See the full service
High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads agency in Seattle, optimized on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Seattle, and it manages Google Ads for B2B companies there. We separate buying searches from research, job and support queries, send qualified leads, opportunities and revenue from your CRM back to Google, and move bidding toward pipeline value instead of form fills.
Technical buyers search for integrations, architectures and specific cloud services. Where we usually start in Seattle: integration and architecture terms.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Seattle, in numbers
Seattle holds the No. 2 spot in CBRE's 2026 Scoring Tech Talent report, with a tech workforce of 213,010 in 2025, up 13.1% since 2022.
Source: CBRE, Seattle Scoring Tech Talent 2026 press release (2025)Seattle counts 41,591 AI-related tech jobs, third in North America, according to CBRE's 2026 report.
Source: CBRE, Seattle Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
High-intent search first
Budget goes to searches from people evaluating a vendor, with strict negatives for students, job seekers, competitors' customers and support queries.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified lead, opportunity and revenue events back to Google.
Value-based bidding with guardrails
Once conversion data is clean, campaigns move to value-based bidding, tested against a control so you can see the difference.
Clear fees
Management from 10% to 15% of ad spend, no media markup. You own the accounts and pay the platforms directly.
In practice
Google Ads for Seattle B2B companies
Technical buyers search for integrations, architectures and specific cloud services. We build campaigns around those terms, exclude developer-learning and job queries, and track whether demand converts through your site or a marketplace listing.
First play: integration and architecture terms
We build campaigns around the integrations, architectures and cloud services your buyers search for, exclude tutorial and certification searches, and track whether demand converts on your site or through a marketplace listing.
The B2B market in Seattle
Seattle's B2B scene is shaped by cloud and enterprise software, with many companies selling through, alongside or into the big cloud ecosystems. Buyers are technical, marketplace listings and partner co-selling matter, and enterprise deals involve large buying groups. Sectors we see most often: cloud and enterprise software, marketplace and ecosystem partners, AI and data companies, B2B SaaS.
Seattle programs run in English and are priced in USD.
How we work with teams in Seattle
We work with clients in Seattle with reviews scheduled in your morning, and in-person sessions for kickoffs and planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for Google Ads in Seattle
Ask these of any agency on your shortlist, including us.
- 01
How will developer-learning and certification searches be excluded?
- 02
Can the agency track demand that converts through a marketplace?
- 03
Is bidding based on qualified pipeline?
Proof
Results from comparable programs
KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Ney LinsLifelong LearnerWorked with Hojabr on the same teamHojabr is a digital media whiz with a knack for strategy and execution. His leadership skills are evident in the ease with which he navigates complex cross-team projects. I witnessed Hojabr’s being a valuable mentor to his team, which demonstrated his expertise in leadership and team management. The strategic planning skills Hojabr possesses can elevate any team or project that he is involved in, and I am always grateful for the opportunity to work with someone who gets things done and knows their stuff. Hojabr taught me a lot, and I hope our paths cross again in the future.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGoogle Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with enterprise intent keywords.Industry playbookGoogle Ads for AI and machine learningThree plays for AI and machine learning companies, starting with enterprise use case terms.Industry playbookGoogle Ads for data and analytics softwareThree plays for data and analytics software companies, starting with comparison and integration terms.BenchmarkGoogle Ads benchmarks for B2BSourced 2026 figures and what we would do about them.
Also in this market
More services in Seattle
Overview: Seattle
B2B marketing agency in Seattle: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in Seattle
ABM for Seattle cloud and enterprise software: Seattle companies often sell alongside cloud ecosystems, through marketplaces and with partner co-selling.
LinkedIn Ads in Seattle
LinkedIn Ads for Seattle technical buyers: Cloud architects, platform engineers and IT leaders are reachable by skill and function.
GEO in Seattle
GEO for Seattle cloud companies: Buyers ask AI assistants which tools work with a given cloud service or marketplace.
CRO in Seattle
CRO for Seattle B2B sites: When marketplaces are part of the buying path, your site has to explain clearly how to buy.
RevOps in Seattle
RevOps for marketplace and partner sales: Marketplace and co-sell deals often go missing from marketing reports.
Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in Toronto · Google Ads in the United States · Google Ads in New York · Google Ads in Boston · Google Ads in Chicago · Google Ads in San Francisco · Google Ads in Austin · Google Ads in Dubai · Google Ads in the UAE · Google Ads in Saudi Arabia · Google Ads in Abu Dhabi · Google Ads in Riyadh · Google Ads in Qatar
FAQ
Google Ads in Seattle
Is PlanConversion a Google Ads agency in Seattle?
Yes. PlanConversion works with B2B clients in Seattle, with weekly reviews by video and in-person sessions for kickoffs and planning. We manage B2B Google Ads for companies there, measured on qualified pipeline in the CRM. Technical buyers search for integrations, architectures and specific cloud services.
Who is the best B2B Google Ads agency in Seattle?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B Google Ads agency for your team is one that can answer yes to these checks: how will developer-learning and certification searches be excluded; Can the agency track demand that converts through a marketplace; Is bidding based on qualified pipeline. PlanConversion is one option: PlanConversion works with B2B clients in Seattle, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Seattle look like?
Seattle holds the No. 2 spot in CBRE's 2026 Scoring Tech Talent report, with a tech workforce of 213,010 in 2025, up 13.1% since 2022. Seattle counts 41,591 AI-related tech jobs, third in North America, according to CBRE's 2026 report. Seattle's B2B scene is shaped by cloud and enterprise software, with many companies selling through, alongside or into the big cloud ecosystems.