: conversion rate optimization measured on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in the UAE, and it runs conversion rate optimization (CRO) for B2B companies there. We find where qualified buyers drop out of your pages, forms and demo flows, run controlled tests and personalization by audience, and judge every test on qualified demos and pipeline rather than raw conversion rate.
UAE buyers often contact several vendors at once and expect a fast, personal response. Where we usually start in the UAE: fast, personal contact routes.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Qualified outcomes only
A test that adds form fills but not qualified demos is a loss. Success is measured in the CRM.
Research before tests
Analytics, session recordings, sales call notes and form data shape the backlog, ranked by impact and effort.
Paid traffic landing pages
Pages built for the exact search, audience or account tier sending the traffic.
Personalization by audience
Industry, account tier and stage-based content for the visitors who matter most.
In practice
CRO for UAE B2B sites
UAE buyers often contact several vendors at once and expect a fast, personal response. We test contact routes, regional proof near the call to action and response routing, and score each test on qualified opportunities in the CRM.
First play: fast, personal contact routes
We test a short form, a meeting booking option and a direct contact route with regional proof beside them, and route each enquiry to an owner in the CRM within the working day.
The B2B market in the UAE
The UAE is where many global technology, financial services and logistics companies run their Middle East business, mostly from Dubai and Abu Dhabi. Buyers are international, senior and used to being sold to. The UAE moved its federal working week to a Saturday and Sunday weekend in January 2022, which brought it in line with Europe and North America but out of step with Saudi Arabia and Qatar. Sectors we see most often: enterprise technology and SaaS, banking, fintech and financial free zones, logistics, trade and aviation, regional headquarters of global companies.
UAE programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
How we work with teams in the UAE
We work with clients in the UAE through scheduled video reviews in the Gulf afternoon and written weekly reports, aligned with the Monday to Friday UAE working week. Kickoffs and quarterly planning can be held in person in Dubai or Abu Dhabi when a program needs it.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for CRO in the UAE
Ask these of any agency on your shortlist, including us.
- 01
Which contact routes will be tested?
- 02
How quickly will enquiries be routed to an owner?
- 03
Are tests scored on qualified opportunities?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Kathy PatersonMarketing Consultant, Digital Project LeadershipPartner to Hojabr’s team, Hojabr was the clientHojabr is the kind of leader who gets things done, and done well. During my time supporting the marketing team, I saw firsthand how he transformed the web and digital experience into a true growth engine.
He led a major overhaul of the company’s digital strategy, aligning teams, driving agency performance, and pushing initiatives forward with speed and clarity. He knows how to cut through the noise, challenge the status quo, and deliver real progress.
I’d welcome the opportunity to work with him again anytime.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookCRO for enterprise SaaSThree plays for enterprise SaaS companies, starting with pricing page tests.Industry playbookCRO for financial technologyThree plays for financial technology companies, starting with trust content placement.Industry playbookCRO for logistics and distributionThree plays for logistics and distribution companies, starting with audience paths.BenchmarkLanding page conversion benchmarksSourced 2026 figures and what we would do about them.Buyer guideHow to choose a B2B CRO agency for lead qualityA buyer's guide to the decision.
Also in this market
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Overview: the UAE
B2B marketing agency in the UAE: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in the UAE
ABM for UAE enterprise accounts: UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently.
Google Ads in the UAE
Google Ads for UAE B2B companies: UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not.
LinkedIn Ads in the UAE
LinkedIn Ads for UAE decision-makers: Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country.
GEO in the UAE
GEO for companies selling in the UAE: Buyers ask AI assistants which vendors operate in the UAE, which have a local entity and which serve their sector.
RevOps in the UAE
RevOps for UAE regional teams: UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland.
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FAQ
CRO in the UAE
Is PlanConversion a CRO agency in the UAE?
Yes. PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting. We run conversion rate optimization for B2B companies there, measured on qualified demos and pipeline. UAE buyers often contact several vendors at once and expect a fast, personal response.
Who is the best B2B CRO agency in the UAE?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B CRO agency for your team is one that can answer yes to these checks: which contact routes will be tested; How quickly will enquiries be routed to an owner; Are tests scored on qualified opportunities. PlanConversion is one option: PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting.