The first 30 days
We review audiences and form data, check routing, and start testing audience paths and quote flows for shippers.
Conversion rate optimization (CRO) for logistics and supply chain companies
In short
PlanConversion, a Montreal-based B2B demand and revenue generation agency, runs conversion rate optimization (CRO) for logistics and supply chain companies. Logistics sites serve shippers, partners and carriers.
We test paths by audience, quote and demo flows and the information buyers need before contacting sales. Programs are measured on qualified demos and pipeline, not raw conversion rate.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Our point of view
What works in logistics and distribution
Logistics sites serve shippers, partners and carriers. We test paths by audience, quote and demo flows and the information buyers need before contacting sales.
Avoid this
The most common mistake
Sending shippers, carriers and partners through the same contact form, so sales spends time sorting enquiries instead of answering buyers.
Plays
What we run for logistics and distribution teams
Audience paths
Shippers, partners and carriers separated.
Quote flow tests
Fewer fields, faster response.
Proof by lane or segment
Relevant references near the call to action.
The first month
How we start
Leading indicator to watch
Qualified shipper quote and demo requests, routed correctly.
How the program runs
The first two weeks cover tracking checks, funnel analysis and a ranked test backlog. First tests usually go live within three weeks, and each month closes with a decision log of what won on qualified outcomes and what ships permanently. The full CRO service page lists every deliverable.
Who we reach
The buying committee
- Supply chain and operations leaders
- Logistics and transportation managers
- Finance and procurement
- Executive sponsors
Buyers compare on price and service
Differentiation is hard when buyers see similar offers and short lists.
Regional and lane complexity
Demand varies by region, lane and mode, so broad targeting wastes spend.
Quote and call tracking gaps
Many leads arrive by phone or quote form and never reach the CRM with a source.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Babak VarjavandiCEOManaged Hojabr directlyI am delighted to recommend Hojabr, who I worked with when he was our Sr. Manager of Marketing. Because of him we had a remarkable increase in our web presence, thanks to his expertise in digital marketing. As the CEO, I’ve closely observed Hojabr’s positive impact on our team. He encourages creativity and innovation, making him not only a great leader but also a catalyst for our success.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Keep exploring
Related pages
ServiceThe full CRO serviceScope, deliverables, pricing and how the program runs.IndustryOverview: Logistics and distributionBuyers, channels and compliance notes for this industry.BenchmarkLanding page conversion benchmarksSourced 2026 figures and what we would do about them.By cityCRO in ChicagoB2B CRO agency in Chicago: landing page, form and demo-flow tests measured on qualified demos and pipeline in your CRM, not raw conversion rate.By cityCRO in DubaiB2B CRO agency in Dubai: landing page, form and demo-flow tests measured on qualified demos and pipeline in your CRM, not raw conversion rate.By cityCRO in MontrealB2B CRO agency in Montreal: landing page, form and demo-flow tests measured on qualified demos and pipeline in your CRM, not raw conversion rate.Same industryABM for logistics and distributionABM for logistics and supply chain companies: regional buying groups and contract cycle timing, the mistake to avoid and how results are measured.Same industryGoogle Ads for logistics and distributionGoogle Ads for logistics and supply chain companies: shipper intent keywords and job and tracking exclusions, the mistake to avoid and how results are measured.Same industryLinkedIn Ads for logistics and distributionLinkedIn Ads for logistics and supply chain companies: operations role targeting and frequency control, measured on engaged accounts, meetings and pipeline.
Other industries industrial technology and manufacturing · data and analytics software · enterprise SaaS · financial technology · healthcare technology · educational technology · cybersecurity · AI and machine learning · marketing technology and analytics
FAQ
CRO for logistics and distribution
What does CRO for logistics and supply chain companies involve?
Logistics sites serve shippers, partners and carriers. We test paths by audience, quote and demo flows and the information buyers need before contacting sales. The core plays are audience paths, quote flow tests, proof by lane or segment.
Who do you reach with CRO in logistics and supply chain?
The roles that shape the decision: supply chain and operations leaders, logistics and transportation managers, finance and procurement, executive sponsors.
What is the most common CRO mistake in logistics and supply chain?
Sending shippers, carriers and partners through the same contact form, so sales spends time sorting enquiries instead of answering buyers.
How is CRO for logistics and supply chain measured?
On qualified demos and pipeline, not raw conversion rate, reported from your CRM. The leading indicator we watch first: qualified shipper quote and demo requests, routed correctly.
How much does CRO for logistics and supply chain companies cost?
At PlanConversion, CRO programs are scoped to your accounts, goals and budget after a free 30-minute pipeline plan, and confirmed in your proposal. When a program includes paid media, management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with no media markup.