The first 30 days
We build account tier and role audiences from your CRM, add exclusions for customers, open deals and competitors, and set a fixed testing order for audiences and offers.
LinkedIn Ads for enterprise SaaS companies
In short
PlanConversion, a Montreal-based B2B demand and revenue generation agency, runs LinkedIn Ads for enterprise SaaS companies. LinkedIn is the most direct paid route to enterprise buying committees, and the most expensive.
We run it by account tier and role, with strict exclusions for customers and open deals and a fixed testing order for audiences and offers. Programs are measured on engaged accounts, meetings and pipeline. Client work in this industry includes Nakisa.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Our point of view
What works in enterprise saas
LinkedIn is the most direct paid route to enterprise buying committees, and the most expensive. We run it by account tier and role, with strict exclusions for customers and open deals and a fixed testing order for audiences and offers.
Avoid this
The most common mistake
Paying enterprise LinkedIn prices to reach existing customers and open opportunities because exclusions were never set up.
Plays
What we run for enterprise saas teams
Account and role targeting
Named accounts by tier and buying role.
Customer and deal exclusions
No spend on accounts already in the pipeline.
Offer testing order
Audience first, then offer, then creative.
The first month
How we start
Leading indicator to watch
Engaged buying-group roles per target account, then meetings booked.
How the program runs
Campaigns are built by account tier and buying role from CRM data, tested one variable at a time, and connected to the CRM through lead gen forms with source and routing fields. Each month ends with a decision on which audiences and offers to scale. The full LinkedIn Ads service page lists every deliverable. For formats and funnel sequencing across enterprise and SaaS use cases, see LinkedIn Ads for enterprise and SaaS companies.
Who we reach
The buying committee
- CFO and finance leaders
- CIO and IT
- Line-of-business owners
- Procurement and legal
Committees, not leads
MQL volume says little when 6 to 10 people decide.
Long cycles hide impact
Revenue lands quarters after spend, so programs get cut early.
Category confusion
Buyers and AI assistants struggle to place complex platforms in the right category.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Babak VarjavandiCEOManaged Hojabr directlyI am delighted to recommend Hojabr, who I worked with when he was our Sr. Manager of Marketing. Because of him we had a remarkable increase in our web presence, thanks to his expertise in digital marketing. As the CEO, I’ve closely observed Hojabr’s positive impact on our team. He encourages creativity and innovation, making him not only a great leader but also a catalyst for our success.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Keep exploring
Related pages
ServiceThe full LinkedIn Ads serviceScope, deliverables, pricing and how the program runs.IndustryOverview: Enterprise SaaSBuyers, channels and compliance notes for this industry.BenchmarkLinkedIn Ads benchmarks for B2BSourced 2026 figures and what we would do about them.By cityLinkedIn Ads in New YorkLinkedIn Ads agency in New York: account and role targeting, heavy exclusions and lead gen forms connected to your CRM, measured on pipeline.By cityLinkedIn Ads in BostonLinkedIn Ads agency in Boston: account and role targeting, heavy exclusions, structured testing and lead gen forms connected to your CRM, measured on pipeline.By cityLinkedIn Ads in AustinLinkedIn Ads agency in Austin: account and role targeting, heavy exclusions, structured testing and lead gen forms connected to your CRM, measured on pipeline.Same industryABM for enterprise SaaSABM for enterprise SaaS companies: tiered account list and role-based offers, measured on engaged accounts, meetings, opportunities and pipeline by account.Same industryGoogle Ads for enterprise SaaSGoogle Ads for enterprise SaaS companies: enterprise intent keywords and SMB and free-tool exclusions, the mistake to avoid and how results are measured.Same industryGEO for enterprise SaaSGEO for enterprise SaaS companies: alternatives and comparison prompts and security and integration facts, the mistake to avoid and how results are measured.
Other industries industrial technology and manufacturing · data and analytics software · financial technology · healthcare technology · logistics and distribution · educational technology · cybersecurity · AI and machine learning · marketing technology and analytics
FAQ
LinkedIn Ads for enterprise SaaS
What does LinkedIn Ads for enterprise SaaS companies involve?
LinkedIn is the most direct paid route to enterprise buying committees, and the most expensive. We run it by account tier and role, with strict exclusions for customers and open deals and a fixed testing order for audiences and offers. The core plays are account and role targeting, customer and deal exclusions, offer testing order.
Who do you reach with LinkedIn Ads in enterprise SaaS?
The roles that shape the decision: CFO and finance leaders, CIO and IT, line-of-business owners, procurement and legal.
What is the most common LinkedIn Ads mistake in enterprise SaaS?
Paying enterprise LinkedIn prices to reach existing customers and open opportunities because exclusions were never set up.
How is LinkedIn Ads for enterprise SaaS measured?
On engaged accounts, meetings and pipeline, reported from your CRM. The leading indicator we watch first: engaged buying-group roles per target account, then meetings booked.
How much does LinkedIn Ads for enterprise SaaS companies cost?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD; Canadian clients pay the same amounts in CAD. Ad spend is paid by you directly to the platform.