Request a callAccount-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Team
George
Director of Marketing Operations and Automation at PlanConversion
Owns marketing operations: CRM structure, lifecycle stages, routing, scoring and the attribution that connects spend to pipeline.
Based at the PlanConversion office in Montreal, working with enterprise B2B teams in Canada, the United States and Europe.
G
GeorgeDirector of Marketing Operations and Automation
Focus areas
- HubSpot and Salesforce
- Routing and scoring
- Attribution
Programs this person helps lead
Demandbase programs
We operate Demandbase end to end so account activity turns into pipeline.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
AI adoption and process optimization
Map how marketing and revenue work gets done, then automate it with AI agents and governed workflows.
Insights
Insights in these areas
AI adoption for enterprise marketing teams: a 90-day plan that sticks
A practical 90-day plan for moving an enterprise marketing team from scattered AI experiments to governed, measured AI workflows.
B2B attribution challenges: why paid media looks worse than it is
Why B2B attribution breaks between the lead and the closed deal, what it costs paid media budgets, and the five-step fix that ties every paid dollar to pipeline and revenue.
Enterprise buying committees: how to reach all 6 to 10 stakeholders
How enterprise B2B marketers map and reach every member of a buying committee, from the economic buyer to IT, procurement and end users, with role-specific proof.
Marketing process optimization: finding where AI and automation actually save time
How to map marketing and revenue processes, score each step for automation, and decide where AI agents, rules-based automation or people should do the work.
How to build an enterprise ABM target account list sales will actually work
A practical method for building an ABM target account list from closed-won data, fit, intent and sales capacity, so reps follow up on the accounts marketing pays to reach.
How to choose a Demandbase partner agency: 10 questions to ask
What to ask before hiring an agency to operate Demandbase: partner status, operating model, sales alignment, reporting, staffing, pricing and how they prove ROI before renewal.
More of the team
- Hojabr Sattari, Founder and Director of Revenue Growth Strategy
- Kyumars Dadelahi, Senior Manager, Digital Performance
- Ali Boukerroui, Senior Web Developer and AI Solutions Architect
- Ezgi Konya, Paid Media Specialist and Account Manager
- Ash, GEO, SEO and Inbound Marketing Manager
- Alex, Senior Manager, SEO, GEO and AEO
- Becky Woodford, Webinar and Event Programs Lead
- Anita, Senior Graphic Designer and UX/UI Designer
- Sadaf, Customer Success Manager
- Adam, Senior Web Developer
FAQ
About George
What does George do at PlanConversion?
George is Director of Marketing Operations and Automation. Owns marketing operations: CRM structure, lifecycle stages, routing, scoring and the attribution that connects spend to pipeline.
What does George specialize in?
HubSpot and Salesforce, Routing and scoring, Attribution.
How do I work with George?
Request a strategy call and tell us what you need; we staff each program with the right specialists.
