Pipeline plan
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Campaigns for sales-approved target accounts, by tier and buying role.
Account-based marketing for Toronto enterprise teams
In short
PlanConversion runs account-based marketing (ABM) for Toronto enterprise B2B teams in financial services, fintech, enterprise SaaS and data software. We agree a tiered account list with sales, run campaigns for each buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM. We are based in Montreal, on the same time zone, and travel to Toronto for kickoffs and planning.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Built for large committees
Toronto banks, insurers and enterprise software buyers involve security, procurement, finance and business owners. Campaigns speak to each role, not to one persona.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises.
Same time zone
Weekly account reviews and sales alignment sessions run on Eastern Time, by video, with in-person sessions in Toronto when useful.
Reporting finance accepts
Account engagement, meetings, opportunities and pipeline come from HubSpot or Salesforce, not from ad platform dashboards.
In practice
Why ABM matters more in Toronto
Toronto is one of the most competitive B2B advertising markets in Canada. Many vendors target the same banks, insurers and large enterprises, so broad campaigns get expensive quickly and reach the same overloaded executives. ABM narrows the list to the accounts your sales team can actually win this year and makes each impression count.
Financial services and fintech deals also run through risk, compliance and procurement reviews. Programs that only reach the business sponsor stall later. We map the full buying group early and plan content for the people who can slow a deal down.
How a Toronto program is structured
Weeks 1 to 4 cover ICP and account review, tiering and buying-group mapping with sales. Campaigns launch by tier in weeks 5 to 8 with account pages, LinkedIn and programmatic ads and rep alerts. Weeks 9 to 12 bring the first account-level review of meetings and opportunities.
For a handful of strategic deals we run 1:1 campaigns with custom content per account. For clusters of similar accounts, 1:few campaigns keep the message specific without building everything from scratch.
Working with a Montreal team
We do not have a Toronto office. Our team is in Montreal, about five hours by train or a short flight away, and travels for kickoffs and quarterly planning. Everything else runs by video on the same working hours as your sales team.
The full service
Account-based marketing
Google Ads in Toronto
B2B Google Ads for Toronto SaaS, fintech and enterprise teams: intent-separated campaigns, CRM-connected conversions and bidding on pipeline, not form fills.
LinkedIn Ads in Toronto
LinkedIn Ads for Toronto enterprise and SaaS teams: account lists, buying-role targeting, document and message ads, and CRM reporting on meetings and pipeline.
Other markets ABM in Ottawa · ABM in Montreal · ABM in the United States
FAQ
ABM in Toronto
Is PlanConversion an ABM agency in Toronto?
PlanConversion is based in Montreal and runs account-based marketing for Toronto enterprise teams remotely, on the same time zone, with in-person visits for kickoffs and planning sessions.
Which Toronto industries do you run ABM for?
Mostly financial services, fintech, enterprise SaaS and data and analytics software companies with long, committee-driven sales cycles.
Do we need Demandbase or 6sense?
No. We run ABM on LinkedIn, programmatic and your CRM. If you own Demandbase or 6sense, we operate it as part of the program.
How long until we see results?
Campaigns launch in weeks 5 to 8 and the first account-level read on meetings and opportunities comes in weeks 9 to 12. Revenue follows your sales cycle, often 6 to 12 months for enterprise deals.
How is ABM priced?
ABM programs are scoped to your account list, goals and budget after a free 30-minute pipeline plan. Focused programs start with a 6-month initial term, then run monthly; integrated programs run on a 12-month statement of work with a 90-day exit after month 6. Paid media management is 10% to 15% of ad spend, with no media markup.
