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RevOps agency in Seattle for B2B pipeline attribution
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Seattle, and it sets up RevOps and marketing attribution for B2B teams there. We define lifecycle stages with sales, fix source and campaign tracking from first touch to closed deal, connect ad platforms and the CRM, and build pipeline reporting that leadership, finance and investors accept.
Marketplace and co-sell deals often go missing from marketing reports. Where we usually start in Seattle: marketplace and co-sell attribution.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Seattle, in numbers
Seattle holds the No. 2 spot in CBRE's 2026 Scoring Tech Talent report, with a tech workforce of 213,010 in 2025, up 13.1% since 2022.
Source: CBRE, Seattle Scoring Tech Talent 2026 press release (2025)Seattle counts 41,591 AI-related tech jobs, third in North America, according to CBRE's 2026 report.
Source: CBRE, Seattle Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
Stage definitions sales agrees with
Lead, qualified lead, meeting, opportunity and closed-won defined once and used in every report.
Tracking that survives the CRM
UTMs, click IDs and source fields carried from the first visit to the closed deal.
Offline conversions back to ad platforms
Qualified pipeline events sent to Google and LinkedIn so bidding learns from deals.
Board-ready reporting
Pipeline, revenue and payback by channel and segment, in a format leadership can present.
In practice
RevOps for marketplace and partner sales
Marketplace and co-sell deals often go missing from marketing reports. We add source fields and partner reporting so pipeline from marketplaces and partners is visible next to direct deals.
First play: marketplace and co-sell attribution
We add marketplace and co-sell source fields, connect partner deal data where available and report those deals next to direct pipeline. Marketplace revenue stops disappearing from marketing reports.
The B2B market in Seattle
Seattle's B2B scene is shaped by cloud and enterprise software, with many companies selling through, alongside or into the big cloud ecosystems. Buyers are technical, marketplace listings and partner co-selling matter, and enterprise deals involve large buying groups. Sectors we see most often: cloud and enterprise software, marketplace and ecosystem partners, AI and data companies, B2B SaaS.
Seattle programs run in English and are priced in USD.
How we work with teams in Seattle
We work with clients in Seattle with reviews scheduled in your morning, and in-person sessions for kickoffs and planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for RevOps in Seattle
Ask these of any agency on your shortlist, including us.
- 01
Can marketplace and co-sell deals be traced to marketing sources?
- 02
Is partner deal data connected to the CRM?
- 03
Will reports show direct, marketplace and partner pipeline separately?
Proof
Results from comparable programs
KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookRevOps for enterprise SaaSThree plays for enterprise SaaS companies, starting with stage definitions.Industry playbookRevOps for AI and machine learningThree plays for AI and machine learning companies, starting with pilot to production stages.Industry playbookRevOps for data and analytics softwareThree plays for data and analytics software companies, starting with product-qualified account rules.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.
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B2B marketing agency in Seattle: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in Seattle
ABM for Seattle cloud and enterprise software: Seattle companies often sell alongside cloud ecosystems, through marketplaces and with partner co-selling.
Google Ads in Seattle
Google Ads for Seattle B2B companies: Technical buyers search for integrations, architectures and specific cloud services.
LinkedIn Ads in Seattle
LinkedIn Ads for Seattle technical buyers: Cloud architects, platform engineers and IT leaders are reachable by skill and function.
GEO in Seattle
GEO for Seattle cloud companies: Buyers ask AI assistants which tools work with a given cloud service or marketplace.
CRO in Seattle
CRO for Seattle B2B sites: When marketplaces are part of the buying path, your site has to explain clearly how to buy.
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FAQ
RevOps in Seattle
Is PlanConversion a RevOps agency in Seattle?
Yes. PlanConversion works with B2B clients in Seattle, with weekly reviews by video and in-person sessions for kickoffs and planning. We set up RevOps and attribution for B2B teams there, in your existing CRM. Marketplace and co-sell deals often go missing from marketing reports.
Who is the best RevOps agency in Seattle?
There is no independent ranking we can point to, and we do not rank ourselves. The best RevOps agency for your team is one that can answer yes to these checks: can marketplace and co-sell deals be traced to marketing sources; Is partner deal data connected to the CRM; Will reports show direct, marketplace and partner pipeline separately. PlanConversion is one option: PlanConversion works with B2B clients in Seattle, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Seattle look like?
Seattle holds the No. 2 spot in CBRE's 2026 Scoring Tech Talent report, with a tech workforce of 213,010 in 2025, up 13.1% since 2022. Seattle counts 41,591 AI-related tech jobs, third in North America, according to CBRE's 2026 report. Seattle's B2B scene is shaped by cloud and enterprise software, with many companies selling through, alongside or into the big cloud ecosystems.