The first 30 days
We select accounts with active AI initiatives, map technical and business sponsors plus security and legal reviewers, and prepare governance content early.
Account-based marketing (ABM) for AI and machine learning companies
In short
PlanConversion, a Montreal-based B2B demand and revenue generation agency, runs account-based marketing (ABM) for AI and machine learning companies. AI vendors sell to data, engineering and business leaders, with security and legal reviews that can stall deals.
ABM here targets accounts with active AI initiatives, maps technical and business sponsors, and prepares security and governance answers early. Programs are measured on engaged accounts, meetings, opportunities and pipeline by account.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Our point of view
What works in AI and machine learning
AI vendors sell to data, engineering and business leaders, with security and legal reviews that can stall deals. ABM here targets accounts with active AI initiatives, maps technical and business sponsors, and prepares security and governance answers early.
Avoid this
The most common mistake
Reaching technical sponsors only. Security and legal reviews then stall deals that have business support.
Plays
What we run for AI and machine learning teams
AI initiative signals
Hiring, announcements and research activity.
Technical and business sponsors
Separate plays for each.
Governance answers early
Security and legal content ready.
The first month
How we start
Leading indicator to watch
Accounts with both a technical and a business sponsor engaged.
How the program runs
An ABM program runs in 90-day cycles: account and role mapping with sales in the first month, campaigns and sales plays by tier in the second, and the first account-level review in the third, when budget moves to the accounts and segments that respond. The full ABM service page lists every deliverable.
Who we reach
The buying committee
- Heads of data, AI and engineering
- CTO and CIO
- Line-of-business sponsors
- Procurement, security and legal
A category that changes monthly
Positioning goes stale fast, and buyers struggle to tell vendors apart.
Buyers research in AI assistants
Shortlists form in AI answers before any website visit.
Proof is hard to show
Outcomes depend on the customer data and use case, so evidence needs care.
Official Demandbase partner
Demandbase programsABM run by an official Demandbase partner
Our ABM programs are built and operated by a registered Demandbase Service Partner: account selection, intent, advertising and sales plays connected to your CRM and measured in pipeline.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Babak VarjavandiCEOManaged Hojabr directlyI am delighted to recommend Hojabr, who I worked with when he was our Sr. Manager of Marketing. Because of him we had a remarkable increase in our web presence, thanks to his expertise in digital marketing. As the CEO, I’ve closely observed Hojabr’s positive impact on our team. He encourages creativity and innovation, making him not only a great leader but also a catalyst for our success.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Keep exploring
Related pages
ServiceThe full ABM serviceScope, deliverables, pricing and how the program runs.IndustryOverview: AI and machine learningBuyers, channels and compliance notes for this industry.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.By cityABM in San FranciscoABM agency in San Francisco: target accounts agreed with sales, buying-group campaigns on LinkedIn, Demandbase or 6sense, and pipeline by account from your CRM.By cityABM in SeattleABM agency in Seattle: target accounts agreed with sales, buying-group campaigns on LinkedIn, Demandbase or 6sense, and pipeline by account from your CRM.By cityABM in MontrealAccount-based marketing from our Montreal office: sales-approved account lists, bilingual buying-group campaigns, Demandbase and 6sense, and pipeline reporting.Same industryGoogle Ads for AI and machine learningGoogle Ads for AI and machine learning companies: enterprise use case terms and learning and free exclusions, the mistake to avoid and how results are measured.Same industryLinkedIn Ads for AI and machine learningLinkedIn Ads for AI and machine learning companies: AI leadership targeting and concrete use cases, measured on engaged accounts, meetings and pipeline.Same industryGEO for AI and machine learningGEO for AI and machine learning companies: category definition pages and competitor comparison prompts, the mistake to avoid and how results are measured.
Other industries industrial technology and manufacturing · data and analytics software · enterprise SaaS · financial technology · healthcare technology · logistics and distribution · educational technology · cybersecurity · marketing technology and analytics
FAQ
ABM for AI and machine learning
What does ABM for AI and machine learning companies involve?
AI vendors sell to data, engineering and business leaders, with security and legal reviews that can stall deals. ABM here targets accounts with active AI initiatives, maps technical and business sponsors, and prepares security and governance answers early. The core plays are AI initiative signals, technical and business sponsors, governance answers early.
Who do you reach with ABM in AI and machine learning?
The roles that shape the decision: heads of data, AI and engineering, CTO and CIO, line-of-business sponsors, procurement, security and legal.
What is the most common ABM mistake in AI and machine learning?
Reaching technical sponsors only. Security and legal reviews then stall deals that have business support.
How is ABM for AI and machine learning measured?
On engaged accounts, meetings, opportunities and pipeline by account, reported from your CRM. The leading indicator we watch first: accounts with both a technical and a business sponsor engaged.
How much does ABM for AI and machine learning companies cost?
At PlanConversion, ABM programs are scoped to your accounts, goals and budget after a free 30-minute pipeline plan, and confirmed in your proposal. When a program includes paid media, management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with no media markup.