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Landing page, form and demo-flow tests that produce more qualified conversations.
B2B CRO agency in Montreal: conversion rate optimization measured on pipeline
In short
PlanConversion is a B2B demand and revenue generation agency headquartered in Montreal, and it runs conversion rate optimization (CRO) for B2B companies there. We find where qualified buyers drop out of your pages, forms and demo flows, run controlled tests and personalization by audience, and judge every test on qualified demos and pipeline rather than raw conversion rate.
Bilingual sites split already modest B2B traffic in two, which makes classic A/B testing slow. Where we usually start in Montreal: shared demo flow first.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Montreal, in numbers
Greater Montreal's tech industry employs 180,000 workers across more than 6,800 companies, according to Montréal International's 2026 industry profile.
Source: Montréal International, Tech Industry Profile 2026 (2026)
Why teams choose us
What you get
Qualified outcomes only
A test that adds form fills but not qualified demos is a loss. Success is measured in the CRM.
Research before tests
Analytics, session recordings, sales call notes and form data shape the backlog, ranked by impact and effort.
Paid traffic landing pages
Pages built for the exact search, audience or account tier sending the traffic.
Personalization by audience
Industry, account tier and stage-based content for the visitors who matter most.
In practice
CRO for Montreal B2B sites
Bilingual sites split already modest B2B traffic in two, which makes classic A/B testing slow. For Montreal companies we prioritize the demo and contact flows that both languages share, test on the higher-traffic language first and roll winning changes to the other once the result is clear.
First play: shared demo flow first
Before testing headlines on two language versions, we rebuild the demo and contact flow that both languages share: fields, routing rules and the confirmation step. One improvement there lifts both audiences at once, and the result reaches significance faster than a test split by language.
The B2B market in Montreal
Montreal B2B companies often sell to large accounts across Canada, the United States and Europe from a bilingual home market. Buying committees are spread across countries and languages, so programs need English and French assets and reporting that separates markets. Sectors we see most often: enterprise SaaS and software, AI and data companies, industrial technology, aerospace and engineering.
Programs can run in English and French, and campaigns aimed at Quebec follow Law 25 consent requirements and French-language rules.
How we work with teams in Montreal
Our office is in Montreal at 8255 Ave. Mountain Sights, so kickoffs, planning sessions and sales workshops can happen in person, with weekly reviews by video.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for CRO in Montreal
Ask these of any agency on your shortlist, including us.
- 01
Does the agency plan tests around your real traffic per language, or assume English-site volumes?
- 02
Who writes and reviews the French variants, and how are they kept in step with English?
- 03
Are tests scored on qualified demos in the CRM, by language and market?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Kathy PatersonMarketing Consultant, Digital Project LeadershipPartner to Hojabr’s team, Hojabr was the clientHojabr is the kind of leader who gets things done, and done well. During my time supporting the marketing team, I saw firsthand how he transformed the web and digital experience into a true growth engine.
He led a major overhaul of the company’s digital strategy, aligning teams, driving agency performance, and pushing initiatives forward with speed and clarity. He knows how to cut through the noise, challenge the status quo, and deliver real progress.
I’d welcome the opportunity to work with him again anytime.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookCRO for AI and machine learningThree plays for AI and machine learning companies, starting with enterprise routing.Industry playbookCRO for enterprise SaaSThree plays for enterprise SaaS companies, starting with pricing page tests.Industry playbookCRO for industrial technology and manufacturingThree plays for industrial technology and manufacturing companies, starting with application-led navigation.BenchmarkLanding page conversion benchmarksSourced 2026 figures and what we would do about them.Buyer guideHow to choose a CRO agency in MontrealA buyer's guide to the decision.Buyer guideHow to choose a B2B CRO agency for lead qualityA buyer's guide to the decision.ShortlistB2B marketing agencies in MontrealWhat local agencies show on their own websites, checked November 7, 2026.
Also in this market
More services in Montreal
Overview: Montreal
B2B marketing agency in Montreal at 8255 Ave. Mountain Sights: ABM, Demandbase, paid media, RevOps, CRO and GEO for enterprise teams, in English and French.
ABM in Montreal
Why Montreal B2B teams choose ABM: Montreal’s enterprise software, AI, industrial technology and aerospace companies usually sell to a few hundred large accounts across North America and Europe, not to thousands of small buyers.
Google Ads in Montreal
What Montreal B2B advertisers get wrong: The most common problem we see in Montreal accounts is a single campaign that mixes French and English keywords, buyer searches and job searches, and counts any form fill as a conversion.
LinkedIn Ads in Montreal
Why LinkedIn fits Montreal B2B companies: Montreal technology and industrial companies often sell to narrow, senior audiences: plant managers, CIOs, procurement leads and engineering directors at large accounts.
GEO in Montreal
GEO for Montreal companies: Montreal companies are often described by AI assistants with outdated or French-only facts, or not at all, when an English-speaking buyer in the US asks for a shortlist.
RevOps in Montreal
RevOps for Montreal teams selling abroad: Many Montreal teams sell in Canada, the US and Europe from one CRM, with currencies, languages and sales territories mixed together.
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FAQ
CRO in Montreal
Is PlanConversion a CRO agency in Montreal?
Yes. PlanConversion is headquartered in Montreal at 8255 Ave. Mountain Sights, Office 503. Visits are by appointment. We run conversion rate optimization for B2B companies there, measured on qualified demos and pipeline. Bilingual sites split already modest B2B traffic in two, which makes classic A/B testing slow.
Who is the best B2B CRO agency in Montreal?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B CRO agency for your team is one that can answer yes to these checks: does the agency plan tests around your real traffic per language, or assume English-site volumes; Who writes and reviews the French variants, and how are they kept in step with English; Are tests scored on qualified demos in the CRM, by language and market. PlanConversion is one option: PlanConversion is headquartered in Montreal at 8255 Ave. Mountain Sights, Office 503. Visits are by appointment.
What does the B2B tech market in Montreal look like?
Greater Montreal's tech industry employs 180,000 workers across more than 6,800 companies, according to Montréal International's 2026 industry profile. Montreal B2B companies often sell to large accounts across Canada, the United States and Europe from a bilingual home market.