Request a callBenchmarks built from CRM data, not surveys
In short
PlanConversion is preparing benchmark reports on the numbers enterprise marketing leaders actually need: cost per SQL and pipeline-to-spend by channel, how much paid pipeline goes unattributed, ABM engagement to opportunity rates, AI answer visibility and B2B conversion rates. No report is published yet; this page explains what we will measure and how, and lets you join as a reader or contributor.
Last updated
In preparation
The reports
Methodology
How the data will be collected
CRM-verified
Outcomes come from CRM exports (opportunities, stages, amounts), not self-reported surveys.
Anonymized and aggregated
No company is named. Results are only published where enough organizations contribute to protect anonymity.
Documented definitions
Every metric is defined in the report (for example SQL, sales-accepted, influenced pipeline) so results can be compared fairly.
Context with every number
Medians and ranges by segment, sample size and time period, with the limits of the data stated plainly.
FAQ
Research questions
When will the first report be published?
When enough organizations have contributed for the results to be reliable and anonymous. Subscribers are told before data collection opens and when each report is ready.
Is my data shared?
No. Contributed data is anonymized, aggregated with other organizations and never published in a way that identifies a company.
What does it cost to contribute?
Nothing. Contributors receive the full report first, with their own results compared to peers.
