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GEO agency in the United States: generative engine optimization for B2B
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in the United States, and it runs generative engine optimization (GEO) for B2B companies there. We test how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews answer the questions your buyers ask, find where you are missing or misdescribed, and fix the pages, entity data and third-party sources those answers draw on.
US buyers increasingly ask AI assistants for vendor shortlists before they visit any website. Where we usually start in the United States: competitor share of answers.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Buyer prompts, not vanity prompts
We test the shortlist and comparison questions your buyers actually ask, by category, use case and market.
Source pages AI can cite
Answer-first pages, comparison and pricing clarity, structured data and consistent facts across your site.
Off-site authority
Directory profiles, partner listings and expert mentions on the third-party sources AI answers cite most.
Measured on visibility and pipeline
Share of AI answers, citations and the sessions and opportunities that come from AI referrals.
In practice
GEO for US B2B companies
US buyers increasingly ask AI assistants for vendor shortlists before they visit any website. For US companies we build the prompt set by category and use case, compare your presence against the competitors sales meets most often, and fix the sources behind the answers.
First play: competitor share of answers
We list the competitors your sales team meets most often in US deals, then track how often each one is named for your category and use cases across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. The gaps show which pages and third-party sources to fix first.
The B2B market in the United States
US enterprise B2B teams sell into large territories with long account lists, many competitors and buyers who compare several vendors before talking to sales. Sectors we see most often: enterprise SaaS, fintech, cybersecurity, data and analytics software, industrial technology.
US programs run in English, priced in USD.
How we work with teams in the United States
We work with clients across the United States on Eastern Time, which overlaps every US time zone in the working day, and meet in person for kickoffs and quarterly planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for GEO in the United States
Ask these of any agency on your shortlist, including us.
- 01
Is the prompt set built from your US buyers and the competitors sales actually meets?
- 02
Does the agency record cited sources, not only whether you are mentioned?
- 03
Is AI-referred traffic tracked through to opportunities in the CRM?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Babak VarjavandiCEOManaged Hojabr directlyI am delighted to recommend Hojabr, who I worked with when he was our Sr. Manager of Marketing. Because of him we had a remarkable increase in our web presence, thanks to his expertise in digital marketing. As the CEO, I’ve closely observed Hojabr’s positive impact on our team. He encourages creativity and innovation, making him not only a great leader but also a catalyst for our success.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGEO for enterprise SaaSThree plays for enterprise SaaS companies, starting with alternatives and comparison prompts.Industry playbookGEO for financial technologyThree plays for financial technology companies, starting with compliance fact pages.Industry playbookGEO for cybersecurityThree plays for cybersecurity companies, starting with framework and capability pages.BenchmarkAI search benchmarks for B2BSourced 2026 figures and what we would do about them.Buyer guideWhat a GEO agency does and how to choose oneA buyer's guide to the decision.
Also in this market
More services in United States
Overview: United States
B2B demand generation for US enterprise teams: ABM, Demandbase and 6sense, Google Ads, LinkedIn Ads, RevOps and GEO, priced in USD and reported as pipeline.
ABM in the United States
Why US enterprise teams use ABM: Enterprise SaaS, fintech, cybersecurity, data and analytics, and industrial technology companies in the US often sell to a few thousand accounts at most, through buying groups that span several roles.
Google Ads in the United States
What changes when you advertise to US buyers: Search volume in the US is large, and so is competition.
LinkedIn Ads in the United States
Why LinkedIn works for US enterprise selling: LinkedIn is often the best-fit paid channel when you sell to named accounts and specific roles, because you can target by company, function and seniority.
CRO in the United States
CRO for US B2B companies: US paid traffic is expensive, so every point of conversion on a landing page is worth real budget.
RevOps in the United States
RevOps for US enterprise teams: US teams often run several regions and sales teams in one CRM.
Other markets GEO in Ottawa · GEO in Montreal · GEO in Toronto · GEO in New York · GEO in Boston · GEO in Chicago · GEO in San Francisco · GEO in Austin · GEO in Seattle · GEO in Dubai · GEO in the UAE · GEO in Saudi Arabia
FAQ
GEO in the United States
Is PlanConversion a GEO agency in the United States?
Yes. PlanConversion works with B2B clients across the United States, on Eastern Time, with in-person sessions for kickoffs and quarterly planning. We run generative engine optimization for B2B companies there. US buyers increasingly ask AI assistants for vendor shortlists before they visit any website.
Who is the best GEO agency in the United States?
There is no independent ranking we can point to, and we do not rank ourselves. The best GEO agency for your team is one that can answer yes to these checks: is the prompt set built from your US buyers and the competitors sales actually meets; Does the agency record cited sources, not only whether you are mentioned; Is AI-referred traffic tracked through to opportunities in the CRM. PlanConversion is one option: PlanConversion works with B2B clients across the United States, on Eastern Time, with in-person sessions for kickoffs and quarterly planning.