ABM in Abu Dhabi
Abu Dhabi buying centres include government departments, sovereign-linked groups and energy companies with formal procurement.
B2B marketing and demand generation agency for enterprise teams in Abu Dhabi
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in Abu Dhabi. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
In Abu Dhabi we usually start with department-level account plans for government-linked and energy accounts, supported by LinkedIn on small named audiences and partner coordination.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Department-level account plans
Plans built around the departments that own budget in government-linked, energy and financial accounts.
Small audiences, handled carefully
Named-account LinkedIn audiences with capped frequency and proof-led content.
Partner coordination
Introductions through partners and leadership planned and tracked alongside campaigns.
Abu Dhabi reported on its own
Abu Dhabi results reported separately inside a UAE-wide structure. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- Energy and industrial technology
- Government and sovereign-linked enterprises
- Financial services and the ADGM ecosystem
- AI, data and cloud companies
The B2B market in Abu Dhabi
Abu Dhabi is the UAE's capital and home to many government entities, sovereign-linked groups and energy and industrial companies, alongside the Abu Dhabi Global Market financial free zone, which has its own data protection regime. Deals are large, procurement is formal and relationships with the right departments matter as much as the offer.
What we run in Abu Dhabi
Our approach to account-based marketing (ABM) here: Abu Dhabi buying centres include government departments, sovereign-linked groups and energy companies with formal procurement.
Our approach to Google Ads here: Abu Dhabi has a smaller search market than Dubai, so we geo-target carefully, combine Abu Dhabi with UAE-wide campaigns where volume is thin, and judge results on qualified opportunities rather than clicks.
Our approach to LinkedIn Ads here: We target named government-linked and enterprise accounts in Abu Dhabi by department and seniority, keep frequency low for small audiences and lead with credibility, references and sector expertise.
Where we usually start in Abu Dhabi
In Abu Dhabi we usually start with department-level account plans for government-linked and energy accounts, supported by LinkedIn on small named audiences and partner coordination.
How we work
Abu Dhabi programs follow the formal pace of government-linked and energy accounts: a written account plan, monthly steering with your leadership, and weekly written updates. We work with clients in Abu Dhabi by video and meet in person for kickoffs and planning when needed.
Abu Dhabi programs run in English, with Arabic scoped with your team or a local language partner for government audiences.
Local services
Services in Abu Dhabi
Google Ads in Abu Dhabi
Abu Dhabi has a smaller search market than Dubai, so we geo-target carefully, combine Abu Dhabi with UAE-wide campaigns where volume is thin, and judge results on qualified opportunities rather than clicks.
LinkedIn Ads in Abu Dhabi
We target named government-linked and enterprise accounts in Abu Dhabi by department and seniority, keep frequency low for small audiences and lead with credibility, references and sector expertise.
Industries we see here Industrial technology and manufacturing · AI and machine learning · Financial technology
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
Abu Dhabi
Does PlanConversion work with clients in Abu Dhabi?
Yes. PlanConversion works with B2B clients in Abu Dhabi and across the UAE, with scheduled video reviews and written reporting.
Who is the best B2B marketing agency in Abu Dhabi?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients in Abu Dhabi and across the UAE, with scheduled video reviews and written reporting.
Which companies in Abu Dhabi do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in energy and industrial technology, government and sovereign-linked enterprises, financial services and the ADGM ecosystem, AI, data and cloud companies.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in Abu Dhabi?
In Abu Dhabi we usually start with department-level account plans for government-linked and energy accounts, supported by LinkedIn on small named audiences and partner coordination.