ABM in Riyadh
Riyadh concentrates the ministries, giga-project owners and regional headquarters that decide most Saudi enterprise spend.
B2B marketing and demand generation agency for enterprise teams in Riyadh
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in Riyadh. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
In Riyadh we usually start with account plans timed to budget cycles for ministries, giga-project owners and regional headquarters, supported by LinkedIn aimed at Riyadh-based decision-makers.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Timed to budget cycles
Account programs and events planned around the budget and procurement cycles of ministries, giga-projects and regional headquarters.
Riyadh-based buyers first
LinkedIn and ABM aimed at decision-makers based in Riyadh, separate from regional roles in Dubai.
Consent recorded
Lead forms and CRM fields set up for consent under the Personal Data Protection Law.
Clear fees
Written weekly reporting and scheduled video reviews. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- Government entities and giga-projects
- Regional headquarters of global companies
- Financial services and fintech
- Enterprise technology and SaaS
The B2B market in Riyadh
Riyadh is the seat of government and the city where most large Saudi buying decisions are made, from ministries and giga-project owners to the regional headquarters global companies have opened under the Kingdom's headquarters program. Buying groups are large, procurement is formal and vendors are expected to show long-term commitment to the Kingdom.
What we run in Riyadh
Our approach to account-based marketing (ABM) here: Riyadh concentrates the ministries, giga-project owners and regional headquarters that decide most Saudi enterprise spend.
Our approach to Google Ads here: We run English high-intent campaigns targeted to Riyadh and the wider Kingdom, scheduled for the Sunday to Thursday week, with Arabic added once your team can handle Arabic enquiries, and we measure on qualified pipeline.
Our approach to LinkedIn Ads here: We separate Riyadh-based decision-makers from regional roles in Dubai, target named accounts by function and seniority, and lead with proof of commitment to the Kingdom before asking for meetings.
Where we usually start in Riyadh
In Riyadh we usually start with account plans timed to budget cycles for ministries, giga-project owners and regional headquarters, supported by LinkedIn aimed at Riyadh-based decision-makers.
How we work
For Riyadh accounts we keep a written plan per account and a monthly review with the people who own the relationship, so marketing supports sales and partners rather than running separately. Weekly updates are written, and video reviews are scheduled for the Sunday to Thursday week.
Riyadh programs run in English for most enterprise buyers, with Arabic scoped with your team or a local language partner for government audiences.
Local services
Services in Riyadh
Google Ads in Riyadh
We run English high-intent campaigns targeted to Riyadh and the wider Kingdom, scheduled for the Sunday to Thursday week, with Arabic added once your team can handle Arabic enquiries, and we measure on qualified pipeline.
LinkedIn Ads in Riyadh
We separate Riyadh-based decision-makers from regional roles in Dubai, target named accounts by function and seniority, and lead with proof of commitment to the Kingdom before asking for meetings.
Industries we see here Enterprise SaaS · Financial technology · Cybersecurity
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
Riyadh
Does PlanConversion work with clients in Riyadh?
Yes. PlanConversion works with B2B clients selling in Riyadh and across Saudi Arabia, with scheduled video reviews and written reporting.
Who is the best B2B marketing agency in Riyadh?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients selling in Riyadh and across Saudi Arabia, with scheduled video reviews and written reporting.
Which companies in Riyadh do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in government entities and giga-projects, regional headquarters of global companies, financial services and fintech, enterprise technology and SaaS.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in Riyadh?
In Riyadh we usually start with account plans timed to budget cycles for ministries, giga-project owners and regional headquarters, supported by LinkedIn aimed at Riyadh-based decision-makers.