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RevOps agency in the UAE for B2B pipeline attribution
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in the UAE, and it sets up RevOps and marketing attribution for B2B teams there. We define lifecycle stages with sales, fix source and campaign tracking from first touch to closed deal, connect ad platforms and the CRM, and build pipeline reporting that leadership, finance and investors accept.
UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland. Where we usually start in the UAE: entity, country and consent fields.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Stage definitions sales agrees with
Lead, qualified lead, meeting, opportunity and closed-won defined once and used in every report.
Tracking that survives the CRM
UTMs, click IDs and source fields carried from the first visit to the closed deal.
Offline conversions back to ad platforms
Qualified pipeline events sent to Google and LinkedIn so bidding learns from deals.
Board-ready reporting
Pipeline, revenue and payback by channel and segment, in a format leadership can present.
In practice
RevOps for UAE regional teams
UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland. We set up country, entity, partner and consent fields so pipeline can be reported by market and marketing data stays compliant with the right regime.
First play: entity, country and consent fields
We add entity, country, partner and consent fields, separate free-zone and mainland records where it matters, and build pipeline views by market.
The B2B market in the UAE
The UAE is where many global technology, financial services and logistics companies run their Middle East business, mostly from Dubai and Abu Dhabi. Buyers are international, senior and used to being sold to. The UAE moved its federal working week to a Saturday and Sunday weekend in January 2022, which brought it in line with Europe and North America but out of step with Saudi Arabia and Qatar. Sectors we see most often: enterprise technology and SaaS, banking, fintech and financial free zones, logistics, trade and aviation, regional headquarters of global companies.
UAE programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
How we work with teams in the UAE
We work with clients in the UAE through scheduled video reviews in the Gulf afternoon and written weekly reports, aligned with the Monday to Friday UAE working week. Kickoffs and quarterly planning can be held in person in Dubai or Abu Dhabi when a program needs it.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for RevOps in the UAE
Ask these of any agency on your shortlist, including us.
- 01
Can pipeline be reported by country and entity?
- 02
Is consent recorded on every contact?
- 03
Can your team maintain the setup after handover?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookRevOps for enterprise SaaSThree plays for enterprise SaaS companies, starting with stage definitions.Industry playbookRevOps for financial technologyThree plays for financial technology companies, starting with procurement stage tracking.Industry playbookRevOps for logistics and distributionThree plays for logistics and distribution companies, starting with pilot and expansion stages.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.
Also in this market
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B2B marketing agency in the UAE: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in the UAE
ABM for UAE enterprise accounts: UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently.
Google Ads in the UAE
Google Ads for UAE B2B companies: UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not.
LinkedIn Ads in the UAE
LinkedIn Ads for UAE decision-makers: Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country.
GEO in the UAE
GEO for companies selling in the UAE: Buyers ask AI assistants which vendors operate in the UAE, which have a local entity and which serve their sector.
CRO in the UAE
CRO for UAE B2B sites: UAE buyers often contact several vendors at once and expect a fast, personal response.
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FAQ
RevOps in the UAE
Is PlanConversion a RevOps agency in the UAE?
Yes. PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting. We set up RevOps and attribution for B2B teams there, in your existing CRM. UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland.
Who is the best RevOps agency in the UAE?
There is no independent ranking we can point to, and we do not rank ourselves. The best RevOps agency for your team is one that can answer yes to these checks: can pipeline be reported by country and entity; Is consent recorded on every contact; Can your team maintain the setup after handover. PlanConversion is one option: PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting.