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Campaigns for sales-approved target accounts, by tier and buying role.
ABM agency for enterprise B2B teams in New York
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with clients in New York, and it runs account-based marketing (ABM) for enterprise B2B teams there. We agree a target account list with sales, build campaigns for each tier and buying role on LinkedIn, programmatic, Demandbase or 6sense, and report meetings, opportunities and pipeline by account from your CRM.
New York target accounts, especially banks, asset managers and media groups, receive vendor outreach every day. Where we usually start in New York: account-specific point of view.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Market facts
The B2B tech market in New York, in numbers
CBRE's 2026 Scoring Tech Talent report counts 394,300 tech talent jobs in New York, making it North America's largest tech talent market by headcount for the first time.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)New York Metro holds 67,949 AI-related tech jobs, second only to the San Francisco Bay Area, according to CBRE's 2026 report.
Source: CBRE, Scoring Tech Talent 2026 press release (2026)
Why teams choose us
What you get
Accounts agreed with sales
The program starts from the accounts sales wants this year, tiered by fit and intent, with a shared definition of a meeting and an opportunity.
Buying groups, not single leads
Campaigns and offers are planned by role: economic buyer, technical evaluator, champion and procurement.
Platform depth
PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises. Without an ABM platform, we run the program on LinkedIn, programmatic and your CRM.
Account-level reporting
Engaged accounts, meetings, opportunities and pipeline by tier, from your CRM rather than ad platform dashboards.
In practice
ABM in a market where every account is saturated
New York target accounts, especially banks, asset managers and media groups, receive vendor outreach every day. ABM works here when the account list is small, the message is specific to each account's business and buying role, and sales and marketing agree in advance which accounts get personal attention and which get scaled programs.
First play: account-specific point of view
For the top tier, we write one short point of view per account on a business issue the account has discussed in public, such as a regulatory change or a market expansion, and use it across LinkedIn, email and sales outreach. Saturated New York buyers ignore generic category messages but respond to evidence that you understand their business.
The B2B market in New York
New York concentrates financial services, enterprise software, martech and media companies, and many of their buyers sit in the same city. That density cuts both ways: target accounts are close, but every one of them is already hearing from dozens of vendors and agencies each week. Sectors we see most often: fintech and financial services technology, enterprise SaaS, martech and adtech, media and data companies.
New York programs run in English and are priced in USD.
How we work with teams in New York
We work with clients in New York on the same time zone. Weekly reviews run by video, and we meet in New York for kickoffs, quarterly planning and sales workshops.
Official Demandbase partner
Demandbase programsABM run by an official Demandbase partner
Our ABM programs are built and operated by a registered Demandbase Service Partner: account selection, intent, advertising and sales plays connected to your CRM and measured in pipeline.
Choosing an agency
Questions to ask before hiring for ABM in New York
Ask these of any agency on your shortlist, including us.
- 01
How many accounts get one-to-one treatment, and who writes the account-specific content?
- 02
Does sales agree the account list and follow-up plays before launch?
- 03
Is success reported as meetings and opportunities by account, not impressions?
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Andrea MorenoSenior Campaign Marketing Manager, Demand Generation and ABMWorked with Hojabr on the same teamI had the opportunity to collaborate closely with Hojabr on various digital growth initiatives. His strategic insight and innovative approach left a strong impression. Hojabr demonstrated a deep understanding of the digital landscape within the customer success ecosystem, utilizing data-driven strategies that significantly enhanced our team’s accomplishments. His ability to identify growth opportunities and deliver tangible results is truly commendable. Hojabr not only excels professionally but also thrives as a collaborative team player, making him a valuable asset for any organization seeking expertise in digital growth. I wholeheartedly endorse Hojabr for his unwavering dedication and impactful contributions.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Read before you decide
Related reading
Industry playbookABM for financial technologyThree plays for financial technology companies, starting with institution account tiers.Industry playbookABM for marketing technology and analyticsThree plays for marketing technology and analytics companies, starting with insight-led content.Industry playbookABM for enterprise SaaSThree plays for enterprise SaaS companies, starting with tiered account list.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.Buyer guideABM platform, agency or in-house team: how to chooseA buyer's guide to the decision.
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Google Ads in New York
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LinkedIn Ads in New York
LinkedIn Ads for New York buying committees: Senior New York audiences are among the most expensive on LinkedIn.
GEO in New York
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CRO in New York
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RevOps in New York
RevOps for New York financial services sellers: Selling to financial institutions means long cycles, procurement steps and many contacts per account.
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FAQ
ABM in New York
Is PlanConversion an ABM agency in New York?
Yes. PlanConversion works with B2B clients in New York, with weekly reviews by video and in-person sessions for kickoffs and planning. We run account-based marketing for enterprise B2B teams there, measured on meetings, opportunities and pipeline by account. New York target accounts, especially banks, asset managers and media groups, receive vendor outreach every day.
Who is the best ABM agency in New York?
There is no independent ranking we can point to, and we do not rank ourselves. The best ABM agency for your team is one that can answer yes to these checks: how many accounts get one-to-one treatment, and who writes the account-specific content; Does sales agree the account list and follow-up plays before launch; Is success reported as meetings and opportunities by account, not impressions. PlanConversion is one option: PlanConversion works with B2B clients in New York, with weekly reviews by video and in-person sessions for kickoffs and planning.
What does the B2B tech market in New York look like?
CBRE's 2026 Scoring Tech Talent report counts 394,300 tech talent jobs in New York, making it North America's largest tech talent market by headcount for the first time. New York Metro holds 67,949 AI-related tech jobs, second only to the San Francisco Bay Area, according to CBRE's 2026 report. New York concentrates financial services, enterprise software, martech and media companies, and many of their buyers sit in the same city.