Pipeline plan
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Campaigns for sales-approved target accounts, by tier and buying role.
Account-based marketing for US enterprise B2B teams
In short
PlanConversion runs account-based marketing (ABM) for enterprise B2B teams across the United States. We agree a target account list with sales, segment it by region, vertical and tier, build campaigns for each buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM. We work remotely from Montreal on Eastern Time, with travel for kickoffs and quarterly planning.
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Trusted by enterprise and growth teams
Why teams choose us
What you get
Segmented for large territories
US account lists are long and territories are wide. Programs are split by region, vertical and account tier so each sales team gets campaigns for the accounts it owns.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises. Without an ABM platform, we run the program on LinkedIn, programmatic and your CRM.
One working day, every time zone
Our team works on Eastern Time, which overlaps the working day from Boston to San Francisco, so weekly reviews and sales alignment do not wait a day.
Reporting leadership trusts
Engaged buying-group members, meetings, opportunities and pipeline by account, from HubSpot or Salesforce rather than ad platform dashboards.
In practice
Why US enterprise teams use ABM
Enterprise SaaS, fintech, cybersecurity, data and analytics, and industrial technology companies in the US often sell to a few thousand accounts at most, through buying groups that span several roles. Broad lead generation fills the CRM with contacts who will never sit on a buying committee. ABM moves the budget to the accounts sales has agreed to pursue this quarter.
The scale of the US market makes focus harder, not easier. A useful program starts with fewer accounts than the team expects, proves engagement and meetings by tier, and then expands to the next segment.
How a US ABM program runs
Weeks 1 to 4: account review with sales leaders by region, tiering, buying-group mapping and agreement on what counts as a meeting and an opportunity. Weeks 5 to 8: account pages, LinkedIn and programmatic ads, sales plays and CRM alerts launch by tier. Weeks 9 to 12: the first account-level review, with budget shifted toward the segments that respond.
If you own Demandbase, our Demandbase programs cover rebuilds, campaign operation and reporting. If you run 6sense, see our 6sense implementation work. Formats, deliverables and timelines are on our account-based marketing service page.
For Canadian companies expanding into the US
Canadian teams entering the US market need a separate account list, budget and benchmark set. We report US and Canadian pipeline separately, in the right currency, so leadership can see whether the US motion is working on its own terms. Privacy and consent setup follows your legal counsel’s guidance on US state privacy laws.
The full service
Account-based marketing
Google Ads in the United States
B2B Google Ads for US SaaS and enterprise teams: high-intent search, CRM-connected value-based bidding and pipeline reporting.
LinkedIn Ads in the United States
B2B LinkedIn Ads for US enterprise and SaaS teams: account and buying-role targeting, native ABM, lead gen forms and CRM-connected reporting, priced in USD.
Other markets ABM in Ottawa · ABM in Montreal · ABM in Toronto
FAQ
ABM in the United States
Does PlanConversion work with US companies?
Yes. We work with US enterprise B2B teams remotely from our Montreal office, on Eastern Time, and travel for kickoffs and planning. We do not have a US office.
Do we need Demandbase or 6sense to run ABM?
No. We run ABM on LinkedIn, programmatic and your CRM. If you own Demandbase or 6sense, we operate it as part of the program. PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises.
How do you handle large US territories?
We segment the account list by region, vertical and tier, align each segment with the sales team that owns it, and report results by segment so budget follows response.
How long until ABM shows results?
Campaigns launch in weeks 5 to 8 and the first account-level read on meetings and opportunities comes in weeks 9 to 12. Revenue follows your sales cycle, typically 6 to 12 months for enterprise deals.
How is ABM priced for US clients?
ABM programs are scoped to your account list, goals and budget after a free 30-minute pipeline plan, in USD. Focused programs start with a 6-month initial term, then run monthly; integrated programs run on a 12-month statement of work with a 90-day exit after month 6. Paid media management is 10% to 15% of ad spend, with no media markup.
