Request a callMarketing in Quebec after Bill 96: what B2B websites and campaigns should consider
Quebec law strengthens the place of French in commercial communications, including for businesses selling to other businesses. If you market to Quebec companies, plan a quality French version of your website, ads and key documents. This is general information, not legal advice. Confirm your obligations with qualified counsel.
Key takeaways
- Plan French as a first-class version, not an afterthought.
- Cover website, ads, forms, contracts and key sales documents.
- Use quality translation or French-first writing.
- Get legal advice on your specific obligations.
Why it matters for B2B
Language rules for commercial communication in Quebec have been tightened in recent years. Beyond rules, French content builds trust with Quebec buyers and improves search visibility in French.
What to review
- Website pages and navigation.
- Ads, landing pages and forms.
- Sales documents, proposals and contracts.
- Support and onboarding materials.
Do it well
- Prioritize the pages and documents buyers see most.
- Use professional Quebec French, not literal translation.
- Keep English and French pages linked with hreflang.
- Review with your legal adviser.
Not legal advice
Requirements depend on your business and activity. Confirm them with qualified counsel.
Frequently asked questions
Does this apply to B2B?
Language requirements can apply to commercial communication broadly. Ask your counsel about your case.
Is machine translation enough?
Not for buyer-facing content. Use skilled human review.
Does French help SEO?
Yes, for French-language searches in Quebec, where competition is often lower.