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Campaigns for sales-approved target accounts, by tier and buying role.
ABM agency for enterprise B2B teams in the UAE
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in the UAE, and it runs account-based marketing (ABM) for enterprise B2B teams there. We agree a target account list with sales, build campaigns for each tier and buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM.
UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently. Where we usually start in the UAE: account tiers by type.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Accounts agreed with sales
The program starts from the accounts sales wants this year, tiered by fit and intent, with a shared definition of a meeting and an opportunity.
Buying groups, not single leads
Campaigns and offers are planned by role: economic buyer, technical evaluator, champion and procurement.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises. Without an ABM platform, we run the program on LinkedIn, programmatic and your CRM.
Account-level reporting
Engaged accounts, meetings, opportunities and pipeline by tier, from your CRM rather than ad platform dashboards.
In practice
ABM for UAE enterprise accounts
UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently. We tier accounts by type as well as size, plan executive content and events for the top tier, and keep a separate play for regional headquarters whose decisions are often shared with a head office in Europe or the US.
First play: account tiers by type
We split the account list into regional headquarters, government entities and family-owned groups, write a play for each, and agree with sales which accounts get executive programs and which get scaled campaigns.
The B2B market in the UAE
The UAE is where many global technology, financial services and logistics companies run their Middle East business, mostly from Dubai and Abu Dhabi. Buyers are international, senior and used to being sold to. The UAE moved its federal working week to a Saturday and Sunday weekend in January 2022, which brought it in line with Europe and North America but out of step with Saudi Arabia and Qatar. Sectors we see most often: enterprise technology and SaaS, banking, fintech and financial free zones, logistics, trade and aviation, regional headquarters of global companies.
UAE programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
How we work with teams in the UAE
We work with clients in the UAE through scheduled video reviews in the Gulf afternoon and written weekly reports, aligned with the Monday to Friday UAE working week. Kickoffs and quarterly planning can be held in person in Dubai or Abu Dhabi when a program needs it.
Official Demandbase partner
Demandbase programsABM run by an official Demandbase partner
Our ABM programs are built and operated by a registered Demandbase Service Partner: account selection, intent, advertising and sales plays connected to your CRM and measured in pipeline.
Choosing an agency
Questions to ask before hiring for ABM in the UAE
Ask these of any agency on your shortlist, including us.
- 01
Does the agency plan differently for regional headquarters, government and family-owned groups?
- 02
Who coordinates events and executive introductions?
- 03
Is pipeline reported by account and by type?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Andrea MorenoSenior Campaign Marketing Manager, Demand Generation and ABMWorked with Hojabr on the same teamI had the opportunity to collaborate closely with Hojabr on various digital growth initiatives. His strategic insight and innovative approach left a strong impression. Hojabr demonstrated a deep understanding of the digital landscape within the customer success ecosystem, utilizing data-driven strategies that significantly enhanced our team’s accomplishments. His ability to identify growth opportunities and deliver tangible results is truly commendable. Hojabr not only excels professionally but also thrives as a collaborative team player, making him a valuable asset for any organization seeking expertise in digital growth. I wholeheartedly endorse Hojabr for his unwavering dedication and impactful contributions.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookABM for enterprise SaaSThree plays for enterprise SaaS companies, starting with tiered account list.Industry playbookABM for financial technologyThree plays for financial technology companies, starting with institution account tiers.Industry playbookABM for logistics and distributionThree plays for logistics and distribution companies, starting with regional buying groups.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.Buyer guideABM platform, agency or in-house team: how to chooseA buyer's guide to the decision.
Also in this market
More services in the UAE
Overview: the UAE
B2B marketing agency in the UAE: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
Google Ads in the UAE
Google Ads for UAE B2B companies: UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not.
LinkedIn Ads in the UAE
LinkedIn Ads for UAE decision-makers: Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country.
GEO in the UAE
GEO for companies selling in the UAE: Buyers ask AI assistants which vendors operate in the UAE, which have a local entity and which serve their sector.
CRO in the UAE
CRO for UAE B2B sites: UAE buyers often contact several vendors at once and expect a fast, personal response.
RevOps in the UAE
RevOps for UAE regional teams: UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland.
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FAQ
ABM in the UAE
Is PlanConversion an ABM agency in the UAE?
Yes. PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting. We run account-based marketing for enterprise B2B teams there, measured on meetings, opportunities and pipeline by account. UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently.
Who is the best ABM agency in the UAE?
There is no independent ranking we can point to, and we do not rank ourselves. The best ABM agency for your team is one that can answer yes to these checks: does the agency plan differently for regional headquarters, government and family-owned groups; Who coordinates events and executive introductions; Is pipeline reported by account and by type. PlanConversion is one option: PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting.