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Landing page, form and demo-flow tests that produce more qualified conversations.
B2B CRO agency in Seattle: conversion rate optimization measured on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Seattle, and it runs conversion rate optimization (CRO) for B2B companies there. We find where qualified buyers drop out of your pages, forms and demo flows, run controlled tests and personalization by audience, and judge every test on qualified demos and pipeline rather than raw conversion rate.
When marketplaces are part of the buying path, your site has to explain clearly how to buy. Where we usually start in Seattle: how to buy, made clear.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Seattle, in numbers
Seattle holds the No. 2 spot in CBRE's 2026 Scoring Tech Talent report, with a tech workforce of 213,010 in 2025, up 13.1% since 2022.
Source: CBRE, Seattle Scoring Tech Talent 2026 press release (2025)Seattle counts 41,591 AI-related tech jobs, third in North America, according to CBRE's 2026 report.
Source: CBRE, Seattle Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
Qualified outcomes only
A test that adds form fills but not qualified demos is a loss. Success is measured in the CRM.
Research before tests
Analytics, session recordings, sales call notes and form data shape the backlog, ranked by impact and effort.
Paid traffic landing pages
Pages built for the exact search, audience or account tier sending the traffic.
Personalization by audience
Industry, account tier and stage-based content for the visitors who matter most.
In practice
CRO for Seattle B2B sites
When marketplaces are part of the buying path, your site has to explain clearly how to buy. We test pricing, marketplace and demo paths, measured on qualified pipeline in both channels.
First play: how to buy, made clear
We test a clear explanation of buying options, direct contract or marketplace, on pricing and demo pages, and measure qualified pipeline in both channels. Buyers who prefer to buy through a marketplace stop dropping out.
The B2B market in Seattle
Seattle's B2B scene is shaped by cloud and enterprise software, with many companies selling through, alongside or into the big cloud ecosystems. Buyers are technical, marketplace listings and partner co-selling matter, and enterprise deals involve large buying groups. Sectors we see most often: cloud and enterprise software, marketplace and ecosystem partners, AI and data companies, B2B SaaS.
Seattle programs run in English and are priced in USD.
How we work with teams in Seattle
We work with clients in Seattle with reviews scheduled in your morning, and in-person sessions for kickoffs and planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for CRO in Seattle
Ask these of any agency on your shortlist, including us.
- 01
Does the agency test marketplace and direct buying paths together?
- 02
Are results measured in both channels?
- 03
Are tests scored on qualified pipeline?
Proof
Results from comparable programs
KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Kathy PatersonMarketing Consultant, Digital Project LeadershipPartner to Hojabr’s team, Hojabr was the clientHojabr is the kind of leader who gets things done, and done well. During my time supporting the marketing team, I saw firsthand how he transformed the web and digital experience into a true growth engine.
He led a major overhaul of the company’s digital strategy, aligning teams, driving agency performance, and pushing initiatives forward with speed and clarity. He knows how to cut through the noise, challenge the status quo, and deliver real progress.
I’d welcome the opportunity to work with him again anytime.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookCRO for enterprise SaaSThree plays for enterprise SaaS companies, starting with pricing page tests.Industry playbookCRO for AI and machine learningThree plays for AI and machine learning companies, starting with enterprise routing.Industry playbookCRO for data and analytics softwareThree plays for data and analytics software companies, starting with enterprise routing.BenchmarkLanding page conversion benchmarksSourced 2026 figures and what we would do about them.Buyer guideHow to choose a B2B CRO agency for lead qualityA buyer's guide to the decision.
Also in this market
More services in Seattle
Overview: Seattle
B2B marketing agency in Seattle: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in Seattle
ABM for Seattle cloud and enterprise software: Seattle companies often sell alongside cloud ecosystems, through marketplaces and with partner co-selling.
Google Ads in Seattle
Google Ads for Seattle B2B companies: Technical buyers search for integrations, architectures and specific cloud services.
LinkedIn Ads in Seattle
LinkedIn Ads for Seattle technical buyers: Cloud architects, platform engineers and IT leaders are reachable by skill and function.
GEO in Seattle
GEO for Seattle cloud companies: Buyers ask AI assistants which tools work with a given cloud service or marketplace.
RevOps in Seattle
RevOps for marketplace and partner sales: Marketplace and co-sell deals often go missing from marketing reports.
Other markets CRO in Ottawa · CRO in Montreal · CRO in Toronto · CRO in the United States · CRO in New York · CRO in Boston · CRO in Chicago · CRO in San Francisco · CRO in Austin · CRO in Dubai · CRO in the UAE · CRO in Saudi Arabia
FAQ
CRO in Seattle
Is PlanConversion a CRO agency in Seattle?
Yes. PlanConversion works with B2B clients in Seattle, with weekly reviews by video and in-person sessions for kickoffs and planning. We run conversion rate optimization for B2B companies there, measured on qualified demos and pipeline. When marketplaces are part of the buying path, your site has to explain clearly how to buy.
Who is the best B2B CRO agency in Seattle?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B CRO agency for your team is one that can answer yes to these checks: does the agency test marketplace and direct buying paths together; Are results measured in both channels; Are tests scored on qualified pipeline. PlanConversion is one option: PlanConversion works with B2B clients in Seattle, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Seattle look like?
Seattle holds the No. 2 spot in CBRE's 2026 Scoring Tech Talent report, with a tech workforce of 213,010 in 2025, up 13.1% since 2022. Seattle counts 41,591 AI-related tech jobs, third in North America, according to CBRE's 2026 report. Seattle's B2B scene is shaped by cloud and enterprise software, with many companies selling through, alongside or into the big cloud ecosystems.