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Account, role and seniority targeting, native ABM, retargeting, lead gen forms and message ads, measured in your CRM.
LinkedIn Ads agency for B2B buying committees in San Francisco
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in San Francisco, and it runs LinkedIn Ads for B2B teams there. We target named accounts and buying roles, exclude customers, competitors, job seekers and irrelevant functions, test audiences and ads in a fixed order, and connect lead gen forms to your CRM so every lead is routed and measured on pipeline.
When a product-led company moves upmarket, LinkedIn reaches the executives and IT leaders who were never part of the bottom-up adoption. Where we usually start in San Francisco: upmarket targeting from existing users.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in San Francisco, in numbers
The San Francisco Bay Area ranks first in CBRE's 2026 Scoring Tech Talent report and leads North America with 98,699 AI-related tech jobs.
Source: CBRE, Scoring Tech Talent 2026 press release (Bay Area) (2026)Salesforce's Dreamforce, one of the largest annual B2B software conferences, is scheduled in San Francisco for September 21 to 23, 2027.
Source: Salesforce Dreamforce (2027)
Why teams choose us
What you get
Exclusions do most of the work
Customer, competitor, open-opportunity, junior-role and irrelevant-function exclusions keep expensive impressions on real buyers.
Structured testing
Audiences, offers and creative are tested one variable at a time, so each month produces a decision, not just a report.
Lead gen forms connected to the CRM
Forms sync to your CRM with source fields and routing, which is where they perform best.
Measured on pipeline
Reporting covers engaged accounts, meetings and opportunities, not only cost per lead.
In practice
LinkedIn Ads for Bay Area enterprise sales
When a product-led company moves upmarket, LinkedIn reaches the executives and IT leaders who were never part of the bottom-up adoption. We target those roles inside accounts that already have users, with proof from peers.
First play: upmarket targeting from existing users
We target executives and IT leaders inside accounts that already have users, with peer proof from similar companies, and exclude individual users already in a sales conversation. LinkedIn reaches the people who control enterprise budgets but never signed up for a trial.
The B2B market in San Francisco
San Francisco and the Bay Area set the pace for AI, enterprise SaaS, data and developer tools. Categories form and change quickly, buyers increasingly ask AI assistants for vendor shortlists, and well-funded competitors can outspend most teams on the same keywords and audiences. Sectors we see most often: AI and machine learning companies, enterprise SaaS and developer tools, data and analytics software, fintech.
San Francisco programs run in English and are priced in USD.
How we work with teams in San Francisco
We work with clients in San Francisco and the Bay Area with reviews scheduled in your morning, and in-person sessions for kickoffs and planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for LinkedIn Ads in San Francisco
Ask these of any agency on your shortlist, including us.
- 01
Can the agency combine product user lists with account and role targeting?
- 02
How will it avoid advertising to people already in a sales conversation?
- 03
Is LinkedIn measured on enterprise meetings and pipeline?
Proof
Results from comparable programs
KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Moody AbdulFounder, Klarify (YC P26)Partner to Hojabr’s team, Hojabr was the clientAs the Director of Marketing, he had an impressive ability to take our weekly discussions on LinkedIn advertising and turn them into actionable, impactful marketing strategies. Hojabr’s approach to leadership was inspiring. He knew how to drive his team towards success and made sure they were always in sync with the latest industry practices.
He was quick to implement new ideas, and his dedication to excellence was clear in every initiative he led. It was a genuine pleasure to work with someone as dedicated and insightful as Hojabr. His dynamic leadership and strategic thinking not only propelled his team forward but also made a lasting impression on me. I have no doubt that he will continue to excel in his career and be an asset wherever he goes.
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookLinkedIn Ads for AI and machine learningThree plays for AI and machine learning companies, starting with AI leadership targeting.Industry playbookLinkedIn Ads for enterprise SaaSThree plays for enterprise SaaS companies, starting with account and role targeting.Industry playbookLinkedIn Ads for data and analytics softwareThree plays for data and analytics software companies, starting with accounts with existing users.BenchmarkLinkedIn Ads benchmarks for B2BSourced 2026 figures and what we would do about them.Buyer guideHow to choose a LinkedIn Ads agency for enterprise B2BA buyer's guide to the decision.
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Other markets LinkedIn Ads in Ottawa · LinkedIn Ads in Montreal · LinkedIn Ads in Toronto · LinkedIn Ads in the United States · LinkedIn Ads in New York · LinkedIn Ads in Boston · LinkedIn Ads in Chicago · LinkedIn Ads in Austin · LinkedIn Ads in Seattle · LinkedIn Ads in Dubai · LinkedIn Ads in the UAE · LinkedIn Ads in Saudi Arabia · LinkedIn Ads in Abu Dhabi · LinkedIn Ads in Riyadh · LinkedIn Ads in Qatar
FAQ
LinkedIn Ads in San Francisco
Is PlanConversion a LinkedIn Ads agency in San Francisco?
Yes. PlanConversion works with B2B clients in San Francisco and the Bay Area, with weekly reviews by video and in-person sessions for kickoffs and planning. We run B2B LinkedIn Ads for companies there, measured on meetings and pipeline. When a product-led company moves upmarket, LinkedIn reaches the executives and IT leaders who were never part of the bottom-up adoption.
Who is the best LinkedIn Ads agency in San Francisco?
There is no independent ranking we can point to, and we do not rank ourselves. The best LinkedIn Ads agency for your team is one that can answer yes to these checks: can the agency combine product user lists with account and role targeting; How will it avoid advertising to people already in a sales conversation; Is LinkedIn measured on enterprise meetings and pipeline. PlanConversion is one option: PlanConversion works with B2B clients in San Francisco and the Bay Area, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in San Francisco look like?
The San Francisco Bay Area ranks first in CBRE's 2026 Scoring Tech Talent report and leads North America with 98,699 AI-related tech jobs. Salesforce's Dreamforce, one of the largest annual B2B software conferences, is scheduled in San Francisco for September 21 to 23, 2027. San Francisco and the Bay Area set the pace for AI, enterprise SaaS, data and developer tools.