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Account, role and seniority targeting, native ABM, retargeting, lead gen forms and message ads, measured in your CRM.
LinkedIn Ads agency for B2B buying committees in Chicago
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Chicago, and it runs LinkedIn Ads for B2B teams there. We target named accounts and buying roles, exclude customers, competitors, job seekers and irrelevant functions, test audiences and ads in a fixed order, and connect lead gen forms to your CRM so every lead is routed and measured on pipeline.
Supply chain, operations and finance leaders are reachable on LinkedIn by function and seniority, but many of them are less active than tech buyers. Where we usually start in Chicago: numbers-led creative for operations leaders.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Chicago, in numbers
Chicago counts 21,207 AI-related tech jobs, ninth among North American markets in CBRE's 2026 Scoring Tech Talent report.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
Exclusions do most of the work
Customer, competitor, open-opportunity, junior-role and irrelevant-function exclusions keep expensive impressions on real buyers.
Structured testing
Audiences, offers and creative are tested one variable at a time, so each month produces a decision, not just a report.
Lead gen forms connected to the CRM
Forms sync to your CRM with source fields and routing, which is where they perform best.
Measured on pipeline
Reporting covers engaged accounts, meetings and opportunities, not only cost per lead.
In practice
LinkedIn Ads for Chicago operations buyers
Supply chain, operations and finance leaders are reachable on LinkedIn by function and seniority, but many of them are less active than tech buyers. We use account lists, frequency caps and practical, numbers-led creative that respects their time.
First play: numbers-led creative for operations leaders
We test practical creative built on operational outcomes buyers care about, such as throughput, cost per shipment or downtime, stated as your own verified claims, against brand messaging. Frequency caps and account lists keep spend on the operations and finance leaders who decide.
The B2B market in Chicago
Chicago combines a large industrial and logistics economy with fintech, trading technology and B2B SaaS. Many companies sell to operations, supply chain and finance leaders across the Midwest and beyond, often through distributors and partners as well as direct sales. Sectors we see most often: logistics and supply chain technology, industrial technology and manufacturing, fintech and trading technology, B2B SaaS.
Chicago programs run in English and are priced in USD.
How we work with teams in Chicago
We work with clients in Chicago with weekly reviews by video, scheduled across Central and Eastern Time, and in-person sessions for kickoffs and planning.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Choosing an agency
Questions to ask before hiring for LinkedIn Ads in Chicago
Ask these of any agency on your shortlist, including us.
- 01
Does the agency know how to reach operations, supply chain and finance leaders on LinkedIn?
- 02
Will creative use verified, specific outcomes rather than slogans?
- 03
Are frequency and exclusions controlled for a less active audience?
Proof
Results from comparable programs
Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Moody AbdulFounder, Klarify (YC P26)Partner to Hojabr’s team, Hojabr was the clientAs the Director of Marketing, he had an impressive ability to take our weekly discussions on LinkedIn advertising and turn them into actionable, impactful marketing strategies. Hojabr’s approach to leadership was inspiring. He knew how to drive his team towards success and made sure they were always in sync with the latest industry practices.
He was quick to implement new ideas, and his dedication to excellence was clear in every initiative he led. It was a genuine pleasure to work with someone as dedicated and insightful as Hojabr. His dynamic leadership and strategic thinking not only propelled his team forward but also made a lasting impression on me. I have no doubt that he will continue to excel in his career and be an asset wherever he goes.
Patricia Petit LiangSales Enablement ManagerColleague, Hojabr was seniorIt’s been an absolute honor to work with Hojabr this past year! As Director of Digital Growth, Hojabr played a huge role in revitalizing our digital marketing strategy - especially via our Google and LinkedIn advertising. His deep understanding of digital marketing has significantly strengthened our online presence, ensuring our campaigns are optimized to maximize visibility and audience engagement. With Hojabr’s expert strategic planning, we were able to better focus our paid digital efforts and align them with our lead generation goals, resulting in heightened campaign effectiveness and notable cost savings. His collaborative leadership style brings out the best in everyone on our teams. He is a kind and inspiring leader who is always happy to share his knowledge and expertise with others. Under his leadership, we’ve driven marketing campaigns that truly resonate with our audiences. Hojabr’s unwavering dedication and incredible insights have been crucial to the success of countless campaigns. I feel so happy and lucky we get to work together!
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookLinkedIn Ads for logistics and distributionThree plays for logistics and distribution companies, starting with operations role targeting.Industry playbookLinkedIn Ads for industrial technology and manufacturingThree plays for industrial technology and manufacturing companies, starting with function and skill targeting.Industry playbookLinkedIn Ads for financial technologyThree plays for financial technology companies, starting with finance and risk roles.BenchmarkLinkedIn Ads benchmarks for B2BSourced 2026 figures and what we would do about them.Buyer guideHow to choose a LinkedIn Ads agency for enterprise B2BA buyer's guide to the decision.
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FAQ
LinkedIn Ads in Chicago
Is PlanConversion a LinkedIn Ads agency in Chicago?
Yes. PlanConversion works with B2B clients in Chicago, with weekly reviews by video and in-person sessions for kickoffs and planning. We run B2B LinkedIn Ads for companies there, measured on meetings and pipeline. Supply chain, operations and finance leaders are reachable on LinkedIn by function and seniority, but many of them are less active than tech buyers.
Who is the best LinkedIn Ads agency in Chicago?
There is no independent ranking we can point to, and we do not rank ourselves. The best LinkedIn Ads agency for your team is one that can answer yes to these checks: does the agency know how to reach operations, supply chain and finance leaders on LinkedIn; Will creative use verified, specific outcomes rather than slogans; Are frequency and exclusions controlled for a less active audience. PlanConversion is one option: PlanConversion works with B2B clients in Chicago, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in Chicago look like?
Chicago counts 21,207 AI-related tech jobs, ninth among North American markets in CBRE's 2026 Scoring Tech Talent report. Chicago combines a large industrial and logistics economy with fintech, trading technology and B2B SaaS.