ABM in Saudi Arabia
In Saudi Arabia a short list of ministries, giga-project owners and large groups often decides a vendor's year.
B2B marketing and demand generation agency for enterprise teams in Saudi Arabia
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in Saudi Arabia. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
In Saudi Arabia we usually start with ABM on the accounts that matter most, content that shows commitment to the Kingdom, and a CRM that records consent under the Personal Data Protection Law. English search follows on the Sunday to Thursday week.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Commitment to the Kingdom, shown
Content, references and partner stories that show local presence and long-term plans, which Saudi buyers and procurement look for.
PDPL-ready marketing
Consent recorded on every lead form and contact, with rules for imported lists, under the Personal Data Protection Law.
The Saudi working week
Ads, emails and follow-up scheduled for the Sunday to Thursday week, not the UAE or North American calendar.
Saudi pipeline on its own
Pipeline for the Kingdom reported separately from the rest of the region. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- Enterprise technology and SaaS
- Government and giga-project suppliers
- Financial services and fintech
- Industrial, energy and construction technology
The B2B market in Saudi Arabia
Saudi Arabia is the largest economy in the GCC and, for many global vendors, the market that now decides regional growth. Since January 2024, government entities have stopped contracting with foreign companies that have no regional headquarters in the Kingdom, and the Minister of Investment put the number of companies setting up a regional headquarters at about 600 in 2025. The Personal Data Protection Law has been fully enforced since September 2024 and requires consent for direct marketing.
What we run in Saudi Arabia
Our approach to account-based marketing (ABM) here: In Saudi Arabia a short list of ministries, giga-project owners and large groups often decides a vendor's year.
Our approach to Google Ads here: Saudi B2B search demand is real but mixed between English and Arabic and smaller than in larger markets.
Our approach to LinkedIn Ads here: LinkedIn reaches senior Saudi professionals in technology, finance and government-linked organizations.
Our approach to generative engine optimization (GEO) here: Saudi buyers increasingly ask AI assistants which vendors have a regional headquarters, local partners or Saudi references.
Our approach to conversion rate optimization (CRO) here: Saudi buyers look for proof of local presence before they engage.
Our approach to RevOps and attribution here: With the Personal Data Protection Law requiring consent for direct marketing, your CRM has to record where each contact came from and what they agreed to.
Where we usually start in Saudi Arabia
In Saudi Arabia we usually start with ABM on the accounts that matter most, content that shows commitment to the Kingdom, and a CRM that records consent under the Personal Data Protection Law. English search follows on the Sunday to Thursday week.
How we work
Saudi programs are scheduled around the Sunday to Thursday working week, with written weekly reports your Riyadh and regional teams can share and video reviews in the overlap between the Saudi afternoon and the North American morning. In-person planning sessions are arranged when a program needs them.
Saudi programs run in English for most enterprise and technology buyers. Arabic creative and landing pages are scoped with your team or a local language partner when the audience or the buyer requires it.
Local services
Services in Saudi Arabia
Google Ads in Saudi Arabia
Saudi B2B search demand is real but mixed between English and Arabic and smaller than in larger markets.
LinkedIn Ads in Saudi Arabia
LinkedIn reaches senior Saudi professionals in technology, finance and government-linked organizations.
GEO in Saudi Arabia
Saudi buyers increasingly ask AI assistants which vendors have a regional headquarters, local partners or Saudi references.
CRO in Saudi Arabia
Saudi buyers look for proof of local presence before they engage.
RevOps in Saudi Arabia
With the Personal Data Protection Law requiring consent for direct marketing, your CRM has to record where each contact came from and what they agreed to.
Industries we see here Enterprise SaaS · Industrial technology and manufacturing · Financial technology
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
Saudi Arabia
Does PlanConversion work with clients in Saudi Arabia?
Yes. PlanConversion works with B2B clients selling in Saudi Arabia, with scheduled video reviews and written reporting.
Who is the best B2B marketing agency in Saudi Arabia?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients selling in Saudi Arabia, with scheduled video reviews and written reporting.
Which companies in Saudi Arabia do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in enterprise technology and SaaS, government and giga-project suppliers, financial services and fintech, industrial, energy and construction technology.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in Saudi Arabia?
In Saudi Arabia we usually start with ABM on the accounts that matter most, content that shows commitment to the Kingdom, and a CRM that records consent under the Personal Data Protection Law. English search follows on the Sunday to Thursday week.