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Account, role and seniority targeting, native ABM, retargeting, lead gen forms and message ads, measured in your CRM.
LinkedIn Ads agency for B2B buying committees in the UAE
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in the UAE, and it runs LinkedIn Ads for B2B teams there. We target named accounts and buying roles, exclude customers, competitors, job seekers and irrelevant functions, test audiences and ads in a fixed order, and connect lead gen forms to your CRM so every lead is routed and measured on pipeline.
Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country. Where we usually start in the UAE: uAE versus regional roles.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Exclusions do most of the work
Customer, competitor, open-opportunity, junior-role and irrelevant-function exclusions keep expensive impressions on real buyers.
Structured testing
Audiences, offers and creative are tested one variable at a time, so each month produces a decision, not just a report.
Lead gen forms connected to the CRM
Forms sync to your CRM with source fields and routing, which is where they perform best.
Measured on pipeline
Reporting covers engaged accounts, meetings and opportunities, not only cost per lead.
In practice
LinkedIn Ads for UAE decision-makers
Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country. We target named accounts and senior functions, separate UAE-based decision-makers from regional roles covering the whole Middle East, and lead with references before asking for a meeting.
First play: uAE versus regional roles
We split UAE-based decision-makers from regional roles that cover the whole Middle East, give each its own message, and send meeting offers only to people who have engaged with proof first.
The B2B market in the UAE
The UAE is where many global technology, financial services and logistics companies run their Middle East business, mostly from Dubai and Abu Dhabi. Buyers are international, senior and used to being sold to. The UAE moved its federal working week to a Saturday and Sunday weekend in January 2022, which brought it in line with Europe and North America but out of step with Saudi Arabia and Qatar. Sectors we see most often: enterprise technology and SaaS, banking, fintech and financial free zones, logistics, trade and aviation, regional headquarters of global companies.
UAE programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
How we work with teams in the UAE
We work with clients in the UAE through scheduled video reviews in the Gulf afternoon and written weekly reports, aligned with the Monday to Friday UAE working week. Kickoffs and quarterly planning can be held in person in Dubai or Abu Dhabi when a program needs it.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for LinkedIn Ads in the UAE
Ask these of any agency on your shortlist, including us.
- 01
Will UAE and regional roles be targeted separately?
- 02
How are lead forms connected to the CRM with consent?
- 03
Which references will be used before meeting offers?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Moody AbdulFounder, Klarify (YC P26)Partner to Hojabr’s team, Hojabr was the clientAs the Director of Marketing, he had an impressive ability to take our weekly discussions on LinkedIn advertising and turn them into actionable, impactful marketing strategies. Hojabr’s approach to leadership was inspiring. He knew how to drive his team towards success and made sure they were always in sync with the latest industry practices.
He was quick to implement new ideas, and his dedication to excellence was clear in every initiative he led. It was a genuine pleasure to work with someone as dedicated and insightful as Hojabr. His dynamic leadership and strategic thinking not only propelled his team forward but also made a lasting impression on me. I have no doubt that he will continue to excel in his career and be an asset wherever he goes.
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookLinkedIn Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with account and role targeting.Industry playbookLinkedIn Ads for financial technologyThree plays for financial technology companies, starting with finance and risk roles.Industry playbookLinkedIn Ads for logistics and distributionThree plays for logistics and distribution companies, starting with operations role targeting.BenchmarkLinkedIn Ads benchmarks for B2BSourced 2026 figures and what we would do about them.Buyer guideHow to choose a LinkedIn Ads agency for enterprise B2BA buyer's guide to the decision.
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Overview: the UAE
B2B marketing agency in the UAE: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
ABM in the UAE
ABM for UAE enterprise accounts: UAE account lists mix regional headquarters of global companies, government entities and large family-owned groups, and each buys differently.
Google Ads in the UAE
Google Ads for UAE B2B companies: UAE search results for business services are crowded with company setup, visa and free-zone offers that look like B2B demand but are not.
GEO in the UAE
GEO for companies selling in the UAE: Buyers ask AI assistants which vendors operate in the UAE, which have a local entity and which serve their sector.
CRO in the UAE
CRO for UAE B2B sites: UAE buyers often contact several vendors at once and expect a fast, personal response.
RevOps in the UAE
RevOps for UAE regional teams: UAE teams often sell across the GCC and beyond from one CRM, with entities in a free zone and on the mainland.
Other markets LinkedIn Ads in Ottawa · LinkedIn Ads in Montreal · LinkedIn Ads in Toronto · LinkedIn Ads in the United States · LinkedIn Ads in New York · LinkedIn Ads in Boston · LinkedIn Ads in Chicago · LinkedIn Ads in San Francisco · LinkedIn Ads in Austin · LinkedIn Ads in Seattle · LinkedIn Ads in Dubai · LinkedIn Ads in Saudi Arabia · LinkedIn Ads in Abu Dhabi · LinkedIn Ads in Riyadh · LinkedIn Ads in Qatar
FAQ
LinkedIn Ads in the UAE
Is PlanConversion a LinkedIn Ads agency in the UAE?
Yes. PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting. We run B2B LinkedIn Ads for companies there, measured on meetings and pipeline. Many UAE executives are international and active on LinkedIn, which makes it the most direct paid channel to senior buyers in the country.
Who is the best LinkedIn Ads agency in the UAE?
There is no independent ranking we can point to, and we do not rank ourselves. The best LinkedIn Ads agency for your team is one that can answer yes to these checks: will UAE and regional roles be targeted separately; How are lead forms connected to the CRM with consent; Which references will be used before meeting offers. PlanConversion is one option: PlanConversion works with B2B clients in the UAE, including Dubai and Abu Dhabi, with scheduled video reviews and written reporting.