Pipeline planCustomer proof and advocacy program
Enterprise B2B teams with happy customers but few approved stories, and sales teams that keep asking for proof from a similar company.
Put your experts where buying committees already listen
In short
An executive thought leadership program builds the visibility of your leaders and subject-matter experts on LinkedIn and in industry media, then amplifies it to target accounts with Thought Leader Ads. It combines ghostwritten posts, short video, employee advocacy and partnerships with B2B creators. Edelman and LinkedIn research found that 71% of hidden buyers have little interaction with sales, and Forrester predicts 75% of enterprise B2B companies will increase influencer relations budgets in 2026.
Built for: Enterprise and growth B2B companies with credible executives and experts, selling to buying committees that do not answer cold outreach.
Last updated
Signs you need this
What usually goes wrong
Experts nobody hears
Your leaders know more than any competitor, but their insight never leaves internal meetings.
Brand posts with no reach
Company page content gets little engagement while buyers follow people, not logos.
Content that never reaches target accounts
Posts reach followers and peers, not the buying committees on your target account list.
Process
How it works
Voice and topics
Interview each executive, define the two or three points of view they own and the buyer problems they speak to.
Content engine
Ghostwritten posts, short video, articles and podcast appearances in their voice, approved by them.
Amplification
Thought Leader Ads and employee advocacy aimed at target accounts and buying roles.
Creators and media
Partnerships with credible B2B creators, newsletters and podcasts your buyers follow.
Deliverables
What you get
- Executive voice and topic guide
- Monthly ghostwritten posts and short video
- Thought Leader Ads on target accounts
- Employee advocacy program
- B2B creator and podcast shortlist and outreach
Measurement
How success is measured
Engagement from target accounts and buying rolesProfile visits and follower growth among ICPInfluenced pipeline from engaged accounts
FAQ
Executive thought leadership and B2B creators: common questions
More Paid media programs
Will posts sound like our executives?
Yes. Content starts from interviews and recorded conversations, uses their own examples, and nothing is published without their approval.
What are Thought Leader Ads?
A LinkedIn ad format that promotes posts from a person’s profile to a targeted audience, so expert content reaches target accounts beyond the executive’s followers.
How do you measure thought leadership?
On engagement from target accounts and buying roles, and on pipeline from accounts that engaged, not on vanity follower counts.
Do you work with influencers?
With credible B2B creators, analysts and podcast hosts your buyers already follow, chosen for audience fit rather than reach alone.
Enterprise needs
Often solved together
AI shortlist and off-site authority
Enterprise B2B teams that rank in Google but are missing or outranked in AI vendor recommendations for their category.
Buying-group consensus and deal acceleration
Enterprise sellers with healthy pipeline but deals that stall in late stages, long sales cycles and buying committees of 6 to 10 people.
