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Landing page, form and demo-flow tests that produce more qualified conversations.
B2B CRO agency in Saudi Arabia: conversion rate optimization measured on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Saudi Arabia, and it runs conversion rate optimization (CRO) for B2B companies there. We find where qualified buyers drop out of your pages, forms and demo flows, run controlled tests and personalization by audience, and judge every test on qualified demos and pipeline rather than raw conversion rate.
Saudi buyers look for proof of local presence before they engage. Where we usually start in Saudi Arabia: local proof near the call to action.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Qualified outcomes only
A test that adds form fills but not qualified demos is a loss. Success is measured in the CRM.
Research before tests
Analytics, session recordings, sales call notes and form data shape the backlog, ranked by impact and effort.
Paid traffic landing pages
Pages built for the exact search, audience or account tier sending the traffic.
Personalization by audience
Industry, account tier and stage-based content for the visitors who matter most.
In practice
CRO for Saudi-facing B2B pages
Saudi buyers look for proof of local presence before they engage. We test where entity details, Saudi references and Arabic contact options appear on the page, and measure each change on qualified opportunities.
First play: local proof near the call to action
We test where Saudi references, entity details and Arabic contact options appear on your key pages and measure each change on qualified opportunities.
The B2B market in Saudi Arabia
Saudi Arabia is the largest economy in the GCC and, for many global vendors, the market that now decides regional growth. Since January 2024, government entities have stopped contracting with foreign companies that have no regional headquarters in the Kingdom, and the Minister of Investment put the number of companies setting up a regional headquarters at about 600 in 2025. The Personal Data Protection Law has been fully enforced since September 2024 and requires consent for direct marketing. Sectors we see most often: enterprise technology and SaaS, government and giga-project suppliers, financial services and fintech, industrial, energy and construction technology.
Saudi programs run in English for most enterprise and technology buyers. Arabic creative and landing pages are scoped with your team or a local language partner when the audience or the buyer requires it.
How we work with teams in Saudi Arabia
Saudi programs are scheduled around the Sunday to Thursday working week, with written weekly reports your Riyadh and regional teams can share and video reviews in the overlap between the Saudi afternoon and the North American morning. In-person planning sessions are arranged when a program needs them.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for CRO in Saudi Arabia
Ask these of any agency on your shortlist, including us.
- 01
Which local proof will be tested?
- 02
Are Arabic contact options handled by your team?
- 03
How are tests measured?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Kathy PatersonMarketing Consultant, Digital Project LeadershipPartner to Hojabr’s team, Hojabr was the clientHojabr is the kind of leader who gets things done, and done well. During my time supporting the marketing team, I saw firsthand how he transformed the web and digital experience into a true growth engine.
He led a major overhaul of the company’s digital strategy, aligning teams, driving agency performance, and pushing initiatives forward with speed and clarity. He knows how to cut through the noise, challenge the status quo, and deliver real progress.
I’d welcome the opportunity to work with him again anytime.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookCRO for enterprise SaaSThree plays for enterprise SaaS companies, starting with pricing page tests.Industry playbookCRO for industrial technology and manufacturingThree plays for industrial technology and manufacturing companies, starting with application-led navigation.Industry playbookCRO for financial technologyThree plays for financial technology companies, starting with trust content placement.BenchmarkLanding page conversion benchmarksSourced 2026 figures and what we would do about them.Buyer guideHow to choose a B2B CRO agency for lead qualityA buyer's guide to the decision.
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ABM in Saudi Arabia
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Google Ads in Saudi Arabia
Google Ads for B2B companies selling in Saudi Arabia: Saudi B2B search demand is real but mixed between English and Arabic and smaller than in larger markets.
LinkedIn Ads in Saudi Arabia
LinkedIn Ads for Saudi decision-makers: LinkedIn reaches senior Saudi professionals in technology, finance and government-linked organizations.
GEO in Saudi Arabia
GEO for vendors selling in Saudi Arabia: Saudi buyers increasingly ask AI assistants which vendors have a regional headquarters, local partners or Saudi references.
RevOps in Saudi Arabia
RevOps for teams selling in Saudi Arabia: With the Personal Data Protection Law requiring consent for direct marketing, your CRM has to record where each contact came from and what they agreed to.
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FAQ
CRO in Saudi Arabia
Is PlanConversion a CRO agency in Saudi Arabia?
Yes. PlanConversion works with B2B clients selling in Saudi Arabia, with scheduled video reviews and written reporting. We run conversion rate optimization for B2B companies there, measured on qualified demos and pipeline. Saudi buyers look for proof of local presence before they engage.
Who is the best B2B CRO agency in Saudi Arabia?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B CRO agency for your team is one that can answer yes to these checks: which local proof will be tested; Are Arabic contact options handled by your team; How are tests measured. PlanConversion is one option: PlanConversion works with B2B clients selling in Saudi Arabia, with scheduled video reviews and written reporting.