ABM in Dubai
In the GCC, a few very large accounts, including government entities and family-owned groups, often decide a year's revenue.
B2B marketing and demand generation agency for enterprise teams in Dubai
In short
PlanConversion is a Montreal-based B2B demand and revenue generation agency that works with enterprise teams in Dubai. We run account-based marketing, Google Ads, LinkedIn Ads, generative engine optimization (GEO), conversion rate optimization (CRO) and RevOps, measured on meetings, opportunities and pipeline in your CRM.
In Dubai and the GCC we usually start with ABM on a short list of very large accounts, with executive content, events and partner coordination, and LinkedIn for senior decision-makers by country. Google Ads runs in English, split by country, where search demand exists.
Last updated
Market facts
The B2B tech market in Dubai, in numbers
Dubai Internet City, the region's main technology free zone, hosts 4,000 businesses and more than 31,000 tech professionals, according to its October 2025 release.
Source: Dubai Internet City press release (8 October 2025) (2025)GITEX Global 2026 runs its expo from 8 to 11 December 2026 at Dubai Exhibition Centre, Expo City Dubai, after a summit on 7 December.
Source: GITEX Global (2026)
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Why teams choose us
What you get
Built around senior access
GCC buyers shortlist through relationships and references. ABM and LinkedIn programs target named executives and support events, introductions and reference calls rather than cold volume.
Account lists across the GCC
UAE, Saudi Arabia and Qatar accounts are segmented in targeting and reporting, so you can see which market produces meetings and pipeline.
Arabic when it adds value
Programs run in English by default. Arabic creative and pages are scoped with your team or a local language partner when the buying group needs them.
Written reporting across time zones
Reviews in the overlap between the Gulf afternoon and the North American morning, backed by written weekly reports. Paid media management from 10% to 15% of ad spend, with no media markup.
Sectors
Who we work with here
- Enterprise technology and SaaS
- Fintech and financial services
- Logistics and trade
- Companies expanding across the GCC
The B2B market in Dubai
Dubai is the regional base for many global technology, fintech and logistics companies selling across the GCC, as well as fast-growing regional players selling to governments and large enterprises in the UAE, Saudi Arabia and Qatar. Relationships, references and senior access weigh heavily in how buyers shortlist vendors.
What we run in Dubai
Our approach to account-based marketing (ABM) here: In the GCC, a few very large accounts, including government entities and family-owned groups, often decide a year's revenue.
Our approach to Google Ads here: GCC search volumes for B2B categories are smaller and often mixed between English and Arabic.
Our approach to LinkedIn Ads here: LinkedIn is one of the most direct paid routes to senior decision-makers across the UAE, Saudi Arabia and Qatar.
Our approach to generative engine optimization (GEO) here: Regional buyers ask AI assistants which vendors serve the UAE or Saudi market and meet local requirements.
Our approach to conversion rate optimization (CRO) here: GCC buyers often contact vendors through several channels at once.
Our approach to RevOps and attribution here: Regional teams often run several countries, currencies and partners from one CRM.
Where we usually start in Dubai
In Dubai and the GCC we usually start with ABM on a short list of very large accounts, with executive content, events and partner coordination, and LinkedIn for senior decision-makers by country. Google Ads runs in English, split by country, where search demand exists.
How we work
PlanConversion is a Canadian agency that works with global companies, including clients in Dubai and across the GCC. Reviews are scheduled in the overlap between the Gulf afternoon and the North American morning, with written reporting that does not depend on calls.
GCC programs run in English. Arabic creative and pages are scoped with your team or a local language partner when needed.
Local services
Services in Dubai
Google Ads in Dubai
GCC search volumes for B2B categories are smaller and often mixed between English and Arabic.
LinkedIn Ads in Dubai
LinkedIn is one of the most direct paid routes to senior decision-makers across the UAE, Saudi Arabia and Qatar.
GEO in Dubai
Regional buyers ask AI assistants which vendors serve the UAE or Saudi market and meet local requirements.
CRO in Dubai
GCC buyers often contact vendors through several channels at once.
RevOps in Dubai
Regional teams often run several countries, currencies and partners from one CRM.
Industries we see here Enterprise SaaS · Financial technology · Logistics and distribution · B2B marketing agencies in Dubai, checked
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Saleh BahrololoumManaging Director, GCCWorked with Hojabr on the same teamHojabr played a crucial role in our marketing team, handling our global digital marketing work. His focus on getting things done and keeping a practical mindset had a big impact on our success during his tenure. Hojabr was always up for a challenge, and nothing seemed impossible for him and his team.
I wish him success in all his future endeavors.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
FAQ
Dubai
Does PlanConversion work with clients in Dubai?
Yes. PlanConversion works with B2B clients in Dubai and across the GCC, with scheduled video reviews and written reporting.
Who is the best B2B marketing agency in Dubai?
There is no independent ranking we can point to, and we do not rank ourselves. For enterprise B2B, shortlist agencies that show named B2B clients, report pipeline from your CRM rather than leads, run LinkedIn and account-based programs as well as search, and publish how they charge. PlanConversion is one option: PlanConversion works with B2B clients in Dubai and across the GCC, with scheduled video reviews and written reporting.
Which companies in Dubai do you work with?
Enterprise and mid-market B2B companies with long, committee-led sales cycles, most often in enterprise technology and SaaS, fintech and financial services, logistics and trade, companies expanding across the GCC.
How are fees set?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with the monthly minimum and setup confirmed in your proposal and no media markup. Fees are in USD. ABM, GEO, CRO and RevOps are scoped after a free 30-minute pipeline plan.
How is success measured?
On meetings, opportunities, pipeline and revenue reported from your CRM, not on clicks or lead counts.
Where does PlanConversion usually start with B2B teams in Dubai?
In Dubai and the GCC we usually start with ABM on a short list of very large accounts, with executive content, events and partner coordination, and LinkedIn for senior decision-makers by country. Google Ads runs in English, split by country, where search demand exists.