Pipeline planPacing Console vs TrueClicks: free pacing at any spend, or quarterly and Meta budgets
By Hojabr Sattari. Updated .
Both tools pace PPC budgets and both have a free plan. TrueClicks is free up to $50K a month in ad spend, then priced by spend ($249 a month at $100K, $899 at $1M), and covers Google, Microsoft and Meta with weekly, monthly, quarterly or custom budget cycles. Pacing Console is free at any spend, adds LinkedIn Ads, measures pace by the hour, and on Pro ($49 per workspace a month) applies budget changes in one click and shows CRM pipeline by campaign. Pick TrueClicks for Meta or cross-account quarterly budgets; pick Pacing Console for LinkedIn, high spend on a flat price, or pipeline by campaign.
At a glance
| Criterion | Pacing Console | TrueClicks |
|---|---|---|
| Free plan | Free forever at any spend | Free up to $50K a month in ad spend, with a hard limit; users must share one email domain |
| Paid plans (USD) | Pro $49 per workspace per month with 10 users, then $5 per extra user; Enterprise $20 per user per month, billed annually, from 25 users | Priced by monthly ad spend: $249 a month at $100K, $549 at $500K, $899 at $1M, up to $4,999 at $10M; 2 months free on yearly billing |
| Trial | 30-day Pro trial, no credit card | 30 days with unlimited spend |
| Accounts and users | Free: up to 3 users; Pro: 10 included, then $5 per extra user; one script covers a whole manager account | Unlimited Google Ads and Microsoft Ads accounts and users |
| Platforms | Google Ads, Microsoft Ads, LinkedIn Ads | Google, Microsoft and Meta |
| Budget cycles | Monthly budgets, month-by-month plans, flight dates, weekday schedules | Weekly, monthly, quarterly or custom date ranges; target budgets at any level, including cross-account; existing monthly budgets imported automatically |
| Pace and forecast | Hourly cut-to-date pace; month-end spend, conversions and cost per conversion | Daily view of projected spend for the current period |
| Budget changes | One-click changes applied by your own script (Pro), with a change log | Shows how much to adjust daily spend; you make the change |
| Alerts | Daily email with the budget to set | Warns when spend deviates from the target budget |
| CRM pipeline by campaign | HubSpot, Salesforce, Pipedrive or any CRM (Pro) | Not mentioned on the budget pages |
| Client or finance report link | Free | Not mentioned on the budget pages |
Where Pacing Console wins
- Free at any spend; TrueClicks’ free plan stops at $50K a month
- A flat Pro price: at $1M a month in spend, TrueClicks lists $899 a month; Pacing Console Pro is $49
- LinkedIn Ads in the same hourly view as Google and Microsoft
- Pace judged at the pull hour, plus forecast conversions and cost per conversion
- One-click budget changes applied by your own script, with a log
- CRM pipeline by campaign and a free read-only report link for clients and finance
Where TrueClicks wins
- Unlimited users on every plan, including the free plan
- Meta budgets alongside Google and Microsoft
- Weekly, quarterly and custom budget cycles, and target budgets across accounts
- Existing monthly budgets imported automatically from Google and Microsoft
- A 30-day trial with unlimited spend on every tier
- Part of a wider TrueClicks product, if you want more than pacing from one vendor
How to switch from TrueClicks
- Create a free Pacing Console workspace; every workspace starts with a 30-day Pro trial.
- Paste the pre-filled scripts into Google Ads and Microsoft Ads and schedule them hourly; connect LinkedIn.
- Enter each campaign’s monthly budget, or a month-by-month plan for quarterly budgets, and add flight dates.
- Turn on the daily email and send the read-only report link to whoever received TrueClicks reports.
- Compare a month side by side, then connect your CRM on Pro for pipeline by campaign.
How we checked
Every fact about TrueClicks on this page comes from TrueClicks’s own public pricing, product and help pages, checked on November 2, 2026, and listed under Sources. Prices are in USD as published that day and change over time, so confirm them with TrueClicks before you buy. Where a feature is described as not listed, we did not find it on those pages; it may exist elsewhere.
Which one fits your team
Choose Pacing Console when
- You spend more than $50K a month and want pacing to stay free
- LinkedIn Ads is a major channel
- You want budget changes applied from the console and logged
- Leadership wants spend next to pipeline by campaign
Choose TrueClicks when
- You need Meta budgets paced with search
- Your budgets run on quarterly or custom cycles across several accounts
- You want budgets imported from the platforms without entering them
Frequently asked questions
Is Pacing Console a TrueClicks alternative?
For budget pacing on Google Ads, Microsoft Ads and LinkedIn Ads, yes, and it stays free at any spend. If you need Meta or quarterly cross-account budgets, TrueClicks covers those.
How much does TrueClicks cost?
Its pricing page lists free up to $50K a month in ad spend, then $249 a month at $100K, $549 at $500K and $899 at $1M, up to $4,999 at $10M, with 2 months free on yearly billing.
Does Pacing Console support Meta?
Pacing Console paces Google Ads, Microsoft Ads and LinkedIn Ads today.
Does either tool change budgets for me?
TrueClicks shows how much to adjust daily spend. Pacing Console Pro queues the change when you accept a recommendation and your own script applies it.
Sources
Competitor pages checked on .
- TrueClicks pricing (www.trueclicks.com/pricing)
- TrueClicks PPC budget monitoring (www.trueclicks.com/product/ppc-budget-monitoring)
- TrueClicks PPC budget pacing (www.trueclicks.com/ppc-budget-pacing)
