Request a callHigh-intent Google search campaigns for B2B buyers who are ready to talk
High-intent search captures people already looking for a solution, a vendor or an alternative. PlanConversion builds campaigns around buying and comparison queries, keeps research and support traffic apart, controls match types and negatives, and sends clicks to pages built for the offer.
Built for: B2B and SaaS teams with search demand for their category, and a sales team ready to speak to buyers.
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What usually goes wrong
Broad terms waste budget
Informational and job-seeker queries consume spend with no sales value.
Campaigns mix every intent
Brand, competitor, category and problem terms need different bids, ads and pages.
Ads and pages do not match the query
People searching for a vendor land on a generic homepage and leave.
What is included
The exact scope is set after an initial diagnostic.
Intent-based structure
Separate buying, comparison, alternative, brand and competitor campaigns.
Keyword and negative control
Match type strategy and weekly search term cleaning.
Ad copy by query
Responsive ads written around the searcher problem and offer.
Landing page match
Pages aligned with each intent group and tested for conversion.
Competitor and brand protection
Defend branded demand and approach competitor terms with care.
How it works
Map demand
Group queries by buying stage and value.
Build and launch
Start with the highest-intent campaigns and budgets.
Clean weekly
Review search terms, add negatives and move budget.
Test pages and offers
Improve conversion before increasing spend.
What you get
- Intent map and keyword plan
- Campaign build
- Negative keyword lists
- Ad and page tests
- Search term and pipeline report
How success is measured
High-intent Google search: common questions
More Google Ads programs
What makes a query high intent?
Queries that name a solution, a vendor, a price, an alternative or a comparison usually show buying intent. Research and how-to queries tend to show earlier interest. We separate them so you can judge each by its own results.
Should we bid on competitor names?
Sometimes. It can capture buyers in an active comparison, but it costs more and converts differently. We test it as its own campaign with its own budget.
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