Pipeline planWhat does a GEO agency do, and how do you choose one?
By Hojabr Sattari. . 7 minute read.
A GEO agency helps a company get accurately understood, cited and recommended by AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. The work usually covers an audit of what assistants say today, rewriting key pages so facts and answers are clear, structured data and company facts, the third-party sources assistants rely on, and measurement of how often you appear for buyer questions. Choose an agency that shows its method, defines what it measures and does not promise a position in any engine, because no one controls what an assistant says.
What the work includes
- Answer engine audit: a fixed set of buyer questions run across several assistants, recording who is named and what is said about you.
- Content: pages that answer questions directly, state facts plainly and carry evidence.
- Technical: crawler access, structured data, clean architecture and fast pages.
- Source footprint: directories, reviews, partner listings and documentation that assistants read and that should agree with your own site.
- Measurement: repeat the question set on a schedule and track appearances, accuracy and referral traffic where it exists.
How GEO relates to SEO
GEO builds on technical SEO and does not replace it. Search rankings and assistant answers draw on overlapping sources, but assistants favour clear, attributable facts and consistent third-party confirmation. Our comparison of GEO and SEO sets out the differences, and our guide to GEO explains how assistants choose what to cite.
Questions to ask a GEO agency
- How do you audit what assistants say about us today, and which questions do you test?
- How do you report progress, and what counts as a result?
- What do you change on our site, and what do you change off it?
- How do you handle claims that need approval, and who writes the content?
- What do you not promise?
Red flags
- A guaranteed position or mention in any assistant.
- No fixed question set or repeatable measurement.
- Hidden tactics such as text written only for crawlers.
- No plan for the third-party sources that assistants also read.
Frequently asked questions
What is a GEO agency?
A GEO agency works on how AI assistants understand, cite and recommend your company, through audits, content, technical work, third-party sources and measurement.
Is GEO the same as SEO?
No. They overlap and share technical foundations, but GEO targets mentions inside generated answers while SEO targets rankings and clicks in search results.
How is GEO measured?
By repeating a fixed set of buyer questions across assistants and tracking appearances and accuracy, plus referral traffic in analytics where assistants send visitors.
Can anyone guarantee AI citations?
No. Assistants generate their own answers, so any agency that promises a specific mention is overstating what it controls.
Do you offer GEO in French?
Yes. We work in English, French and Italian and test the questions buyers ask in each language.
