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Ad spend and cost per conversion against last period and last year

In short

The Performance page in Pacing Console Pro shows spend, conversions and cost per conversion for Google Ads, Microsoft Ads and LinkedIn Ads, for this month or the last 3, 6 or 12 complete months. Every total and every channel is compared with the period just before and the same period a year earlier, next to a month-by-month chart of spend and cost per conversion. Pacing Console keeps up to 25 months of monthly history, so a 12-month period can be set against the same 12 months last year once that data has been collected.

Performance is part of Pro, at $49 USD per workspace a month.

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Plan: Pro, $49 USD per workspace a month (also in Enterprise). Conversions and cost per conversion on the pacing board: every plan.

Pacing Console Performance page: spend, conversions and cost per conversion by channel against the prior period and last year, on sample data

Pacing Console at a glance

What it is
A budget pacing tool from PlanConversion: hourly pace for every campaign, month-end forecasts and the daily budget that lands the month
Platforms
Google Ads, Microsoft Ads and LinkedIn Ads
CRM
HubSpot, Salesforce, Pipedrive, or any CRM by CSV or API: lifecycle stage counts by campaign (Pro)
Pipeline and revenue
Enterprise: opportunities, pipeline value, average deal size, won revenue, customers, win rate, pipeline-to-spend, ROAS and CAC for every campaign, credited to the campaign that first brought in the contact
1 month free
First month free at any spend, for up to 3 users. Then Pro, or the workspace pauses with its data kept
Pro
$49 USD per workspace a month, or $490 USD a year (12 months for the price of 10); 10 users included, then $5 USD per extra user
Enterprise
$1,500 USD a month, billed annually, 10 users included, then $20 USD per extra user a month
With Link Console
Pro: add Link Console for $39 USD a month, so both products are $88 USD per workspace a month ($880 USD a year); Enterprise adds Link Console for $199 USD a month for all users. One account for both products: the same login, team and billing
Start and sign-in
First month free, no credit card; Google or Microsoft sign-in

Features and pricing: Pacing Console

Pacing Console

What it does

  • This month (forecast to month end) or the last 3, 6 or 12 complete months
  • Spend, conversions and cost per conversion against the prior period and the same period last year
  • Channel efficiency: spend, share of spend, conversions and cost per conversion by platform, with both comparisons
  • A month-by-month chart of spend and cost per conversion over up to 13 months, with up to 25 months of history kept for year-over-year periods
  • The most and least efficient campaigns, ranked by cost per conversion (5 or more conversions)
  • Plain findings generated from your numbers, such as a channel that takes a large share of spend but a small share of conversions, or a campaign over its cost per conversion target
  • CRM lifecycle stages by campaign with cost per MQL, SQL and opportunity when a CRM is connected
Performance vs prior period and last year

How it works

  1. Pick the period

    Choose this month, or the last 3, 6 or 12 complete months.

  2. Read the comparisons

    Each total and each platform shows the change against the period before and the same period last year; a lower cost per conversion shows in green.

  3. Act on the outliers

    Open the least efficient campaigns before adding budget, and move money toward the platforms and campaigns that convert cheapest.

Pacing Console

Who it is for

Marketing leaders

Answer “are we spending better than last year?” with spend, conversions and cost per conversion by channel, not a screenshot from each platform.

Paid media managers

See which platform and which campaigns moved cost per conversion, against last month and against the same month last year.

Agencies

Bring year-over-year numbers to monthly and quarterly client reviews without rebuilding a report.

FAQ

Common questions

All features and pricing

How far back does the year-over-year comparison go?

Pacing Console keeps up to 25 months of monthly history. History builds from the month a platform is connected, because the scripts and the LinkedIn connection send the current month; comparison months before your first data show no comparison.

Where do conversions come from?

From the ad platforms: Google Ads and Microsoft Ads conversions from your scripts, and LinkedIn website conversions and lead form fills from the LinkedIn connection. Cost per conversion is spend divided by those conversions.

How is this month compared when the month is not over?

This month uses the forecast to month end, compared with last month’s actual and the same month last year. The 3, 6 and 12 month periods use complete months only.

Is the Performance page in the free first month?

No. The free first month shows spend, conversions and cost per conversion on the pacing board. The Performance page, with prior period and last-year comparisons, is part of Pro at $49 USD per workspace a month.

Can I compare pipeline and revenue with last year too?

Yes, on Enterprise. Pipeline and revenue reporting compares opportunities, pipeline, won revenue, ROAS and CAC by campaign with the prior period and last year, from your CRM.

Pacing Console

More features

All features and pricing

Hourly cut-to-date pacing

Spend compared with what should be spent by the hour the data was pulled, in your time zone, with weekday schedules.

Month-end spend and conversion forecast

Projected month-end spend and conversions per campaign, platform and account, with a forecast range on Pro.

Budget recommendations and one-click changes

The daily budget that lands each campaign, recommendations with dollar impact, and changes applied from the console.

Flight dates and budget plans

Flight dates, month-by-month budget plans, weekday schedules and cost per conversion targets per campaign.

CRM pipeline by campaign

HubSpot, Salesforce, Pipedrive or any CRM: contacts, MQLs, SQLs, opportunities and customers by campaign, with cost per stage.

Pipeline and revenue reporting

Enterprise: opportunities, pipeline value, won revenue, win rate, pipeline-to-spend, ROAS and CAC for every campaign, from your CRM.

Daily pacing email

One morning email with only the campaigns that need a change, and the daily budget that fixes each one.

Client and finance report links

A read-only live report for clients, CFOs and procurement, plus team roles and one-time invite links.

Google, Microsoft and LinkedIn setup

One pre-filled script per platform, LinkedIn sign-in, manager-account coverage and no ad-account access for PlanConversion.

Saved views, CSV export and live Google Sheets

Sort and filter the pacing table, save views for yourself or the team, and export to CSV or a Google Sheet that updates itself.

Budget guardrails and approvals

Enterprise: approvals above your threshold, hourly guardrails, budget groups with purchase orders, an audit log and finance exports.

Enterprise and security

Enterprise from $1,500 USD a month with 10 users included: pipeline and revenue by campaign from your CRM, budgets read from your ad platforms, POs, approvals, guardrails, audit log, finance exports, Canadian hosting and setup.

How it compares

Try Pacing Console free for a month

Every new workspace gets its first month free, up to 3 users, no credit card. Then Pro at $49 USD per workspace a month.

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