B2B marketing and demand generation agency for enterprise teams in Seattle

In short

PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in Seattle. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.

In Seattle we usually start by aligning target accounts with cloud and marketplace partners, then add technical LinkedIn and search campaigns. Attribution work makes sure marketplace and co-sell deals show up in marketing reports.

Last updated

Market facts

The B2B tech market in Seattle, in numbers

Trusted by enterprise B2B teams

ABB logoKNIME logoNakisa logoFounder’s in-house leadership as Director of Revenue GrowthCoveo logoAssent logo
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Why teams choose us

What you get

Marketplace and co-sell pipeline

Campaigns that support cloud marketplace listings and partner co-selling, with marketplace and partner sourced pipeline tracked separately in your CRM.

Content for technical evaluators

Pages, comparisons and GEO coverage that answer architecture, security and integration questions engineers and IT leaders ask before they talk to sales.

Coverage for large buying groups

ABM by role across technical, financial, security and procurement stakeholders, so enterprise deals do not stall on someone marketing never reached.

Reviews in your morning

Weekly video reviews scheduled in the Pacific morning, with in-person kickoffs and planning. Paid media management from 10% to 15% of ad spend, with no media markup.

Sectors

Who we work with here

  • Cloud and enterprise software
  • Marketplace and ecosystem partners
  • AI and data companies
  • B2B SaaS

The B2B market in Seattle

Seattle's B2B scene is shaped by cloud and enterprise software, with many companies selling through, alongside or into the big cloud ecosystems. Buyers are technical, marketplace listings and partner co-selling matter, and enterprise deals involve large buying groups.

What we run in Seattle

Our approach to account-based marketing (ABM) here: Seattle companies often sell alongside cloud ecosystems, through marketplaces and with partner co-selling.

Our approach to Google Ads here: Technical buyers search for integrations, architectures and specific cloud services.

Our approach to LinkedIn Ads here: Cloud architects, platform engineers and IT leaders are reachable by skill and function.

Our approach to generative engine optimization (GEO) here: Buyers ask AI assistants which tools work with a given cloud service or marketplace.

Our approach to conversion rate optimization (CRO) here: When marketplaces are part of the buying path, your site has to explain clearly how to buy.

Our approach to RevOps and attribution here: Marketplace and co-sell deals often go missing from marketing reports.

Where we usually start in Seattle

In Seattle we usually start by aligning target accounts with cloud and marketplace partners, then add technical LinkedIn and search campaigns. Attribution work makes sure marketplace and co-sell deals show up in marketing reports.

How we work

We work with clients in Seattle with reviews scheduled in your morning, and in-person sessions for kickoffs and planning.

Seattle programs run in English and are priced in USD.

Local services

Services in Seattle

ABM in Seattle

Seattle companies often sell alongside cloud ecosystems, through marketplaces and with partner co-selling.

Google Ads in Seattle

Technical buyers search for integrations, architectures and specific cloud services.

GEO in Seattle

Buyers ask AI assistants which tools work with a given cloud service or marketplace.

CRO in Seattle

When marketplaces are part of the buying path, your site has to explain clearly how to buy.

RevOps in Seattle

Marketplace and co-sell deals often go missing from marketing reports.

Industries we see here Enterprise SaaS · AI and machine learning · Data and analytics software

Demandbase Service Partner, Registered badge
Official Demandbase partner

We implement and run Demandbase for enterprise ABM

As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.

See our listing on the Demandbase marketplace ↗

Demandbase programs
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Gareth McWilliams, KNIMEConversion tracking
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
VP Demand GenerationEnterprise B2B SaaS company
Recommendations

What senior leaders say about our founder, Hojabr Sattari

Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations

Line AtallahLine Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directly

It was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.

Recommendation on LinkedIn

Saleh BahrololoumSaleh BahrololoumManaging Director, GCCWorked with Hojabr on the same team

Hojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.

I wish him success in all his future endeavors.

Recommendation on LinkedIn

Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn

FAQ

Seattle

Does PlanConversion work with clients in Seattle?

Yes. PlanConversion works with B2B clients in Seattle, with weekly reviews by video and in-person sessions for kickoffs and planning.

Who is the best B2B marketing agency in Seattle?

There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients in Seattle, with weekly reviews by video and in-person sessions for kickoffs and planning.

Which companies in Seattle do you work with?

Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in cloud and enterprise software, marketplace and ecosystem partners, AI and data companies, B2B SaaS.

How are fees set?

Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.

How is success measured?

On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.

Where does PlanConversion usually start with B2B teams in Seattle?

In Seattle we usually start by aligning target accounts with cloud and marketplace partners, then add technical LinkedIn and search campaigns. Attribution work makes sure marketplace and co-sell deals show up in marketing reports.

Free 30-minute pipeline plan

Tell us what needs to change.

Two short steps. A senior strategist reads every request and replies within one business day with a practical scope, priorities and next step.

  • Founder-led first call, no junior handoff
  • Your top three fixes, whether or not we work together
  • NDA on request, transparent paid media fees
$120M+pipeline influenced
18,000+qualified leads
92%clients expand scope
Hojabr Sattari
Hojabr SattariFounder and Director of Revenue Growth Strategy. Reads every request.

Trusted by enterprise B2B teams

ABB logoKNIME logoNakisa logoFounder’s in-house leadership as Director of Revenue GrowthCoveo logoAssent logo
ABB logoKNIME logoNakisa logoCoveo logoAssent logo
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