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High-intent search, in-market audiences, retargeting, CRM-connected value-based bidding and dynamic ads.
B2B Google Ads agency in Saudi Arabia, optimized on pipeline
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Saudi Arabia, and it manages Google Ads for B2B companies there. We separate buying searches from research, job and support queries, send qualified leads, opportunities and revenue from your CRM back to Google, and move bidding toward pipeline value instead of form fills.
Saudi B2B search demand is real but mixed between English and Arabic and smaller than in larger markets. Where we usually start in Saudi Arabia: english first, Arabic when ready.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
High-intent search first
Budget goes to searches from people evaluating a vendor, with strict negatives for students, job seekers, competitors' customers and support queries.
The CRM teaches Google
Click IDs, enhanced conversions and offline imports send qualified lead, opportunity and revenue events back to Google.
Value-based bidding with guardrails
Once conversion data is clean, campaigns move to value-based bidding, tested against a control so you can see the difference.
Clear fees
Management from 10% to 15% of ad spend, no media markup. You own the accounts and pay the platforms directly.
In practice
Google Ads for B2B companies selling in Saudi Arabia
Saudi B2B search demand is real but mixed between English and Arabic and smaller than in larger markets. We start with English high-intent searches on the Sunday to Thursday working week, measure what reaches qualified pipeline, and add Arabic campaigns only when your team can respond in Arabic.
First play: english first, Arabic when ready
We launch English high-intent campaigns for the Sunday to Thursday week, review search terms weekly, and add Arabic campaigns only once Arabic enquiries can be answered well.
The B2B market in Saudi Arabia
Saudi Arabia is the largest economy in the GCC and, for many global vendors, the market that now decides regional growth. Since January 2024, government entities have stopped contracting with foreign companies that have no regional headquarters in the Kingdom, and the Minister of Investment put the number of companies setting up a regional headquarters at about 600 in 2025. The Personal Data Protection Law has been fully enforced since September 2024 and requires consent for direct marketing. Sectors we see most often: enterprise technology and SaaS, government and giga-project suppliers, financial services and fintech, industrial, energy and construction technology.
Saudi programs run in English for most enterprise and technology buyers. Arabic creative and landing pages are scoped with your team or a local language partner when the audience or the buyer requires it.
How we work with teams in Saudi Arabia
Saudi programs are scheduled around the Sunday to Thursday working week, with written weekly reports your Riyadh and regional teams can share and video reviews in the overlap between the Saudi afternoon and the North American morning. In-person planning sessions are arranged when a program needs them.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for Google Ads in Saudi Arabia
Ask these of any agency on your shortlist, including us.
- 01
Is the ad schedule set for the Saudi working week?
- 02
When and how would Arabic campaigns be added?
- 03
How will results be measured beyond clicks?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Ney LinsLifelong LearnerWorked with Hojabr on the same teamHojabr is a digital media whiz with a knack for strategy and execution. His leadership skills are evident in the ease with which he navigates complex cross-team projects. I witnessed Hojabr’s being a valuable mentor to his team, which demonstrated his expertise in leadership and team management. The strategic planning skills Hojabr possesses can elevate any team or project that he is involved in, and I am always grateful for the opportunity to work with someone who gets things done and knows their stuff. Hojabr taught me a lot, and I hope our paths cross again in the future.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookGoogle Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with enterprise intent keywords.Industry playbookGoogle Ads for industrial technology and manufacturingThree plays for industrial technology and manufacturing companies, starting with specification-intent campaigns.Industry playbookGoogle Ads for financial technologyThree plays for financial technology companies, starting with business-only intent.BenchmarkGoogle Ads benchmarks for B2BSourced 2026 figures and what we would do about them.
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Other markets Google Ads in Ottawa · Google Ads in Montreal · Google Ads in Toronto · Google Ads in the United States · Google Ads in New York · Google Ads in Boston · Google Ads in Chicago · Google Ads in San Francisco · Google Ads in Austin · Google Ads in Seattle · Google Ads in Dubai · Google Ads in the UAE · Google Ads in Abu Dhabi · Google Ads in Riyadh · Google Ads in Qatar
FAQ
Google Ads in Saudi Arabia
Is PlanConversion a Google Ads agency in Saudi Arabia?
Yes. PlanConversion works with B2B clients selling in Saudi Arabia, with scheduled video reviews and written reporting. We manage B2B Google Ads for companies there, measured on qualified pipeline in the CRM. Saudi B2B search demand is real but mixed between English and Arabic and smaller than in larger markets.
Who is the best B2B Google Ads agency in Saudi Arabia?
There is no independent ranking we can point to, and we do not rank ourselves. The best B2B Google Ads agency for your team is one that can answer yes to these checks: is the ad schedule set for the Saudi working week; When and how would Arabic campaigns be added; How will results be measured beyond clicks. PlanConversion is one option: PlanConversion works with B2B clients selling in Saudi Arabia, with scheduled video reviews and written reporting.