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Campaigns for sales-approved target accounts, by tier and buying role.
ABM agency for enterprise B2B teams in Dubai
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in Dubai, and it runs account-based marketing (ABM) for enterprise B2B teams there. We agree a target account list with sales, build campaigns for each tier and buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM.
In the GCC, a few very large accounts, including government entities and family-owned groups, often decide a year's revenue. Where we usually start in Dubai: executive access plan.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in Dubai, in numbers
Dubai Internet City, the region's main technology free zone, hosts 4,000 businesses and more than 31,000 tech professionals, according to its October 2025 release.
Source: Dubai Internet City press release (8 October 2025) (2025)GITEX Global 2026 runs its expo from 8 to 11 December 2026 at Dubai Exhibition Centre, Expo City Dubai, after a summit on 7 December.
Source: GITEX Global (2026)
Why teams choose us
What you get
Accounts agreed with sales
The program starts from the accounts sales wants this year, tiered by fit and intent, with a shared definition of a meeting and an opportunity.
Buying groups, not single leads
Campaigns and offers are planned by role: economic buyer, technical evaluator, champion and procurement.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises. Without an ABM platform, we run the program on LinkedIn, programmatic and your CRM.
Account-level reporting
Engaged accounts, meetings, opportunities and pipeline by tier, from your CRM rather than ad platform dashboards.
In practice
ABM for Dubai and GCC enterprise sales
In the GCC, a few very large accounts, including government entities and family-owned groups, often decide a year's revenue. ABM here is about relationships and senior access: a short list of accounts, executive-level content, event and partner coordination, and sales plays timed to procurement cycles.
First play: executive access plan
For each priority account we map the executives and procurement contacts, plan executive-level content and events, and coordinate with partners and your leadership on introductions, timed to the account's procurement calendar. In the GCC, senior access often matters more than ad volume.
The B2B market in Dubai
Dubai is the regional base for many global technology, fintech and logistics companies selling across the GCC, as well as fast-growing regional players selling to governments and large enterprises in the UAE, Saudi Arabia and Qatar. Relationships, references and senior access weigh heavily in how buyers shortlist vendors. Sectors we see most often: enterprise technology and SaaS, fintech and financial services, logistics and trade, companies expanding across the GCC.
GCC programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
How we work with teams in Dubai
PlanConversion is a Canadian agency that works with global companies, including clients in Dubai and across the GCC. Reviews are scheduled in the overlap between the Gulf afternoon and the North American morning, with written reporting that does not depend on calls.
Official Demandbase partner
Demandbase programsABM run by an official Demandbase partner
Our ABM programs are built and operated by a registered Demandbase Service Partner: account selection, intent, advertising and sales plays connected to your CRM and measured in pipeline.
Choosing an agency
Questions to ask before hiring for ABM in Dubai
Ask these of any agency on your shortlist, including us.
- 01
Does the agency plan for executive access and events, not only digital campaigns?
- 02
How will partner and leadership introductions be coordinated and tracked?
- 03
Are sales plays timed to procurement cycles?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Andrea MorenoSenior Campaign Marketing Manager, Demand Generation and ABMWorked with Hojabr on the same teamI had the opportunity to collaborate closely with Hojabr on various digital growth initiatives. His strategic insight and innovative approach left a strong impression. Hojabr demonstrated a deep understanding of the digital landscape within the customer success ecosystem, utilizing data-driven strategies that significantly enhanced our team’s accomplishments. His ability to identify growth opportunities and deliver tangible results is truly commendable. Hojabr not only excels professionally but also thrives as a collaborative team player, making him a valuable asset for any organization seeking expertise in digital growth. I wholeheartedly endorse Hojabr for his unwavering dedication and impactful contributions.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookABM for enterprise SaaSThree plays for enterprise SaaS companies, starting with tiered account list.Industry playbookABM for financial technologyThree plays for financial technology companies, starting with institution account tiers.Industry playbookABM for logistics and distributionThree plays for logistics and distribution companies, starting with regional buying groups.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.Buyer guideABM platform, agency or in-house team: how to chooseA buyer's guide to the decision.ShortlistB2B marketing agencies in DubaiWhat local agencies show on their own websites, checked November 7, 2026.
Also in this market
More services in Dubai
Overview: Dubai
B2B marketing agency in Dubai: ABM, Google Ads, LinkedIn Ads, GEO, CRO and RevOps for enterprise teams, measured on qualified pipeline in your CRM.
Google Ads in Dubai
Google Ads for Dubai and GCC B2B companies: GCC search volumes for B2B categories are smaller and often mixed between English and Arabic.
LinkedIn Ads in Dubai
LinkedIn Ads for GCC decision-makers: LinkedIn is one of the most direct paid routes to senior decision-makers across the UAE, Saudi Arabia and Qatar.
GEO in Dubai
GEO for companies selling across the GCC: Regional buyers ask AI assistants which vendors serve the UAE or Saudi market and meet local requirements.
CRO in Dubai
CRO for GCC B2B sites: GCC buyers often contact vendors through several channels at once.
RevOps in Dubai
RevOps for regional GCC teams: Regional teams often run several countries, currencies and partners from one CRM.
Other markets ABM in Ottawa · ABM in Montreal · ABM in Toronto · ABM in the United States · ABM in New York · ABM in Boston · ABM in Chicago · ABM in San Francisco · ABM in Austin · ABM in Seattle · ABM in the UAE · ABM in Saudi Arabia · ABM in Abu Dhabi · ABM in Riyadh · ABM in Qatar
FAQ
ABM in Dubai
Is PlanConversion an ABM agency in Dubai?
Yes. PlanConversion works with B2B clients in Dubai and across the GCC, with scheduled video reviews and written reporting. We run account-based marketing for enterprise B2B teams there, measured on meetings, opportunities and pipeline by account. In the GCC, a few very large accounts, including government entities and family-owned groups, often decide a year's revenue.
Who is the best ABM agency in Dubai?
There is no independent ranking we can point to, and we do not rank ourselves. The best ABM agency for your team is one that can answer yes to these checks: does the agency plan for executive access and events, not only digital campaigns; How will partner and leadership introductions be coordinated and tracked; Are sales plays timed to procurement cycles. PlanConversion is one option: PlanConversion works with B2B clients in Dubai and across the GCC, with scheduled video reviews and written reporting.
What does the B2B tech market in Dubai look like?
Dubai Internet City, the region's main technology free zone, hosts 4,000 businesses and more than 31,000 tech professionals, according to its October 2025 release. GITEX Global 2026 runs its expo from 8 to 11 December 2026 at Dubai Exhibition Centre, Expo City Dubai, after a summit on 7 December. Dubai is the regional base for many global technology, fintech and logistics companies selling across the GCC, as well as fast-growing regional players selling to governments and large enterprises in the UAE, Saudi Arabia and Qatar.