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Campaigns for sales-approved target accounts, by tier and buying role.
ABM agency for enterprise B2B teams in Riyadh
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Riyadh, and it runs account-based marketing (ABM) for enterprise B2B teams there. We agree a target account list with sales, build campaigns for each tier and buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM.
Riyadh concentrates the ministries, giga-project owners and regional headquarters that decide most Saudi enterprise spend. Where we usually start in Riyadh: budget-cycle timing.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Accounts agreed with sales
The program starts from the accounts sales wants this year, tiered by fit and intent, with a shared definition of a meeting and an opportunity.
Buying groups, not single leads
Campaigns and offers are planned by role: economic buyer, technical evaluator, champion and procurement.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises. Without an ABM platform, we run the program on LinkedIn, programmatic and your CRM.
Account-level reporting
Engaged accounts, meetings, opportunities and pipeline by tier, from your CRM rather than ad platform dashboards.
In practice
ABM for Riyadh accounts
Riyadh concentrates the ministries, giga-project owners and regional headquarters that decide most Saudi enterprise spend. We map each account's decision-makers and procurement path, show local commitment and partners, and time executive programs and events to the budget cycle.
First play: budget-cycle timing
We map each Riyadh account's decision-makers and budget cycle, then time executive programs, events and partner introductions to it.
The B2B market in Riyadh
Riyadh is the seat of government and the city where most large Saudi buying decisions are made, from ministries and giga-project owners to the regional headquarters global companies have opened under the Kingdom's headquarters program. Buying groups are large, procurement is formal and vendors are expected to show long-term commitment to the Kingdom. Sectors we see most often: government entities and giga-projects, regional headquarters of global companies, financial services and fintech, enterprise technology and SaaS.
Riyadh programs run in English for most enterprise buyers, with Arabic scoped with your team or a local language partner for government audiences.
How we work with teams in Riyadh
For Riyadh accounts we keep a written plan per account and a monthly review with the people who own the relationship, so marketing supports sales and partners rather than running separately. Weekly updates are written, and video reviews are scheduled for the Sunday to Thursday week.
Official Demandbase partner
Demandbase programsABM run by an official Demandbase partner
Our ABM programs are built and operated by a registered Demandbase Service Partner: account selection, intent, advertising and sales plays connected to your CRM and measured in pipeline.
Choosing an agency
Questions to ask before hiring for ABM in Riyadh
Ask these of any agency on your shortlist, including us.
- 01
Are budget cycles mapped for each account?
- 02
How will local commitment be shown?
- 03
Who coordinates events and introductions?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Andrea MorenoSenior Campaign Marketing Manager, Demand Generation and ABMWorked with Hojabr on the same teamI had the opportunity to collaborate closely with Hojabr on various digital growth initiatives. His strategic insight and innovative approach left a strong impression. Hojabr demonstrated a deep understanding of the digital landscape within the customer success ecosystem, utilizing data-driven strategies that significantly enhanced our team’s accomplishments. His ability to identify growth opportunities and deliver tangible results is truly commendable. Hojabr not only excels professionally but also thrives as a collaborative team player, making him a valuable asset for any organization seeking expertise in digital growth. I wholeheartedly endorse Hojabr for his unwavering dedication and impactful contributions.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookABM for enterprise SaaSThree plays for enterprise SaaS companies, starting with tiered account list.Industry playbookABM for financial technologyThree plays for financial technology companies, starting with institution account tiers.Industry playbookABM for cybersecurityThree plays for cybersecurity companies, starting with signal-based account selection.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.Buyer guideABM platform, agency or in-house team: how to chooseA buyer's guide to the decision.
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FAQ
ABM in Riyadh
Is PlanConversion an ABM agency in Riyadh?
Yes. PlanConversion works with B2B clients selling in Riyadh and across Saudi Arabia, with scheduled video reviews and written reporting. We run account-based marketing for enterprise B2B teams there, measured on meetings, opportunities and pipeline by account. Riyadh concentrates the ministries, giga-project owners and regional headquarters that decide most Saudi enterprise spend.
Who is the best ABM agency in Riyadh?
There is no independent ranking we can point to, and we do not rank ourselves. The best ABM agency for your team is one that can answer yes to these checks: are budget cycles mapped for each account; How will local commitment be shown; Who coordinates events and introductions. PlanConversion is one option: PlanConversion works with B2B clients selling in Riyadh and across Saudi Arabia, with scheduled video reviews and written reporting.