B2B marketing in the UAE
The UAE is where many global technology, financial services and logistics companies run their Middle East business, mostly from Dubai and Abu Dhabi.
B2B marketing and demand generation agency for enterprise teams in the GCC
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in the GCC. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
Across the GCC we usually start with the UAE and Saudi Arabia: ABM on a short list of very large accounts, LinkedIn for senior decision-makers split by country, and a consent-ready CRM so pipeline and data rules can be reported country by country.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
One plan, six markets
A regional strategy with targeting, schedules, budgets and reporting split by country, so the UAE, Saudi Arabia and Qatar are never averaged together.
Consent-ready from day one
Campaigns and CRM fields set up for consent-based marketing under the UAE, Saudi and Qatari data laws, with free-zone regimes handled where they apply.
Built for senior access
ABM, executive content, events and references aimed at the small number of people who decide large GCC deals.
Written reporting across time zones
Weekly written reports and reviews in the overlap between the Gulf afternoon and the North American morning. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- Enterprise technology and SaaS
- Financial services and fintech
- Industrial, energy and logistics technology
- Global companies building a regional presence
The B2B market in the GCC
The six Gulf Cooperation Council countries, the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, buy as one region on some decisions and as six very different markets on others. Most B2B demand for global technology and services vendors sits in the UAE and Saudi Arabia, with Qatar next. Data protection, working weeks, procurement rules and the weight of government and family-owned groups differ by country, so a regional plan has to be built and reported country by country.
Data protection differs by country, and consent is the default
The UAE federal data protection law, Federal Decree-Law No. 45 of 2021, makes consent the main basis for processing, allows personal data to be used for marketing only with consent and requires an easy way to opt out. It does not apply inside the DIFC and ADGM financial free zones, which have their own data protection laws, so the rules depend on where your entity and your contacts sit.
Saudi Arabia's Personal Data Protection Law has been fully enforced since September 14, 2024, is supervised by the Saudi Data and AI Authority, applies to companies outside the Kingdom that process data of Saudi residents, and requires consent for advertising and direct marketing. Qatar has had a personal data privacy law since 2016. In practice this means opt-in lists, documented consent in your CRM and no imported contact lists for email.
Working weeks do not line up
The UAE moved its federal working week to a Saturday and Sunday weekend in January 2022, while Saudi Arabia and Qatar keep a Friday and Saturday weekend. A regional campaign that runs on one schedule wastes budget on someone's weekend, so we set ad schedules, email sends and sales follow-up by country.
Ramadan moves about eleven days earlier each year and changes working hours and media habits. We plan account programs and events around it rather than pausing everything.
Saudi Arabia rewards commitment to the Kingdom
Since January 2024, Saudi government entities have stopped contracting with foreign companies that have no regional headquarters in the Kingdom, and about 600 companies had set one up by 2025 according to the Minister of Investment. For vendors selling to government or giga-projects, marketing has to show local presence, partners and long-term commitment, not only product strength.
Relationships, references and senior access decide shortlists
Many GCC deals are decided by a small number of senior people in government entities and family-owned groups. Account-based programs, executive content, events and named references usually do more than high-volume lead generation, and reporting should follow accounts and meetings rather than form fills.
Where we usually start in the GCC
Across the GCC we usually start with the UAE and Saudi Arabia: ABM on a short list of very large accounts, LinkedIn for senior decision-makers split by country, and a consent-ready CRM so pipeline and data rules can be reported country by country.
How we work
PlanConversion is a Canadian agency that works with global companies, including clients across the GCC. One regional plan sets targets, budgets and schedules by country, and reporting compares the UAE, Saudi Arabia and Qatar on the same basis. Reviews run in the overlap between the Gulf afternoon and the North American morning, with written weekly reports that do not depend on calls.
GCC programs run in English. Arabic creative and pages are scoped with your team or a local language partner when the buying group needs them.
Gulf markets
Where we work in the GCC
B2B marketing in Dubai
Dubai is the regional base for many global technology, fintech and logistics companies selling across the GCC, as well as fast-growing regional players selling to governments and large enterprises in the UAE, Saudi Arabia and Qatar.
B2B marketing in Abu Dhabi
Abu Dhabi is the UAE's capital and home to many government entities, sovereign-linked groups and energy and industrial companies, alongside the Abu Dhabi Global Market financial free zone, which has its own data protection regime.
B2B marketing in Saudi Arabia
Saudi Arabia is the largest economy in the GCC and, for many global vendors, the market that now decides regional growth.
B2B marketing in Riyadh
Riyadh is the seat of government and the city where most large Saudi buying decisions are made, from ministries and giga-project owners to the regional headquarters global companies have opened under the Kingdom's headquarters program.
B2B marketing in Qatar
Qatar is a smaller, concentrated market where a limited number of state-linked enterprises, energy companies and financial institutions account for much of the enterprise demand.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
the GCC
Does PlanConversion work with clients in the GCC?
Yes. PlanConversion works with B2B clients in the GCC, including the UAE, Saudi Arabia and Qatar, with scheduled video reviews and written reporting.
Who is the best B2B marketing agency in the GCC?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients in the GCC, including the UAE, Saudi Arabia and Qatar, with scheduled video reviews and written reporting.
Which companies in the GCC do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in enterprise technology and SaaS, financial services and fintech, industrial, energy and logistics technology, global companies building a regional presence.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in the GCC?
Across the GCC we usually start with the UAE and Saudi Arabia: ABM on a short list of very large accounts, LinkedIn for senior decision-makers split by country, and a consent-ready CRM so pipeline and data rules can be reported country by country.
Sources
- UAE Federal Decree-Law No. 45 of 2021 on personal data protection, summary by Herbert Smith Freehills
- Saudi Arabia Personal Data Protection Law, compliance deadline and marketing consent, Clyde & Co
- Saudi regional headquarters licences and the government contracts rule, Argaam
- UAE move to a Saturday and Sunday weekend from January 2022, The National
- Qatar Law No. 13 of 2016 on personal data privacy, Mondaq
Checked on November 7, 2026. This is general information, not legal advice; confirm requirements with your counsel.