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Landing page, form and demo-flow tests that produce more qualified conversations.
B2B CRO agency in the United States: conversion rate optimization measured on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in the United States, and it runs conversion rate optimization (CRO) for B2B companies there. We find where qualified buyers drop out of your pages, forms and demo flows, run controlled tests and personalization by audience, and judge every test on qualified demos and pipeline rather than raw conversion rate.
US paid traffic is expensive, so every point of conversion on a landing page is worth real budget. Where we usually start in the United States: highest-spend pages first.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Qualified outcomes only
A test that adds form fills but not qualified demos is a loss. Success is measured in the CRM.
Research before tests
Analytics, session recordings, sales call notes and form data shape the backlog, ranked by impact and effort.
Paid traffic landing pages
Pages built for the exact search, audience or account tier sending the traffic.
Personalization by audience
Industry, account tier and stage-based content for the visitors who matter most.
In practice
CRO for US B2B companies
US paid traffic is expensive, so every point of conversion on a landing page is worth real budget. We start with the pages behind your largest paid campaigns and the demo flow, and measure each test on qualified demos in the CRM.
First play: highest-spend pages first
We rank landing pages by paid spend and qualified demo volume, then test the top of the most expensive page first: headline clarity, proof placement and form length. With US click costs, a small gain on the right page is worth more than a large gain on a page with little traffic.
The B2B market in the United States
US enterprise B2B teams sell into large territories with long account lists, many competitors and buyers who compare several vendors before talking to sales. Sectors we see most often: enterprise SaaS, fintech, cybersecurity, data and analytics software, industrial technology.
US programs run in English, priced in USD.
How we work with teams in the United States
We work with clients across the United States on Eastern Time, which overlaps every US time zone in the working day, and meet in person for kickoffs and quarterly planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for CRO in the United States
Ask these of any agency on your shortlist, including us.
- 01
Does the backlog start with the pages that carry the most paid budget?
- 02
Are tests scored on qualified demos and pipeline in the CRM?
- 03
Does the agency explain when traffic is too low for a classic A/B test and what it does instead?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Kathy PatersonMarketing Consultant, Digital Project LeadershipPartner to Hojabr’s team, Hojabr was the clientHojabr is the kind of leader who gets things done, and done well. During my time supporting the marketing team, I saw firsthand how he transformed the web and digital experience into a true growth engine.
He led a major overhaul of the company’s digital strategy, aligning teams, driving agency performance, and pushing initiatives forward with speed and clarity. He knows how to cut through the noise, challenge the status quo, and deliver real progress.
I’d welcome the opportunity to work with him again anytime.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookCRO for enterprise SaaSThree plays for enterprise SaaS companies, starting with pricing page tests.Industry playbookCRO for financial technologyThree plays for financial technology companies, starting with trust content placement.Industry playbookCRO for cybersecurityThree plays for cybersecurity companies, starting with technical content access.BenchmarkLanding page conversion benchmarksSourced 2026 figures and what we would do about them.Buyer guideHow to choose a B2B CRO agency for lead qualityA buyer's guide to the decision.
Also in this market
More services in United States
Overview: United States
B2B demand generation for US enterprise teams: ABM, Demandbase and 6sense, Google Ads, LinkedIn Ads, RevOps and GEO, priced in USD and reported as pipeline.
ABM in the United States
Why US enterprise teams use ABM: Enterprise SaaS, fintech, cybersecurity, data and analytics, and industrial technology companies in the US often sell to a few thousand accounts at most, through buying groups that span several roles.
Google Ads in the United States
What changes when you advertise to US buyers: Search volume in the US is large, and so is competition.
LinkedIn Ads in the United States
Why LinkedIn works for US enterprise selling: LinkedIn is often the best-fit paid channel when you sell to named accounts and specific roles, because you can target by company, function and seniority.
GEO in the United States
GEO for US B2B companies: US buyers increasingly ask AI assistants for vendor shortlists before they visit any website.
RevOps in the United States
RevOps for US enterprise teams: US teams often run several regions and sales teams in one CRM.
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FAQ
CRO in the United States
Is PlanConversion a CRO agency in the United States?
Yes. PlanConversion works with B2B clients across the United States, on Eastern Time, with in-person sessions for kickoffs and quarterly planning. We run conversion rate optimization for B2B companies there, measured on qualified demos and pipeline. US paid traffic is expensive, so every point of conversion on a landing page is worth real budget.
Who is the best B2B CRO agency in the United States?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B CRO agency for your team is one that can answer yes to these checks: does the backlog start with the pages that carry the most paid budget; Are tests scored on qualified demos and pipeline in the CRM; Does the agency explain when traffic is too low for a classic A/B test and what it does instead. PlanConversion is one option: PlanConversion works with B2B clients across the United States, on Eastern Time, with in-person sessions for kickoffs and quarterly planning.