Request a callHow to choose a Demandbase partner agency: 10 questions to ask
Choose a Demandbase partner that can show how it operates the platform week to week, aligns signals with sales, connects activity to opportunities in your CRM and proves pipeline before your renewal. Ask about partner status, who does the work, how pricing works, which reports you will see and what happens in the first 90 days.
Key takeaways
- Partner status matters less than the operating model behind it.
- Ask to see a real (anonymized) weekly report and renewal readout.
- Make sure you own the platform configuration, data and documentation.
The 10 questions
- Are you a Demandbase partner, and what does that mean in practice for our account?
- Who will run our program every week, and will we meet them before signing?
- How do you build and tier our account list, and how is sales involved?
- Which signals will trigger sales action, and how do alerts reach reps?
- How do you connect Demandbase activity to opportunities in our CRM?
- What will our weekly and monthly reports show?
- What happens in the first 30, 60 and 90 days?
- How is pricing structured, and what is excluded (license, media)?
- How will you show whether Demandbase is worth renewing?
- What do we keep if we stop working together?
Red flags
- Reporting that stops at impressions and engagement scores
- No plan for CRM matching and data quality
- Senior people in the pitch, junior people in delivery
- Long minimum terms with no performance checkpoints
- Configuration and documentation the agency keeps
What good looks like
A good partner starts with an audit and a health report, rebuilds the account strategy with sales, launches controlled campaigns within about ten weeks and reports engagement, meetings, opportunities and pipeline by tier every week. By the end of the first quarter you should know whether the platform is working, and why.
Frequently asked questions
Does it matter whether an agency also knows 6sense?
It helps. An agency that has operated both platforms can tell whether a problem is the platform or the setup, and can advise objectively at renewal. PlanConversion is a Demandbase partner and has implemented 6sense for 5+ large enterprises.
How much does a Demandbase partner agency cost?
PlanConversion charges fixed monthly fees: $25K for a core pilot, $40K for a full program and $60K for enterprise scale. Media spend and the Demandbase license are separate.
Related service: Demandbase programs. See also pricing and client results.