See the full service
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
GEO agency in Toronto: generative engine optimization for B2B
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Toronto, and it runs generative engine optimization (GEO) for B2B companies there. We test how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews answer the questions your buyers ask, find where you are missing or misdescribed, and fix the pages, entity data and third-party sources those answers draw on.
Toronto fintech and SaaS buyers ask AI assistants regulated, comparison-style questions: which vendors meet a compliance standard, integrate with a core banking system or serve Canadian institutions. Where we usually start in Toronto: compliance prompt set.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Toronto, in numbers
Toronto ranks third among North American tech talent markets in CBRE's 2026 Scoring Tech Talent report and counts 33,419 AI-related tech jobs, fifth on the continent.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
Buyer prompts, not vanity prompts
We test the shortlist and comparison questions your buyers actually ask, by category, use case and market.
Source pages AI can cite
Answer-first pages, comparison and pricing clarity, structured data and consistent facts across your site.
Off-site authority
Directory profiles, partner listings and expert mentions on the third-party sources AI answers cite most.
Measured on visibility and pipeline
Share of AI answers, citations and the sessions and opportunities that come from AI referrals.
In practice
GEO for Toronto fintech and SaaS
Toronto fintech and SaaS buyers ask AI assistants regulated, comparison-style questions: which vendors meet a compliance standard, integrate with a core banking system or serve Canadian institutions. We test those prompts and build source pages with clear, verifiable claims your legal team can approve.
First play: compliance prompt set
We build a prompt set around the questions Toronto buyers in financial services ask before a vendor call: compliance standards, data residency in Canada, core system integrations and Canadian references. Each answer is checked for accuracy, and every claim we suggest for your pages goes to your legal team first.
The B2B market in Toronto
Toronto has Canada's largest concentration of financial institutions and a dense base of SaaS and fintech companies that sell to banks, insurers and large enterprises. Buyers are senior, risk-aware and well served by agencies, so a program has to prove pipeline, not activity. Sectors we see most often: fintech, banking and insurance technology, enterprise SaaS, healthtech, professional and business services.
Most Toronto programs run in English, with French assets added when the account list includes Quebec buyers.
How we work with teams in Toronto
We work with clients in Toronto on the same time zone, with weekly reviews by video and in-person sessions for kickoffs and planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for GEO in Toronto
Ask these of any agency on your shortlist, including us.
- 01
Does the agency test regulated, comparison-style prompts, not only brand searches?
- 02
Will proposed claims be sourced and routed through your legal or compliance review?
- 03
Can it show data residency, security and integration facts stated consistently across your site and listings?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Babak VarjavandiCEOManaged Hojabr directlyI am delighted to recommend Hojabr, who I worked with when he was our Sr. Manager of Marketing. Because of him we had a remarkable increase in our web presence, thanks to his expertise in digital marketing. As the CEO, I’ve closely observed Hojabr’s positive impact on our team. He encourages creativity and innovation, making him not only a great leader but also a catalyst for our success.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGEO for financial technologyThree plays for financial technology companies, starting with compliance fact pages.Industry playbookGEO for enterprise SaaSThree plays for enterprise SaaS companies, starting with alternatives and comparison prompts.Industry playbookGEO for healthcare technologyThree plays for healthcare technology companies, starting with interoperability pages.BenchmarkAI search benchmarks for B2BSourced 2026 figures and what we would do about them.Buyer guideWhat a GEO agency does and how to choose oneA buyer's guide to the decision.ShortlistB2B marketing agencies in TorontoWhat local agencies show on their own websites, checked November 7, 2026.
Also in this market
More services in Toronto
Overview: Toronto
B2B demand generation for Toronto enterprise teams: ABM, Demandbase and 6sense, Google Ads, LinkedIn Ads, RevOps and GEO, reported as pipeline from your CRM.
ABM in Toronto
Why ABM matters more in Toronto: Toronto is one of the most competitive B2B advertising markets in Canada.
Google Ads in Toronto
Why Toronto B2B search gets expensive: Toronto concentrates Canada’s financial services, fintech and enterprise software vendors, and many of them bid on the same category keywords.
LinkedIn Ads in Toronto
LinkedIn in a crowded market: Senior buyers at Toronto banks, insurers and large technology companies see a lot of B2B advertising.
CRO in Toronto
CRO for Toronto B2B sites: Toronto buyers in financial services expect proof before they book a demo: security documentation, integrations and references.
RevOps in Toronto
RevOps for Toronto enterprise teams: Toronto teams selling to banks and insurers run long cycles with many stakeholders and partner-sourced deals.
Other markets GEO in Ottawa · GEO in Montreal · GEO in the United States · GEO in New York · GEO in Boston · GEO in Chicago · GEO in San Francisco · GEO in Austin · GEO in Seattle · GEO in Dubai · GEO in the UAE · GEO in Saudi Arabia
FAQ
GEO in Toronto
Is PlanConversion a GEO agency in Toronto?
Yes. PlanConversion works with B2B clients in Toronto, with weekly reviews by video and in-person sessions for kickoffs and planning. We run generative engine optimization for B2B companies there. Toronto fintech and SaaS buyers ask AI assistants regulated, comparison-style questions: which vendors meet a compliance standard, integrate with a core banking system or serve Canadian institutions.
Who is the best GEO agency in Toronto?
There is no independent ranking we can point to, and we do not rank ourselves. The best GEO agency for your team is one that can answer yes to these checks: does the agency test regulated, comparison-style prompts, not only brand searches; Will proposed claims be sourced and routed through your legal or compliance review; Can it show data residency, security and integration facts stated consistently across your site and listings. PlanConversion is one option: PlanConversion works with B2B clients in Toronto, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Toronto look like?
Toronto ranks third among North American tech talent markets in CBRE's 2026 Scoring Tech Talent report and counts 33,419 AI-related tech jobs, fifth on the continent. Toronto has Canada's largest concentration of financial institutions and a dense base of SaaS and fintech companies that sell to banks, insurers and large enterprises.