Request a callLinkedIn company list targeting and Matched Audiences for ABM: how to set them up
For account-based LinkedIn campaigns, build a clean list of named companies from your CRM, upload it as a company list, check how many accounts matched, layer job function and seniority on top and refresh the list as account tiers change. Clean company names and a realistic audience size matter more than list length.
Key takeaways
- The list is the strategy. Build it with sales, by tier.
- Clean, standardized company names and domains improve matching.
- Layer job function and seniority to reach the buying committee.
- Refresh and exclude customers and closed accounts on a schedule.
Start with the account list
Take the tiered list sales has approved and export company names and website domains from the CRM. Remove duplicates and old accounts first.
Set up the campaign
- Upload the company list as an audience and wait for it to process.
- Check the match rate and how many companies were found.
- Layer job functions and seniority to reach the buying committee.
- Exclude existing customers and any accounts in an open late-stage deal.
Make the audience large enough
A very small audience can limit delivery. If matched accounts are few, widen the list, add job titles or combine tiers, and watch delivery in the first weeks.
Keep it fresh
Sync the list when account tiers, opportunities or customer status change. A stale list wastes spend on accounts that should have moved on.
Frequently asked questions
How many accounts should a list have?
Enough for the campaign to deliver and few enough to serve well. Check LinkedIn’s current guidance for minimum audience sizes.
Why is my match rate low?
Usually inconsistent company names or missing domains. Standardize them and re-upload.
Should I target by tier?
Yes. Separate campaigns by tier let you tailor message and budget.
Related service: Account-based marketing. See also pricing and client results.